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AWAI Members Like You Finish 2025 STRONG…
Earning Six Figures as a Writer, Year After Year
We Start November 17!)
Let me ask you, writers
President, AWAI
How amazing would it feel to have an extra $5,000 in your bank account from your writing…
Sooner than you might have thought possible…
And to know you have a repeatable strategy for doubling, tripling — even quadrupling — that amount, month after month?
That’s the kind of writing business we want to help you build…
- Even if you’ve never landed a client before…
- Even if you’ve been at this writing thing for a while but haven’t quite broken through…
- Even if you’re wondering if a writing career is ever going to happen for you…
Build It Once…
Use It Over and Over Again!
I’m talking about a proven “business plan” top writers use that has them earning professional fees right out of the gate…
By connecting with the right clients… offering the right kind of solution… and delivering exactly what those clients need — quickly.
It’s so simple and practical that, when I share it with you in a moment, you’ll say to yourself:
“Yes… that makes TOTAL sense!”
No more chasing one-off $300 writing projects and scrambling for work every month.
Instead, you’ll have a repeatable, scalable offer you can easily adapt for different clients…
And a system that builds real relationships with the kind of businesses that need you again and again.
You’ll know who you’re writing for…
What they need…
And how to deliver it faster every time.
Right out of the gate, you’ll have what every freelance writer strives for:
A predictable flow of projects, consistent income, and total control over your writing business!
And once you have this repeatable system working for you…
The Money Simply Follows!
It starts with your first $5,000.
And because your new writing business is scalable… you’ll see how easy it is to double it to $10,000 a month… and, if you choose, grow it to $15,000 or more each month from there…
Without your workload growing at the same rate!
Now, I completely understand if those numbers sound ambitious right now.
But they’re closer than you think… and absolutely normal for writers who:
- Know how to land the right clients and projects…
- Have a repeatable, scalable offer in place…
- Know how to use AI to speed up learning and execution…
- And have experts helping you refine and expand your results…
And that’s exactly what we’ll set up for you during a live, hands-on experience we’re calling Sprint to $5K.
It all starts Monday, November 17…
Five days together… one to two hours a day (or however long it takes)…
With one simple goal:
Whether that’s one great client who pays you $5K a month…
A bundle of projects that add up fast…
Or a single, high-value campaign that brings in a professional-level fee…
And here’s what surprises many new writers…
These clients aren’t any harder to find or land!
In many cases, they’re easier.
They already know the value strategic copywriting brings to their business — and they’re used to paying “professional” level fees for results that help their business grow.
And if you think we haven’t helped writers get to $5K FASTER before this — think again. 🙂
Jeff Stasiuk transitioned from corporate sales executive to high-level B2B copywriter faster by refining his offer… choosing better clients… and making one powerful mindset shift that changed everything:
He stopped thinking of himself as “just a writer,” and started thinking of himself as someone who helps businesses solve problems and grow…
All pretty much to a T what you’ll learn during Sprint to $5K!
Rachael Kraft is another example of what happens when you apply what we’ll teach you at Sprint.
By following the steps we’ll lay out for you, Rachael quickly started landing higher-value clients… the kind who consistently invest in marketing.
And by learning how to turn single projects into long-term relationships, she’s built a thriving writing business working with top names in her field, including co-creating a newsletter with Andrew Davis.
David Warren is another writer we helped go from brand-new to landing multiple paying clients within weeks of starting his training.
He credits his success to taking action early, defining his offer clearly, and using the tools and support of the AWAI community to close his first deals with confidence.
Rachael, Jeff, David — they’re just a few of the countless members we’ve helped who prove…
The path to $5K — and far beyond — comes down to the same handful of simple steps today’s most successful copywriters follow every day:
Step 1:
The “Mental Shift”
That Changes Everything
Every positive change starts with mindset.
Now, don’t get me wrong…
I’m not one of those “dream it and it will happen” believers. Success takes effort… and a plan.
But after two decades working with our most successful members and top-tier writers, I can tell you this…
Their turning point came when they began to see the world the way top writers do.
