Wall of Fame

Tom Kavala

AWAI Member Since: 2005

What’s your current occupation?


What’s your former occupation?

Business Development Consultant and Corporate Sales Trainer

What was the first project you landed?

Direct-mail sales letter for a medical staffing company.

What are your current projects?

A business opportunity direct-mail package, a direct-mail package for a major health and wellness firm, and about a half dozen resumes.

What has been your proudest copywriting moment?

Writing a sales letter that brought in $13 million in sales over a two-year period for an industrial security consulting firm

What’s your favorite niche to write for?

Health, B2B, and self-help markets dealing with motivation and entrepreneurship

What’s your writing routine?

I get up early. Actually, the dog gets me up early. (I have a dog as big as a Mack truck. He pretty much commands me, “I must GO!”)

Once I’m up, there’s no going back to bed. I’m usually at my desk by 6:00 a.m. I write copy until around 8:30. From 8:30 until 10:00, I’ll grind out about 40 marketing calls. Then I’ll write copy until noon. From noon until 1:00 p.m., I’ll answer email and do my administrative stuff.

The rest of the afternoon is what I like to call “discretionary time” – time to do whatever I want. I’ll take my wife to lunch, go shopping, take the dog for a run, knock out a couple of resumes and cover letters for some clients … whatever.

Then around 7:00 p.m. or so, I’ll go back into my office and write copy until 9:00 p.m. or so. Then it’s a little TV, the news, and time to hit the sack.

Please give us an example of how your life has changed since becoming a copywriter.

When I first ordered the Accelerated Program for Six-Figure Copywriting, I was on the fast track, working 110 hours per week as a Business Development Consultant and Corporate Sales Trainer. I was making good money, but I had no life. Working part-time as a freelance copywriter, I was able to replace my wife’s income so she could retire early. Happy wife, happy life. The following year I was able to walk away from my job. Now we come and go as we please. I work where I want, when I want, doing what I want, for whom I want.

What success tip would you like to share with your fellow writers?

Never, ever give up. The money in copywriting is so good; it’s worth doing poorly in the beginning until you learn to do it well.

When did you realize you were living the copywriter’s life?

When I opened my car’s glove compartment and found the last 3 months’ worth of paychecks from my job that I hadn’t cashed.

Return to the Wall of Fame

Join Rebecca Matter and Katie Yeakle for this rare, unique and highly effective live training event that will teach you ALL the skills to write effective direct-response copy for clients in just 10 weeks!