An Aspiring Copywriter’s “Golden Ticket”

Hi ,

Katie Yeakle here.

Today it is my great privilege to invite you to our very highest level of learning — Circle of Success.

If you’re ready, the impact Circle of Success can have on your writing career is nothing short of profound.

That’s because it gives you what no other learning program in our entire industry can give you:

Personal guidance… professional mentoring… and ACCESS to key influencers throughout our industry..

So rather than struggling to learn and make your way alone — cut off from people who can help you… and unsure what steps to take next…

Circle of Success puts you at the epicenter of the direct-response world and connects you with professional writers and marketers whose mission is to champion your success.

It’s a special partnership through which you’ll be guided and assisted at every turn:

• We’ll help you choose a niche and “map out” a learning path that’s personalized to you…
• You’ll have your own personal mentor and coach you can turn to when you have questions or need direction…
• You’ll have the opportunity to submit your writing and have working copywriters and marketers review it on request — and offer constructive feedback and direction…
• You’ll be introduced to marketers and working copywriters who will guide and assist you…
• You’ll work hand in hand with a de facto “copy chief” to master every copywriting assignment any client will ever ask you to write…
• You’ll be invited to members-only events — like the special live summits every quarter — where you’ll meet prospective clients and learn alongside some of the most successful writers and marketers in the industry…
• When you’re ready, we’ll help connect you with the clients you want to work with… and make sure you have everything you need to make a strong impression…
• You’ll even have top, working copywriters you can call on for help, guidance, and direction on any live writing assignment you land.

It’s like having a massive professional support system by your side 24/7 — from the time you start learning… to well into your career.

Of course, because of its hands-on nature, Circle of Success is a very small and exclusive group.

Only a few hundred out of the many thousands of AWAI members interested in writing can ever take part in any given year.

But once you’re in, members have said, it’s like getting a “golden ticket” to the upper echelons of our industry.

That’s why today’s invitation is so special.

Many current Circle of Success members who have received it in the past and saw fit to join are now enjoying great success as paid copywriters…

Some have broken into the highly lucrative financial and health writing niches.

Others have become highly respected digital copy and content specialists.

Others have found their niche in the busy world of email marketing.

Many are applying their past work experiences to the constantly growing business-to-business (B2B) niche, where the demand for new writers is so high.

Others still have gone on to create their own passive revenue streams by combining the persuasive writing skills they learned with the deeper understanding of digital marketing they gained as Circle of Success members.

“Circle of Success gave me the skills, knowledge, and confidence to play at this level”

Professional writer and Circle of Success member Steve Coombes calls joining this extraordinary group his “make or break” moment.

Julie Hassett said, “The benefits started kicking in immediately.”

Elizabeth Blessing, after using this access to work with legendary copywriter Clayton Makepeace, told us this:

And then there’s Dave Sharpe — who landed a massive web writing job for a global client — who said, very simply…

“The knowledge and skills I picked up from Circle of Success gave me the confidence I needed to play at this level.”

Of course these and other successful members put in the effort necessary to make Circle of Success work for them.

They took full advantage of the one-on-one guidance Circle of Success gives them…

And made great use of the long list of resources Circle membership gives you — not the least of which is lifetime access to our entire library of self-paced training and business-building resources…

A perk worth in excess of $60,000 alone — and includes not only everything that’s there now… but everything we add in the future!

I’ll tell you more about the many, many benefits of Circle of Success just ahead in this invitation…

Including details on an all-new resource…

Something AWAI members have been asking us to build for years now…

And is certain to have a profound impact when it comes to landing clients and growing your writing business faster.

It’s impossible to lay out ALL the tangible and intangible benefits of Circle of Success — there are simply too many, and some you’ll have to discover for yourself… 😉

But just know that nothing will open up a world of possibility for you like Circle of Success will.

With the deep knowledge you’ll gain… the A-level skills you’ll build… the lifelong connections you’ll make… our commitment to be “by your side” for as long as you need us… and our all-new focus on helping you land the clients you want to write for when you’re ready…

There isn’t anything you won’t be able to
accomplish in the lucrative world of direct response.

From Rocket Scientist —
to Copywriter

Jon Stoltzfus is a great example of what can happen when you put the resources, mentoring, and access you get from Circle of Success to work for you.

Jon’s an aerospace engineer by profession.

But he was tiring of the daily structure, the long hours, and worrying if there would be layoffs at the end of every contract.

He’d always enjoyed writing… and found out about copywriting through AWAI.

He was intrigued by the amazing pay copywriters could make… all the freedom they have…

And the fact you can write about so many things… from anywhere in the world — whenever it pleases you.

So, he joined AWAI, and like you, he set out to learn the secrets of persuasive writing.

But Jon’s success as an engineer told him that to be ultra-successful at writing, he would have to immerse himself in his new craft…

He wanted to know the advanced secrets…

Learn more about the “big ideas” that drive successful sales letters…

Write meaningful copy…

And get professional feedback on his work.

He wanted to know that if he ever had any question about writing or any other aspect of the business, there was someone he could call or email for the answer.

He wanted to get to know industry influencers…

People and companies looking for new copywriters.

And more importantly…

He needed to make sure they got to know him.

In short — he was looking for a “partnership” in learning… someone who could teach him, guide him, and champion his success.

So, Jon did what many of our most successful members do.

He joined a very small group we put together specifically for our most driven AWAI members:

Circle of Success.