Top writers see a bigger world.
They don’t chase small projects or one-off gigs.
If you’ve been there, you know that grind:
Chasing down low-paying clients…
Negotiating fees…
Endless back and forth…
Then waiting (and maybe even calling) to see if they plan to pay your $300 invoice anytime soon…
Next thing you know, that simple project has taken up an entire week — for next to nothing in return!
Sprint to $5K takes you out of that world… and into one where clients respect your expertise, value your time, and pay you accordingly.
And it all starts with a simple mindset shift:
Stop asking, “Who can I get to hire me?” and start asking, “Where does my writing create the most value?”
Once you start thinking that way, everything changes.
You make smarter choices.
You attract better clients.
Your projects get bigger — and your fees finally reflect the professional writer you’re becoming.
Then, with Step 2, things really start to happen…
Step 2:
Find Your Little Corner
(of a Very Big World!)
Now that you’re thinking like a pro who sees their writing as a high-return investment — the next question becomes:
Who do you want to write for?
And among those, who values copywriting enough to pay you well for it?
This is where your niche comes in.
Every successful writer eventually finds their “sweet spot”…
Industries and companies they genuinely care about… where they already have a little knowledge, experience, or passion to build on.
Because when you build your writing business around a world you understand and enjoy, everything gets easier:
The research is fun.
The writing feels natural.
Conversations with clients become energizing instead of stressful.
And your confidence grows with every project.
Before long you’re not “just a writer.”
You become the trusted partner clients turn to for ideas, strategy, and guidance.
That’s when the real money starts showing up.
And remember — your niche is entirely up to you.
Maybe you already have one in mind. Maybe not, and that’s perfectly fine…
We’ll help you uncover your best-fit niche at Sprint to $5K.
But for now, start exploring what excites you.
If you love health or wellness, think of the thousands of businesses — from fitness coaches to functional-medicine clinics — that rely on clear, trustworthy copy to grow.
If you’re drawn to technology, imagine the companies in software, AI, or cybersecurity that need writers who can make complex ideas feel simple and human.
The point is, the world is wide open.
You just need to find your little corner — that intersection between what lights you up and what businesses will pay for.
That’s where things start to take off.
Because once you know who you’re writing for — and what they need in terms of copywriting…
You can start building real relationships with the kinds of clients who see your worth… respect your expertise… and pay accordingly.
And that leads right into the next thing all successful copywriters do…
Step 3:
Define Your Offer
— and Make It Irresistible*
(*Your “True Breakthrough” Happens Here!)
Once you know who you want to write for — and where your writing creates the most value…
The next key is getting crystal clear about what you offer.
This is where everything starts to click.
Because when you can clearly say what you do, who you do it for, and the results it delivers, clients instantly recognize your value and your professionalism.
It’s the difference between saying,
And saying:
Or,
That kind of clarity changes everything.
It positions you as a pro.
It makes it easy for clients to say “yes.”
During Sprint to $5K, we’ll not only help you identify your ideal niche…
We’ll help you build your own “ready-to-say” offer using a simple framework:
And we’ll show you how to package those projects into bundles that can easily bring in $5,000 or more per client — often every month.
Because once your offer is clear, everything else gets easier:
- You’ll know exactly what to say when someone asks what you do.
- You’ll have a clear reason for clients to hire you.
- And you’ll feel confident reaching out — because you know the value you bring to the table.
That’s the power of a clearly defined offer.
It gives your business shape, direction, and momentum.
And once you have it, the next natural step becomes simple:
Step 4:
See Clients as Partners
— Not Prospects
By now, you can see how everything connects with top writers — mindset, niche, offer.
That’s the foundation for a successful writing business.
But for new writers especially, this is where fear and uncertainty can sneak in.
You start to wonder:
“Am I really ready?”
“Will anyone actually pay me?”
“What if I mess something up?”
Totally normal.
But here’s what separates the pros from everyone else:
They don’t see reaching out to clients as selling themselves…
They see it as offering help.
Top writers think of clients — even potential clients — as partners in each other’s success.