As a Circle of Success member, Jon gained immediate access to EVERYTHING he would ever need to become a professional copywriter.

With a simple click of a mouse, he had over 100 learning resources at his fingertips…

Every self-paced training program, book, guide, course, and template AWAI offers…

Over $60,000 worth (and growing).

But that was just the beginning for Jon — and for everyone who steps up to this, the industry’s highest level of learning.

It’s like you’ve been “drafted” into a professional sports organization…

And now there’s an entire team of managers, coaches, and high-level executives focused on your development and your success.

It begins the moment you join.

We meet with every new Circle of Success member… get to know your strengths and objectives.

We help you select a writing niche if you haven’t already…

Then tailor a learning path specific to the specialty you’ve chosen.

But we don’t stop there.

We provide you with a mentor to guide you step-by-step — so you always have someone there for you to answer any questions you may have.

You’ll get written feedback on your writing from top, professional copywriters.

Suddenly you’re in the “upper echelon” of the copywriting world…

You’re meeting and mingling with A-level copywriters.

You’re learning high-level secrets from legends like Mark Ford, Bob Bly, Dan Kennedy, Brian Kurtz, John Carlton, Jay Abraham, and Bill Bonner.

You have a chance to connect with the superstars of today, like Mike Palmer, Carline Anglade-Cole, Aaron DeHoog, Ryan Deiss, Brian Clark, Ben Settle, Marcella Allison, and many others.

You get the opportunity to meet marketers, publishers, and copy chiefs from some of the biggest firms in the United States.

You’re on a first-name basis with everyone here at AWAI — and many of our partners who have deep ties to all niches of the direct-response world.

But here’s what really made a difference in Jon’s success and the success of so many Circle of Success members…

• He used AWAI and the access his Circle membership gave him as a conduit to the top people in the direct-response industry.

We introduced him to the people in his niche he wanted to meet — and who wanted to meet him.

When he wrote copy for them, we helped him fine-tune his ideas and polish his final drafts…

Then we made certain the people whom Jon wanted to see his writing — saw his writing.

That’s when everything changed.

Very quickly, top marketers were in a bidding war for his talents.

Today, Jon is one of “us”…

An A-level copywriter with million-dollar-plus controls under his belt who now hires and trains new writers.

A player in the booming direct-response industry who is now earning more than his aerospace engineer’s salary.

And perhaps more importantly, he’s happier than he’s been in a long time.

Jon’s story is a perfect illustration of how Circle of Success is a life-altering move for so many people.

Could he have done it on his own? Knowing Jon as we now do, the honest answer is “yes.”

But as he would tell you if he were standing in front of you today…

If you’re eager and willing to do the work, Circle of Success makes your path to success much easier, and a whole lot faster.

You’re taken by the hand and walked through every phase of the process…

From mastering the skills… to finding clients… to growing your business to the size you want it.

Circle of Success is all about elevating your game as a copywriter…

Getting known in our industry…

And working with professionals who’ve achieved the success you want to achieve… and know the path you need to take.

Jon, Elizabeth, Steve, Dave, Julie, and the many other real-life Circle member successes illustrate what can happen when…

1. you’re ready to make an effort…
2. and you use Circle of Success’s connections to put yourself at the “epicenter” of a multi-trillion-dollar e-commerce market that is driven by the written word!

Now It’s YOUR Turn

If you’re serious about a high-level career in copywriting…

And you think you’re ready…

Today is your very rare opportunity to join this exclusive group.

I say “rare” because we can accept only a small group of new members whenever we open the doors. And membership is by “invitation only.”

One reason, of course, is the time we spend with you… teaching you the skills, guiding you, reviewing and giving you feedback on copy, making sure we’re accessible and here for you when you need us.

But another reason is that we prefer that Circle of Success be a small group of aspiring professionals we can get to know by name…

Writers who are serious about learning — and who are excited about the journey they’re about to take.

Once you’re a part of this special group — there’s nothing we won’t do to help you succeed.

It all starts with one of the most appreciated aspects of Circle of Success membership:

Free Lifetime Access to
EVERY Resource AWAI Offers

Over the past 27 years, AWAI has amassed the largest and most comprehensive learning library for copywriters on planet Earth.

Over 100 self-paced training programs, interactive courses, business-building guides, templates, books, and more…

All of which, if you were to buy each item separately, would cost you in excess of $60,000.

As a Circle of Success member — you’re entitled to all of it.

I’m talking about the complete library of AWAI-published writing and career-building products — everything from our newly revised, “Netflix-inspired” Masters Vault… to our niche specialty writing programs… to our getting-clients resources… and everything in between…

You get access to every self-paced training resource AWAI offers now — and every one we add in the future…

And your access is for life.

This access to everything is “over and above” the targeted and customized learning you’ll experience as a Circle of Success member.

Members appreciate it because it is one more way Circle of Success gives you all the tools you need to be successful.

Circle member Julia Borgini says having access to everything “gives her options” when her clients ask for a project type she might not have written yet…

Christina Gillick told us…

Now…

There are far, far too many programs to describe for you in this invitation. But if you’d like to see a partial listing of all the self-paced skill- and business-building resources you’ll be entitled to, click here and a separate window will pop up.

Of course, Circle of Success has benefits that take you far beyond academic and self-paced learning.

You also get:

— Lifetime Pass to Virtual Bootcamp —The Copywriting Event of the Year

If you’re serious about copywriting, you need to experience AWAI’s annual Copywriting Success & Getting Clients Bootcamp at least once.

Without question, it’s the event of the year for copywriters and marketers alike.

Copywriters love it because it’s a chance to learn the latest tips and writing techniques from the best in the business and network with industry insiders who can transform your career in a single conversation.

And marketers come because they’ve learned over the years it’s a place to land their next superstar writer.

It’s an event you won’t soon forget.

Each year, Bootcamp is jam-packed with over a dozen expert presentations…

You get to see and hear specific writing tips, the latest in what’s working in today’s market, big-picture insights, and new ways to win and work with the clients of your dreams — all from a “who’s who” of the industry’s top copywriters and marketers…

Folks like these:

• Bob Bly
• Richard Armstrong
• Dan Kennedy
• Ann Handley
• Steve Slaunwhite
• Bill Bonner
• Nick Usborne
• Carline Anglade-Cole
• Ilise Benun
• John Forde
• Jen Stevens
• Brian Clark
• Mike Palmer
• Richard Viguerie
• Jon Morrow
• Alexander Green
• Ryan Levesque
• Ryan Deiss
• Joshua Boswell
• Gordon Graham
• Ed Gandia
• Ben Settle
• Michael Katz
• Heather Lloyd-Martin
• Aaron DeHoog
• Guillermo Rubio
• Brian Kurtz
• Yanik Silver
• Russ Henneberry
• David Deutsch
• Henry Bingaman
• Andrew Davis
• Terri Trespicio
• Mari Smith
• Marcella Allison
• Jedd Canty
• Marcia Yudkin
• John Carlton
• Joe Vitale
• Jay Abraham
• Sean McCool
• Donna Baier Stein

Those are just some of the superstars who have spoken at AWAI Bootcamps over the years…

And you can quite literally learn from all of them since — as a Circle of Success member — you can watch all of our video-recorded Bootcamps going back to 2006!

Our virtual three-day Bootcamps normally cost as much as $2,500 to attend…

But as a Circle of Success member, you can come to as many virtual Bootcamps as you like… FREE for life!

Circle of Success is FAR MORE than unlimited lifetime access to our entire library and free virtual Bootcamp experiences, though (even though those two perks alone can add up to more than $72,500 over the course of just five years!)…

By far the BIGGEST and most enduring benefit is the personal attention and in-depth, customized, LIVE training you get…

Including an entire team of personal mentors to help you at every stage of your career: from learning the skills you’ll need to succeed in your selected niche… to landing your first client… to helping you grow your business once you’re a working copywriter.

First, We’ll Get to Know You…
and Map Out a Personalized Plan

It all starts within hours of signing up for Circle of Success…

You’ll get a welcome call from one of our Senior Guidance Team members, Eric Schlosser or Barb Hume…

They’ll give you an overview of your membership…

Show you how to access all of the programs and resources you’re now entitled to so you can start using them right away…

Give you important dates for any upcoming online training or other events that may be of interest to you…

Like our ongoing Power Summits and Town Hall Meetings for Circle members, where we do a deep dive into a specific writing skill… show you new opportunities where members are needed most… meet clients looking for writers… “catch up” with live Q&As… and more.

And since Barb and Eric work with Circle members every day, they can answer any immediate questions you have about your membership and help guide you on the first steps to success.

Your LIVE Career Action Plan Call

Next, you’ll schedule your Career Action Plan (CAP) phone call… the first of your “mentoring” calls where we’ll talk about your goals and objectives, and lay out a learning path specifically for you.

This is where you’ll speak on the phone or via video with one of our professional, working copywriters so we can get to know more about you…

• Your areas of interest…
• Your life and work experiences…
• Your strengths…
• Your income objectives…
• Your writing experience…
• And much more.

At the same time, you can ask us questions, like…

• Where are the best opportunities right now?
• Where is the greatest demand?
• Who and what niches pay the most?
• Where am I most needed?

Then, once we get to know each other better, we’ll map out the best learning plan for you — and put together a written Career Action Plan tailored specifically for you…

Meet Your
Circle of Success Mentors

We’ll also explain how the mentoring process works for Circle of Success members.

Only Circle of Success members have access to personal mentors.

These are professionals you can reach out to any time you’re stuck… aren’t sure which step to take next… have questions about a certain aspect of writing… or about the industry in general.

Your mentors are available throughout your learning experience… encouraging you, pushing you to succeed, giving you confidence in knowing that anytime you need something — someone will be there for you.

They’ll play a crucial role in your success.

Think of them as your “partners” on your journey…

And, just so we’re clear…

The folks you’ll be working with aren’t simply “hired hands” who have been quickly trained on the ins and out of copywriting.

Not by a long shot…

These are successful working copywriters and marketers…

Pros who write every day… who know the business… who understand the niches you’ve chosen… who know the journey you’re on firsthand… and are committed to helping you succeed.

And we’re adding new mentors all the time.

They’ll keep you on track…

Let you know what skill you should be learning next… and the best programs and practices to help you learn it…

Or if you’d like a professional copywriter like Paul Hollingshead to read your work and give you feedback, your mentor can make it happen.

Your Circle of Success mentors will always be there for you — whenever you’re stuck, confused, frustrated, or wanting to know where to go next.

When the time is right, they can even put you in touch with someone you’ve been eager to speak to within our industry.

No longer will you ever have the feeling you’re “going it alone.”