They don’t think:
“How can I get this company to hire me?”
They think:
“What can I share that will be valuable to them?”
They know that businesses value writers who bring solutions, not just words.
That’s why they take the time to present themselves like professionals…
With a clear, confident message, a strong online presence (like a polished LinkedIn profile), and examples of how they think and write.
They make it easy for clients to see their value at a glance… and easy to start a conversation.
Because when you show up as someone who offers value… the whole dynamic changes.
You’re not chasing clients…
You’re connecting with businesses that already see your worth.
And that’s when everything starts to accelerate.
When you combine this “connection through partnership” final step with mindset, niche, and offer…
You have the complete framework every top writer uses to succeed.
And that’s exactly what Sprint to $5K is about.
Yes, it’s about getting you PAID as a professional copywriter faster…
But more than that, it’s about helping you build a writing business that delivers real value…
And positions you head and shoulders above 99% of copywriters working today.
Your Transformation — from Aspiring Hopeful to Confident Pro… COMPLETE!
By the time we’ve walked you through these simple but crucial steps, you’ll have everything you need for a thriving, professional writing business:
- A pro writer’s mindset
- Your niche
- Your irresistible offer
- A simple system for finding and landing clients
- And a plan for earning money as a paid professional writer
With the knowledge you’ll gain — and our continued guidance — we’re confident you can hit that first $5K fast.
But that’s just the beginning.
Picture where you could be just a few weeks from now…
It’s the start of the New Year.
You’ve stopped second-guessing yourself.
You know exactly who you want to write for — and a few of them already know you.
Maybe an accounting firm has asked you to handle their client newsletter… $2,000 for a few days of writing.
Maybe a company in your niche hired you to write three customer success stories — $1,500 to $2,000 each.
Maybe B2B’s your niche and we’ve helped you find a company that needs a white paper… and you’re spending a few weeks on a project that’ll pay you $5,000.
These are just a few of the high-paying projects high-value clients need.
But not only have you easily crossed that first $5,000 mark…
You know how to do it again… and again.
That’s the real breakthrough.
Forget one-time wins…
You now have a repeatable system for earning like a pro, for life.
From here, it’s up to you…
How many clients you want…
How much you want to earn…
And what YOU want your writing life to look like.
That’s the beauty of copywriting.
It gives you control over both your money and your time.
Love staying busy?
Take on more clients and scale your income.
Prefer more free time?
Structure your projects and enjoy your freedom.
Either way, Sprint to $5K gives you the structure, guidance, and support to get there — fast.
In a moment, I’ll introduce you to the team of experts who’ll be with you every step of the way.
But first, know this…
You’re Here at the PERFECT Time!
There’s never been a better time to be a copywriter…
For a lot of reasons.
A big reason is the sheer volume of money being poured into digital direct-response marketing, which is driven primarily by copywriting.
According to Market.us, direct-response ad spending is expected to soar 276% in the coming years…
From $472.5 billion this year… to $536.7 billion in 2026… and a staggering $1.3 trillion by 2033…
And spending on copywriting services specifically — the kind of work you’ll be doing — is climbing just as fast.
A 2025 Coherent Market Insights report projects spending on copywriting services (you!) will surge nearly $20 billion…
From $29.28 billion this year… to $48.89 billion by 2032!
And then there’s AI — and the new opportunity it’s creating.
Businesses are learning — often the hard way — that they can’t rely on bland, machine-generated content.
As Wired put it recently:
They’re right.
NBC recently featured writer Kiesha Richardson, who said half her freelance writing work these days come from clients who hire her to “fix” AI-generated content.
Major brands like Dove, Cadbury, Nintendo, and others are pulling back from AI-heavy campaigns after watching “low effort” AI content alienate customers and fail to deliver the emotional storytelling that moves people to act.
Brand ethics consultant Leah Goldman sums it up best:
So not only is AI NOT replacing writers…
It’s actually increasing the demand for skilled, emotionally intelligent communicators like you.
And when used the right way, it’s made our work easier, faster, and more profitable!