It’s a level of comfort you’ll have that will certainly make the learning process not only easier — but far more enjoyable and productive, as well.

I know copywriters who pay upward of $5,000 a year to have “success coaches” who can fill the role your Circle of Success mentors will. But for you, it’s just one of the many perks of membership.

So…

With your Career Action Plan set… access to every self-paced resource… and confidence in knowing you can contact your mentor anytime you have questions or need guidance…

It’s time to start mastering the writing and research skills you’ll need to compete at the highest levels of our industry.

Now Your Transformation to
“A-Level” Copywriter Begins

With AWAI’s highly qualified instructors and working copywriters teaching you every step of the way…

And with your mentors at your side…

This is where your vision of “you as a successful ‘A-level’ copywriter” starts coming into clear view.

Again, every Circle of Success member’s learning path is customized.

For example, if you’re interested in writing for the health niche… your learning experience will be different from that of someone who wants to write for the financial niche…

But rest assured…

There’s no learning more “laser focused” than what you’ll experience as a Circle of Success member.

That’s because no other program combines the deeper copywriting insights with live, instructor-led learning… personalized professional feedback…

And a chance to work alongside professional copywriters on developing your “big ideas”… structuring your copy… and polishing it.

I’ll tell you more about this extraordinary — and exclusive — Circle of Success member benefit just ahead…

But first… here’s a small taste of what your learning experience might be like when you come on board…

— Copywriting Academy — The Most Comprehensive Online Training Offered Anywhere (And Only Circle Members
Have Access for FREE)

If you’re new to copywriting…

And you’re looking to gain an unshakable foundation in the financially valuable skill of copywriting…

AWAI’s recently introduced Copywriting Academy is for you.

Copywriting Academy is a university-level, online, self-paced “deep dive” into every aspect of a successful direct-response sales letter as well as all the copy “collateral” companies need these days.

If direct-response copywriting was taught at a prestigious university — THIS would be the curriculum you would expect to see.

You learn everything you need to know about copywriting and the art of persuasive writing…

From the very basics of “benefits over features” to more advanced skills like the “secret of indirection.”

As with any college curriculum, you’re tested at every stage so the major copywriting concepts crucial to your success are ingrained in you.

You write — a lot.

You get written constructive feedback and direction throughout every level from professional writers… ensuring your final copy is of the highest level possible.

You apply your newly learned skills to the kind of real-world writing projects businesses need…

And in doing so, get to build a varied and professional portfolio of writing under the guiding hands of expert copywriters.

Once you’ve ascended through the seven levels of core learning, there’s a final exam that will test you on everything you’ve learned…

Along with a Capstone writing project where you get to incorporate your fresh knowledge and burgeoning writing skills into a series of the writing projects businesses need most.

Successfully complete both — including an 80% score or better on the exam…

And you’re awarded AWAI’s coveted and industry-recognized Direct Response Copywriter Certification…

But it doesn’t stop there…

Copywriter “Practicums”

Upon graduation you’ll be invited to a series of what we call Copywriter Practicums…

Practicums are “simulated” learning environments where you gain added confidence by getting to see and experience what it’s like to be hired by and “work” for an actual client…

Everything from the first “intake” call with the client… to understanding the scope of the project… to the writing project itself… to submitting your drafts…

You’ll know exactly what clients expect of you and how to exude total professionalism — in a safe “can’t fail” environment.

Better still, immediately after graduation you’ll get to participate in not one but THREE Copywriter Practicums — so you gain experience working with clients offering a variety of products and services.

And because each Practicum comes with its own writing assignment (also with professional feedback and review!), you further bolster your ever-growing portfolio of writing.

There are more benefits Copywriting Academy students and alums enjoy — in addition to all your lifetime benefits as a Circle of Success member…

Including an open invitation to “deep dive” discussions… as well as lifetime access to a Student Contact Center where you’ll have the opportunity to ask questions about writing, clients, and the business of freelance copywriting.

No question, Academy is a huge and consequential learning experience Circle of Success members get to enjoy…

One we’ll soon be offering to professionals as “executive-level” training for nearly $6,000.

But as a Circle of Success member, you have access to it — along with all our self-guided training resources — as part of your membership!

Following up on the success of Academy…

And to address our members’ desire to have a resource as comprehensive on client acquisition and business building as Academy is for copywriter training…

We’re THRILLED to introduce our brand-new, exclusive resource…

Business-Building
Pathway for Writers!

We are so excited to be able to finally offer this…

For years, AWAI members have been asking for a detailed and proven PLAN for landing clients.

And while we’ve offered a variety of strategies attached to various programs over the years…

Think of it this way…

There are “two sides” to being a successful writer.

There’s the “skills” side…

And the “business” side…

With Academy you get a complete university-level education in the financially valuable skill of copywriting… while Business-Building Pathway for Writers gives you the education you need to be successful on the business side of copywriting.

AWAI’s Business-Building Pathway for Writers is a step-by-step roadmap divided into three main levels:

Level 1 The “Start” Phase — where you’re guided through foundational steps such as identifying your business goals, setting up your workspace, selecting your services, and determining who to target within your niches.

It includes exercises for crafting a mission statement, creating a LinkedIn profile, and setting up essential business systems.

You’ll also be able to track your progress, celebrate milestones, and access Q&A videos that make this a supportive, engaging learning experience.

That’s followed by:

Level 2 The “Launch” Phase — where the focus is on “announcing” your business to the world and building a client base.