Add it all up and one thing’s clear:
The opportunity for copywriters has never been bigger — or more exciting.
And we want to make sure YOU get your share of it!
Sprint to $5K…
5 Days That Can Change Your Life!
If you’ve been nodding along thinking:
“YES! This is exactly what I want… I just wish someone would take me by the hand and show me how to do it…”
You’re in the right place!
Sprint to $5K is 100% focused on you.
It’s a hands-on, get-it-done experience built for new or “new-ish” writers who are tired of spinning their wheels and are ready for real FAST wins…
And a repeatable plan for growing their business in 2026 and well beyond.
Think of Sprint as a personal trainer for your writing business…
Where you build strength, learn the right form, and establish healthy habits that lead to real results…
So you don’t waste months on the wrong moves or “busy work” that doesn’t move the needle.
And right now is the perfect time.
Besides everything happening in the industry… the AI backlash, massive growth in digital marketing, the demand and money coming writers’ way…
This is the PERFECT way to end 2025 strong…
With a plan that can put $5K in the bank from your writing sooner than you ever thought possible…
While stepping confidently into the New Year with everything you need to hit six figures in 2026 and beyond!
That’s why my top team and I are dropping everything for five straight days, starting November 17 at 3 p.m. ET…
Just to work with you directly:
- 1-2 hours each day, face-to-face — or as much time as needed…
- Live coaching and real-time responses to your questions from pros who’ve done it…
- And practical assets we’ll help you create so you can start using them immediately.
Every session is designed to give you a tangible win — with a clear piece of your writing business in place by the end of each day.
By Friday, you’ll have a complete, working plan already in motion!
As you can see, we call this a Sprint for a reason!
It’s fast-paced, focused, and designed to get you moving, fast.
You’ll build fast.
You’ll evolve fast.
And by the end of our time together, you’ll have everything you need to keep moving forward.
I’ll Be Your Lead Guide (and I Can’t Wait!)
I’m thrilled to say I’ll be your “lead guide” through all of this — and let me tell you…
I can’t wait!
Out of everything I do as President of AWAI — working with members who want to succeed is by far my favorite thing to do.
It’s something I’ve been doing more of lately… primarily with top members who pay $10,000 and more to access this level of personal coaching…
And we’ve seen some amazing results, if I do say so myself. 🙂
Just the other day, in fact, we helped Evelyn Durnell with a problem a lot of writers have. She was making connections — but couldn’t close on any copywriting assignments, so she reached out to us for help…
I got on a Zoom with her and showed her how to “sharpen” her offer — something we’ll teach you at Sprint…
Within six days of our call, she landed two paying clients!
That’s what can happen when someone with experience sees what you’re struggling with — and gives you a solution.
Even better for you?
You won’t pay anything near $10K to be a part of Sprint…
Because this is important — and because we want to see as many new members succeed in 2026 as possible…
We’re keeping this investment much smaller…
Just enough to show us that you’re committed and ready to take real action.
And if you don’t agree the experience is life-changing, we’ll refund you back every penny you paid 100%.
Your Sprint to $5K Dream Team!
But before I tell you how to be a part of Sprint to $5K… and walk you through exactly what we’ll be doing together each day…
Let me introduce you to the pros who’ll be joining me, starting with:
Ted Capshaw —
Mindset and Motivation Coach
My personal business and mindset coach…
Ted has spent more than two decades helping entrepreneurs, leaders, and creative professionals unlock their full potential…
And he’s one of the most trusted coaches AWAI has ever worked with.
He’s known for his ability to help writers identify what’s holding them back, remove mental roadblocks, and find the confidence to take consistent, strategic action.
During Sprint to $5K, Ted will help you develop the mindset of a professional — one that fuels focus, resilience, and results.
Pam Foster —
Choosing Your Niche and Defining Your Path
Pam is AWAI’s Learning Chief and one of the most respected writers, niche, and SEO experts in the industry.
With over 40 years of experience as a marketing professional and freelance B2B copywriter, including in the veterinary and medical tech industries, Pam knows exactly how to pinpoint profitable niches and position yourself as an expert.
She’s also the creator of AWAI’s How to Choose Your Writing Niche, a proven process for matching your skills with the right clients and projects… the same system that helped her dominate the pet industry.
Pam will show you how to focus your efforts and make your writing business crystal clear — to yourself and your future clients.
Heather Robson —
Building Your Offers and Project Plan
As Managing Editor of AWAI’s Digital Copywriter, Heather has worked with hundreds of writers, helping them find long-term success in blogging, UX, SEO, and digital marketing strategy.
She’s passionate about helping writers move from “just writing” to building complete, high-value offers that clients can’t resist.
In Sprint to $5K, Heather will help you connect your niche and skills to real projects — and create the kind of offer that gets clients saying “yes” right away.
Ilise Benun —
Finding and Landing Great Clients
Known as “the freelancer’s best friend,” Ilise is the founder of Marketing-Mentor.com and one of the most sought-after client-getting experts in the world.
She’s coached thousands of creative professionals to land better projects with bigger budgets, and she’s the author of seven books, a national speaker, and host of The Marketing Mentor Podcast.
Ilise will teach you her proven system for reaching out to clients — the right way — so you can confidently start building steady, high-value relationships from day one.
Russ Henneberry —
Turning Your Plan Into ACTION (and Clients!)
Bestselling author, business strategist, and founder of theCLICK, Russ has helped thousands of freelancers and business owners grow their income by turning strategy into action.
Before launching his own company, Russ helped build powerhouse brands like DigitalMarketer — and literally wrote the book on content marketing (co-authoring Digital Marketing for Dummies).
Russ will show you exactly how to put your new client plan into immediate motion…
With step-by-step instruction on how to build your first list of potential clients… reach out naturally… and start real conversations that can lead to paid projects as early as the next week.
And I’ll Be Right There with You…
I’ll be your lead guide throughout the entire five-day Sprint…
Tying everything together so you can move through the process with total clarity and confidence.
And I can’t wait, because I know just how powerful these five days will be when it comes to setting you up for long-term success.
By the end of our time together, you’ll have your plan, your confidence, and your next steps mapped out…
Ready to finish the year strong and head into 2026 with unstoppable momentum.
Here’s How Our 5 Days
Together Will Unfold
Now that you’ve met the team, here’s what we’ll be covering during our five days together…
Each session is designed to give you a real, tangible win — a solid building block in a business that can stand strong for years to come…
And move you one big step closer to that first $5K and well on your way to six figures beyond that.
You’ll join us live each day for focused, fast-moving sessions that build on each other…
We’ll start by getting your mindset right…
Then zero in on the niche and companies that fit you best.
We’ll shape your offers and projects — and show you how to harness AI, one of the most powerful tools to come along for writers since the internet.
We’ll wrap up with a high-energy client session that will have you wondering why you ever worried about that part of the process.
By the end of the week, you’ll have a complete, working plan for your writing business… plus the confidence, clarity, and momentum to keep it growing.
And don’t worry if you can’t make a session live. Each one will be recorded in full and available right away, so you won’t miss a minute.
Day 1
Monday, November 17
Build Your “Mental Foundation” for Your Successful Copywriting Business
You’ll kick off your Sprint experience in the most powerful and positive way possible…
By clearing the mental roadblocks that hold most writers back… and replacing them with a simple framework for focus, motivation, and professional confidence.
Every profitable writing business starts with one thing most people skip: a clear foundation.
On Day 1, you’ll work with none other than Ted Capshaw — my personal business coach — to get your head in the right place… your goals defined… and your business grounded in a mindset that supports success from day one.
You’ll discover:
- How to create a clear vision for your writing business — one that motivates you daily and keeps you moving forward even when things get tough…
- The simple shift that separates writers who dabble from those who hit $5K, $10K, and beyond…
- The “Iron Framework” for building an unshakable business foundation (mindset + mission + action)…
- How to overcome doubt and procrastination using Ted’s real-world strategies for rewiring your confidence…
- And much more!