With lessons on creating compelling offers, positioning statements, and a 21-day LinkedIn challenge, you’ll learn how to build a network and attract clients.

There’s also amazing guidance on landing initial projects, setting up retainer agreements, handling client communications like a pro… and much, much more!

Level 3 The “Grow” Phase — this phase takes your business to the next level by introducing you to more sophisticated models for building a sustainable pipeline of high-value clients…

As well as all the ways you can leverage your copywriting skills into a “clientless” writing business that can generate passive income 24/7.

Business-Building Pathway for Writers also gives you a complete “business operations” packet with all the business-related templates you’ll ever need…

• Contracts and service agreements — these define the terms and conditions of your services and ensure you and your client are legally protected.
• Invoices — personalized forms used to bill clients for services, including payment terms and direct payment details.
• Project proposals — these outline project scope, deliverables, timelines, and fees, and help set expectations for both you and your clients.
• Client feedback and revision forms — used for gathering structured feedback from clients to streamline the revision process and manage expectations.
• Creative briefs — to help guide the creative process by capturing the client’s vision, target audience, messaging, and tone preferences.
• Portfolio permission forms — these allow you to include some of your best work in your portfolio and on your website.
• Project completion and delivery forms — which confirm the project is completed to the client’s satisfaction, indicating final payment is due.
• And more.

As you can see — everything you need to run a successful writing business is here!

So, with AWAI’s complete library of resources ($60,000+)… lifetime of virtusl Bootcamps ($12,500+)… all that coaching and mentoring ($20,000+)… Copywriting Academy (nearly $6,000)… and our all-new Business-Building Pathway for Writers (nearly $6,000)…

We’re already up to over $100,000 worth of lifetime benefits!

But that’s not all…

— Circle Exclusive — Master Coaching Sessions

Yet another career-changing benefit of Circle of Success membership is something we like to call Master Coaching Sessions.

This is where you’ll have an opportunity to send any important piece of copy you’re working on — whether it’s for a real client or a spec assignment — directly to one of the AWAI pros for a detailed peer-review copy critique:

Someone like Paul Hollingshead, Sandy Franks, Rebecca Matter… or another in-demand copywriter, marketer, or copy chief.

These are people who know sales copy.

And as a Circle of Success member, you’ll have an opportunity to see a full, comprehensive, “head-on” review of your writing…

With specific suggestions for how to improve and strengthen the headline… the lead… the offer… even the very idea behind your promotion…

Just think about how valuable that will be… the level of confidence it will give you when dealing with your first client.

Not only will you learn from the feedback of a professional copywriter — but it will ensure that the letter you’re sending off into “the real world” is the best and strongest it can possibly be.

This kind of mentoring can give you a huge “leg up” in this business.

Jon Stoltzfus, whom I told you about earlier, used this perk to work with Paul Hollingshead early on to make sure the copy he was sending to clients was at the highest level possible…

It worked for him. 😀

It’s why some new writers are happy to pay upward of $10,000 for a full copy critique…

But, as a Circle of Success member — you get one full, professional critique each year, for life.

All you have to do is ask your mentors to arrange for it.

Support at Every Level

Whether learning to write… building your freelance business… or finding new clients…

Circle of Success means you’ll never be alone when it comes to ANY ASPECT of your professional development…

Your personal mentors are standing by.

You also have a direct line to our offices where you can get any questions that might come up answered quickly and professionally.

And when it comes to your writing — you’ll never be without help, guidance, and assistance.

You can even bounce new ideas and writing off fellow members of your private Circle-exclusive Facebook group.

It’s an excellent way to get fast, “first impression” feedback, varying ideas, and new approach suggestions from people who are both potential buyers and have an understanding of copywriting rules.

We’re with You —
For as Long as You Need Us…
However Long It Takes!

And again, I want to stress: The benefits, the access to mentoring, coaching, live training — it never ends.

That’s because we’ve never seen Circle of Success as a “race” to the finish line.

We understand that everyone’s circumstances are unique — that some people may need more time than others.

There are some Circle members who can go “all in” immediately — and dedicate 100% of their energies to their copywriting careers.

But most have families and full-time jobs… and can dedicate only so many hours a week to their new craft.

Like Mindy McHorse, a former office cubicle worker who joined Circle of Success and replaced her income with her writing… and today makes six figures writing for AWAI and other clients from her home.

Yes, we may prod you from time to time… especially if we haven't heard from you in a while.

But we’ll never force you to work faster… or move you to another level of learning before you’re 100% confident you’ve mastered what you’re working on now.

And we’ll never abandon you.

Once you become a Circle of Success member, you have access to our learning programs, our people, and our resources… for life.

It’s All Waiting for You Now

I’ve covered many of the core benefits of Circle of Success membership…

But nowhere near all of them.

This program is far too all-encompassing — and much too personalized — to possibly cover everything.

Some have compared it to a “university” for copywriters…

A “PhD” in the art of persuasion.

We think it’s much more than that…

Universities don’t provide you with mentors you can contact when you need assistance.

Universities don’t give you all the time you need to be successful.

Universities don’t help you land clients… and champion your success long after you’ve “graduated.”

And universities don’t continue to be a professional resource for you… giving you lifetime access to all their resources… help growing your business… expanding your knowledge… and keeping you up to date on the latest developments in your field.

Circle of Success gives you all of it — and more.

But there’s one more point I want to make before I tell you how to get in.