By the end of Day 1, you’ll have:
- A complete, personalized “mental roadmap” for your success…
- A business mindset that makes taking action easier and faster…
- The clarity and motivation to follow through every step of the way…
Day 2
Tuesday, November 18
Find Your Profitable Niche — and the Clients Who Need You
Once your foundation is set, it’s time to zero in on what we’re here for:
Gravitating to where the money is!
On Day 2, Pam Foster and I will work with you to help you uncover your ideal niche…
That ideal industry that fits your experience, interests, and lifestyle — so you can love every day as a write-from-anywhere professional even more!
It’ll be a niche you’ll love exploring… learning more about… and becoming a true expert and specialist in.
Once we’ve nailed that, we’ll roll up our sleeves and zero in on some of the high-value companies in that niche who need what you’ll soon be able to offer as a writer.
You’ll discover:
- The three-point “Perfect Niche” formula that makes it easy to match your strengths to high-demand markets…
- How to quickly find real companies already hiring copywriters right now (using AWAI’s exclusive client-finding methods)…
- The subtle indicators that show whether a niche will pay well and stay strong in the AI era…
- The easy way to position yourself as the go-to writer inside your chosen niche — even if you’re brand-new…
- And much more!
By the end of Day 2, you’ll have:
- A profitable niche locked in and validated…
- A working list of potential clients in that space…
- The confidence that comes from knowing exactly where to focus your efforts…
Day 3
Wednesday, November 19
Package Your Skills and Create an Offer Clients Can (Easily) Say “Yes” To
By Day 3, you’ll have your niche and ideal clients clearly in sight.
Now it’s time to decide what you’ll offer them — and package it in a way that makes clients immediately see your value.
Without question…
This is one of the most exciting (and empowering) experiences of our week together… and quite possibly of your career!
By the end of this session, you’ll have what every top copywriter has: A clear, client-ready offer your clients are going to love — and say “yes” to!
Together, Heather Robson and I will help you build your first professional writing offer using a simple, proven framework:
I do {X projects} for {Y clients or niche} that get {Z results}.
No fluff.
No jargon.
Just a clear statement of value that tells clients exactly what you do — and why it matters.
For instance, maybe your offer looks like:
“I write weekly newsletters for professional service providers that help them build relationships and attract new clients.”
Or…
“I create simple client-retention bundles — short emails, blogs, or updates — that help businesses stay top of mind with their customers.”
Or maybe you’re drawn to B2B projects like case studies, white papers, or sales-enablement packages — all of which are in huge demand right now.
And if you’re not experienced with any of these yet, don’t worry…
We’ll help you focus on the simplest, fastest-to-learn projects.
And as you’ll see in Day 4’s session just ahead, you’ll have an all-new appreciation for the powerful tools that make learning to write and produce these projects easier than ever.
So, during Day 3 you’ll discover:
- How to turn what you’ve learned so far into a simple, clear offer that positions you as a problem solver — not just a writer…
- Real-world “$5K package” examples you can quickly start modeling right away…
- How to mix and match services to reach your own first $5K — while giving your clients exactly what they need to succeed…
- Why pre-packaging your services simplifies client conversations, speeds up hiring decisions, and boosts your confidence immediately…
- And much more!
In short, not only will you be thinking like a professional writer…
You’ll have a niche to focus on… a real, sellable service in hand… and a clear path to your first $5,000 client.
By the end of Day 3, you’ll have:
- Your first complete offer, written and ready to share with potential clients…
- A menu of “$5K project packages” you can customize and sell again and again…
- The confidence of knowing you can clearly communicate your value — something most new writers never master this early…
Day 4
Thursday, November 20
Attracting (and Connecting with) Great Paying Clients You Actually Want to Work With!
By Thursday, you’ll know exactly who you are as a writer and what you offer.
Now, it’s time to find the people who’ll pay you for it.
Led by Ilise Benun, one of the most respected client-getting experts in the business…
This session combines her proven system for finding right-fit clients with the modern power of LinkedIn and AI… with tried-and-true “old school” techniques that too many people these days have stopped doing.