It’s something you might be surprised to hear us say.

But Circle of Success is a substantial investment in your future, so I want to make this point very clear before you spend your hard-earned money to join.

While it’s true that joining Circle of Success today gives you all the tools… all the resources… all the personal guidance… and all the access to assure your success…

It doesn’t guarantee anything.

We’ve been in the business of helping people have successful copywriting careers for 27 years now.

We’ve seen people come to us, not be motivated, and “wish” success would just happen to them.

If that’s you… please save your money.

But here’s something I will guarantee…

If you love to write…

If you’re motivated…

If you commit to putting the experts and the resources to work for you as a Circle of Success member…

If you take full advantage of AWAI’s access to the writers, influencers, and companies that can advance your career…

If you let your mentors guide and motivate you…

You WILL be able to do this.

We’ve had too many successful members benefit from Circle of Success to believe otherwise.

• Like Jon, who’s now running his own copy group and tells us he’s making more than he ever did as an aerospace engineer…
• Like Mindy, who was able to escape her cubicle and now earns six figures writing fun copy while still being able to manage her kids’ busy schedules…
• Like Rachael Gray… who discovered AWAI while still in college… never has had a “real job”… took full advantage of her Circle of Success benefits… and has already earned more than she ever expected to make as a new college grad…
• Like Lynelle Suan, a college student from the Philippines who became a successful copywriter with the help of AWAI and Circle of Success — even though English is her second language!
• Like Cindy Cyr, who was able to earn great money writing “on the road”… while traveling and guiding the music career of her then 17-year-old son Dalton…
• Like Steve Maurer, an industrial maintenance technician at a food processing plant who says he went from making $25 an hour fixing machines… to $200 an hour writing about them for the B2B industry…
• Like Dave Sharpe, the web specialist I told you about earlier who landed a whale of a new corporate client after joining Circle of Success… on top of his other web-writing work.

And the hundreds of other AWAI members who have stepped up to Circle of Success and watched their careers soar.

Look at this note I received from Circle of Success member Christian Nix, who got to work with a dream client soon after joining Circle of Success and making the effort to master and demonstrate his skills:

Like Christian and others will attest, you’ll be amazed at how quickly things move once you come on board.

With all the skill-building, access, and immersion into the direct-response world, it really can be that “golden ticket” every aspiring copywriter is looking for.

It Starts IMMEDIATELY…

Within days, you’ll have the resources you need and a learning path to follow.

Every day, you’ll be motivated to take one small step forward — by us, by your mentors, by your peers, by marketers waiting to look at your work, by the coaches you’ll work with.

Day by day, week by week, month by month… your knowledge and confidence will grow.

You will no longer struggle with the copywriting process.

The words and powerful ideas will simply come to you…

You’ll know instinctively how to grab your reader’s attention… how to write in a conversational yet convincing tone…

You’ll know how to gain your reader’s trust… how to build excitement and acceptance with every paragraph… and, most importantly, have your prospect wanting to buy what you’re selling long before the letter ends.

And, while you’re perfecting the writing process for everything from blog posts to full sales letters, you’ll be learning the “business” side of things…

Where the opportunities are…

Who the biggest marketers are…

What they expect of you… and how to work with them in the most professional manner.

Through it all, you’ll be building up a contact list of friends, writers, marketers, and other business associates who can have a profound impact on your writing career.

You’ll have a special level of access to me, Rebecca, Paul, Sandy, Pam, and others here at AWAI…

You’ll be learning from — and getting to know — some of the biggest names in our industry…

Many are million-dollar copywriters… who’ve written $5 million, $10 million, and $15 million sales letters in their careers… for some of the largest direct mailers in the world.

And even more importantly…

They’ll get to know you.

Not just as “writers”…

But also as friends, colleagues, and — one day soon — fellow professionals.

And that’s why if you’re serious about success, you’ll want to take this rare opportunity to join this exclusive group.

It goes without saying, Circle of Success is not an “insignificant” investment.

That’s why we’re looking only for serious people who are ready to begin their writing careers today.

Copywriting is a financially valuable skill that’s in high demand.

Direct response is now a massive industry generating trillions of dollars in sales around the world annually… and is largely dependent on people who can write persuasively.

New copy — and new copywriters — are its lifeblood.

That’s why it’s not unusual for writers just starting out to apply these skills… and see their careers take off.

From that standpoint, Circle of Success — at least in our view and, I’m certain, in the view of many of our most successful members…

Is far more practical and far more valuable than most college degrees.

Of course, the good news for you is, Circle of Success won’t cost you the $180,000 to $250,000 a four-year degree from a private college will cost you.

Not even the $150,000 you might get away with paying at a state college, either.

You won’t even pay the more than $120,000 all those Circle of Success perks add up to, what with the over $60,000 in resources, the $20,000 worth of private copy consulting, the nearly $12,000 you might pay for Copywriting Academy and our brand-new Business-Building Pathway for Writers, the $20,000 you’d likely pay for mentoring and career guidance over the course of your career, the $12,500 for just five years of virtual Bootcamps…

And those are just some of the measurable benefits of Circle of Success membership.

The value of everything — the learning, the access, the contacts you’ll make, the camaraderie, the ongoing professional support, and the sheer impact this new knowledge can have on your life and your family’s future — it truly is immeasurable!

And better still — you won’t have to wait four years to start putting your skills to work and earning money as a writer either.

Many Circle of Success members land clients and start making money while they’re learning…

Like what happened for Circle members Rebekah Mays, Mike Minicucci, Zoe Blarowski, Shirley Ann Chua, Brad Dunsé, and others who told us they landed assignments with fees ranging from $2,000 to $10,000 not long after joining.

Or Derek Coleman, who had been a Circle of Success member for only a few months when he sent us this note:

And then there’s Circle of Success member Raechel — who’s altogether new to copywriting and wrote to tell us she landed FIVE paid writing assignments with a health company she approached — including two case studies and a white paper.

You might ask…

How did a “new” writer like Raechel handle those assignments?

By now, you likely know the answer…

She simply tapped into the vast library Circle of Success members have access to… opened up our amazing programs on writing case studies and white papers…

And got the help she needed!

That, in a nutshell, is the power of Circle of Success membership…

ANYTHING YOU NEED…

ANYTIME YOU NEED IT…

Whether it be training you can access anytime… or personalized guidance through your mentors or amazing Circle of Success community…

It’s all yours for the taking!

But before I tell you the cost, I know we’ve covered a lot of ground.

So here’s a quick “partial summary” of what you can expect as a Circle of Success member.

Once Again…
Some of the Highlights

You get…

• a personalized Career Action Plan — where we get together by Zoom or phone and work together to determine the career path that’s best for you.
• access to our private, exclusive Circle of Success Facebook group, where you’ll meet, mix, and work with fellow copywriters, new and experienced alike — and get feedback from both peers and experts anytime you need it!
• a customized learning curriculum — one that’s based on the niche you’ve chosen… the clients you want to write for… and your vision for your writer’s life.
• the chance to work with coaches and mentors who will be there to encourage you, guide you along your path, and answer any questions you have during your entire Circle of Success learning experience.
• a solid foundation in copywriting when you’re immediately encouraged to enroll in Copywriting Academy — where you’ll sharpen your writing skills and learn the fundamental secrets to good, sound, persuasive writing.
• access to every resource in the AWAI self-paced training library — current and future, over $60,000 worth and growing — for life, with the deepest discounts on any resource offered to AWAI members by our friends and partners.
• personalized feedback and direction on your writing every step of the way… including unlimited “on-demand” headline and lead reviews by working copywriters as well as suggestions for improvements.
• the chance to take part in ongoing Power Summits where we take a deep dive into the opportunities and challenges facing copywriters “at the moment,” as well as meet and hear the needs of clients looking for writers.
• invitations to our regular Town Hall Meetings where Rebecca, special guests, and I will get together to answer your questions… let you in on what’s new in the industry and what it can mean for you… help you get “unstuck”… and give you that “dose of motivation” that helps you move forward in your career.
• a chance to brainstorm and work on one key project a year with top writers like AWAI’s Paul Hollingshead — everything from developing a “big idea”… to writing a headline and lead… all the way to creating a killer offer.
• a lifetime of virtual Bootcamps at no charge… plus, the deepest discounts on other live AWAI and industry events.
• access to AWAI and AWAI’s partners through your very own COS Concierge Team.
• lifetime access to many resources I’ve yet to mention — like WritersWanted — AWAI’s very own curated job site for writers with over 2,000 job postings for all levels of writer right now.
• Of course, there’s access to our all-new Business-Building Pathway for Writers where you’ll learn how to market yourself like a pro, whether you choose to work as a writer/consultant for clients… take the “clientless” approach… or a little bit of both.
• Plus much, much more.

Plus — as any longtime Circle member will tell you — we’re constantly adding new “Circle members-only” benefits…

Major benefits like our recently added Copywriting Academy and Business-Building Pathway for Writers…

In many cases resources Circle of Success members themselves tell us they need and want!

Case in point:

Not so long ago, members interested in the business-to-business (B2B) copywriting niche wanted to understand the different approaches a writer should take when looking to establish themselves in this highly lucrative and in-demand niche…

So we simply created it!

AWAI’s Roadmap for B2B Copywriters now has everything you need to know to write and excel as a B2B writer, including…

• a deep dive into the B2B buying cycle, media mix, and the kind of prospect you’ll be working with and writing to…
• masters’ lessons on all the top B2B writing projects: emails, lead-gen landing pages, case studies, white papers, content, articles, blogs, websites, SEO, newsletters, video scripts, social media, and more…
• help establishing your B2B writing business and finding top-notch clients…
• live B2B assignments for you to work on and submit for professional review and feedback…
• a full library of resources, including swipe files of B2B projects, templates, reading lists, and “masterminds” dedicated to B2B subjects…
• and much, much more.

And although we’re constantly adding NEW resources…

Once you’re a Circle member — you never pay a dime more for membership… even though the cost to join keeps rising for others as more benefits are added!

So, you see…

Circle of Success really is bigger than the sum of its many, many parts.

It’s a chance to step into a new (and lucrative) world…

Join a very active, successful community of like-minded writers…

Make connections you can’t possibly make anywhere else…

And learn from “A-level” writers and professionals.

As a Circle of Success member, you will become part of something very exclusive — a community of smart, eager, and interesting fellow writers.

Where you’ll be immersed in the world of copywriting…

Learn the deeper writing skills far faster than you ever thought possible…

Get the chance to succeed faster than you ever thought possible…

And, like Jon and so many others who put in the effort, you could even find yourself being courted by an industry known for paying its “go-to” writers obscenely well!

Here’s Your Price

So the question now becomes…

What does it cost to be a Circle of Success member?

As you’ve likely surmised by now, Circle of Success requires an investment — in time, money, and effort.

But it’s an investment that could pay off for you very quickly — provided you’re willing to use all the resources… take advantage of the experts willing to help you… and work on your skill building as you would in any profession.

If a “non-AWAI member” were to ask to join as a lifetime member of Circle of Success — the price we would give them is $30,000.

Now… I realize that’s a substantial investment…

But, given the more than $120,000 in measurable value (in just the initial years)…

And the fact that a four-year college degree that might cost you $200,000 is unlikely to have you earning as fast or as much as you could with the financially valuable skill of copywriting under your belt…

Circle of Success is worth every penny of $30,000… and more.

But you, as a valued AWAI member, are entitled to a much better deal…

Including an immediate $12,500 discount off that price…

Which means the regular AWAI member price to join is just $17,500.

Of course, we get it…

Even $17,500 is a lot for most people to pay up front.

And in a minute, I’ll tell you about the three ways we’ve made Circle of Success so affordable and so accessible that anyone who’s serious about a career as a writer can join.

But first, if $17,500 seems too expensive to you — you’re not seeing the BIG PICTURE…

Forget for a moment the $120,000 in educational value you’re getting…

If you know the copywriting business, you’ll know that skilled writers are in high demand…

And that even a “part-time” writer with a few clients in need of regular copy and content can generate $2,000… $3,000… even $5,000 each and every month…

And on the flip side of that, the very best writers are routinely paid as much as $20,000 to take on a single project…

And that’s not counting royalties — which in some niches can add up to hundreds of thousands of dollars in bonuses.

Some companies are so desperate to lock up promising writers that we’ve had Circle of Success members tell us they’ve secured monthly retainers of $3,000… $5,000… and higher — just to be available to write copy as they need it!

With the potential for royalty payments on top of that.

And remember…

Circle of Success is NOT about writing for mom-and-pop startups or content mills that pay you peanuts…

It’s for those who are 100% unflinchingly serious about having a successful copywriting career within the next one to three years.

Circle of Success is about prepping you for the BIG GAME…

And achieving a level of success so potentially life changing that a few months from now, you could find yourself looking back and laughing at how little you paid for such a valuable “passport” into this lucrative world.

With that in mind, allow me to share the three ways we’ve made joining Circle of Success easier.

Save Yet Another $1,000!

And if you can or prefer to pay in full today and choose NOT to use our payment plan…

We’ll take another $1,000 off your lowest, bottom-line membership price!

— Point #1 — This Invitation Is Limited

More than ever, we’re trying to keep Circle of Success a small and very intimate group.

That way, our instructors, our mentors, and the entire team here at AWAI can give you the full attention you need…

Particularly in the days ahead, when 100% of our focus will be on getting to know you… determining your writing niche… and getting you on your customized learning path… and up to speed quickly with the skills you’ll need.

So, if you know you’re interested, please sign up right away.

— Point #2 — You Can “Test-Drive”
Circle of Success…

Even given the massive upside in income potential… and even with the very generous terms of our payment plans — we completely understand this is a serious investment for you…

And under no circumstances do we want you to sign up for Circle of Success — decide it’s not for you — and then feel trapped.

That’s why we’ve made it so you can end your membership — and stop your payment plan with no penalties — anytime.

But we want to do that one better…

So here’s what we propose:

Start accessing all the amazing resources — including our library of self-paced training programs… Power Summits… live events… Copywriting Academy… and Business-Building Pathway for Writers…

Have your Career Action Plan call and talk with your mentors…

Then, if you decide Circle of Success is not for you, simply let us know within 30 days…

We’ll cancel your membership, and you can apply any amount you’ve paid toward your Circle of Success membership to any resource AWAI offers now or in the future — programs, live events, certification training… anything! (Full details are here, on the registration form.)

This Is YOUR Moment!

I want to thank you for taking the time with me today.

There are so many benefits to Circle of Success membership — benefits we’ve built up and added over the past 27 years of teaching writers — it can take some time to explain them.

And even then, I’ve covered only some of the highlights here…

Which means you’re going to be amazed and delighted by the many benefits you’ll discover when you join today.

So, it’s time for you to make your move.

As I see it, you have two choices.

You can stick with the status quo — and continue to dream about one day becoming an “A-level” copywriter… and all the money and freedom it can bring…

Or you can take action NOW… and seize the very “golden ticket” that has changed so many writers’ lives for the better.

JOIN HERE

We know it’s an investment — which is why our payment plans are the most popular route for most new members…

So please don’t feel “awkward” about accepting them… or even asking about a financial arrangement that might work better for you!

You can reach Barb or Eric Monday through Friday, 9 a.m. to 5 p.m. (ET) at 561-404-7735.

They work with Circle of Success members every day… helping them move forward and grow their businesses.

They’re available to answer your questions.

They can add up your credits “on the spot,” AND they have the authority to do everything in their power to help you become a Circle member!

Because the last thing we want is to have anything — including money — come between you and your future copywriting success.

Please click here to go to the Circle of Success registration page…

You’ll see a summary of everything you get… full details about payment plans… and the amount of the (surprisingly) small down payment that gets you started as a Circle of Success member (including access to every resource) today.

With that…

I very much look forward to speaking and working with you in the days ahead!

To Your Success,

Katie Yeakle
Executive Director, AWAI