You’ll learn how to:
- Clarify your “How I Help” statement — so you can confidently explain what you do… who you serve… and the results you help them get…
- Build a professional, client-ready LinkedIn profile — one that sells you without ever feeling salesy, complete with:
- A magnetic headline that draws in your ideal clients…
- An About You section that’s really about your client — and naturally builds trust and credibility…
- Samples and testimonials that prove and showcase your value (even if you don’t have any yet!)…
- Develop your first prospect list — complete with real companies, decision-makers, and messages you can send immediately…
- And much more!
I’ve been working with Ilise for over a decade now — and I can promise you:
Once she shows you how to connect the dots between who you are… who you help… and how to reach them…
You’ll never worry about getting clients again!
By the end of Day 4, you’ll have:
- A clear, confident pitch that positions you as a professional writer…
- A LinkedIn profile that attracts potential clients and builds instant credibility…
- A custom prospect list of people who need what you write…
Day 5
Friday, November 21
Putting It All Together — and Landing That First (or Next) Client!
Everything you’ve learned this week comes together today…
And it’s all about taking action.
Because by Day 5, you’ll have the key pieces of your new writing business in place:
Your niche.
Your offer.
Your $5K project framework.
Your professional presentation.
Now, it’s time to put them to work!
That’s where Russ Henneberry comes in.
Russ is a bestselling author, strategist, and one of the top client-getting experts in the business.
He’s going to walk you step-by-step through a simple, fast-moving process to help you start connecting with real, potential clients right away.
You’ll discover how to:
- Build your “Dream 100” list — your personal “map” of potential clients… trusted professionals who already serve them (like designers, consultants, and marketers…) and the online or local communities where they gather…
- Use that list to grow your network fast — turning a few simple introductions into real opportunities…
- Tap into your existing contacts — people who may already know someone who needs a writer like you…
- Follow proven scripts and talking points so you’ll know exactly what to say and when to say it — without ever feeling pushy or unsure…
- And much more!
Russ calls this his “Complementary Provider Network” system.
It’s how countless successful freelancers have found their first paying clients (often from people they already know!).
By the end of Day 5, you’ll have:
- A clear list of potential clients to reach out to…
- Scripts and ready-to-send messages that make your outreach effortless…
- A simple, repeatable outreach plan you can start using right away…
- A follow-up plan to keep conversations moving toward paid projects…
Most crucially, you’ll leave this final day of the Sprint knowing exactly who to contact, what to say, and what to do next…
So you can start reaching out to real prospects as early as Monday morning.
By the end of the week, you’ll have everything in place…
Your mindset, your focus, your niche, your offer, your client plan — everything you need to move forward fast.
And remember, this is just the beginning…
We’ll Be Right There with You —
to Keep You Moving Forward
Everyone involved in Sprint to $5K has worked with enough new writers to know something important:
Getting something new off the ground isn’t always easy.
You start out fired up…
You take a few steps…
Then life gets busy, doubt creeps in, and momentum slips away.
That’s usually where the story ends.
But this time, it won’t!
Because Sprint to $5K isn’t just about learning for a week and sending you on your way.
It’s about taking real action — and having a team around you to make sure you stay on track in those crucial first few weeks.
That’s why we’ve built in ongoing access and accountability to help you keep your momentum strong after Sprint:
Direct Access to Us Throughout the Week — so anytime you hit a snag, need feedback, or just want reassurance you’re moving in the right direction, you can reach out and get real answers.
It’s like having a team of experienced coaches in your corner… ready to help you push through roadblocks and stay on course.
Then, we’ll meet up twice more — in two live “Follow-Up Sessions” designed to help you stay accountable, focused, and continue to grow as you start reaching out to clients and putting your new business plan into motion.
These sessions are part check-in, part reunion, and part power boost…
They’ll help you:
- Reconnect with your Sprint team and peers — the people cheering you on…
- Celebrate your early wins and breakthroughs…
- Work through challenges and get unstuck fast…
- Keep refining your client plan and outreach as new opportunities open up.
Every time we’ve done sessions like these, something special happens…
Someone asks the question that’s been on everyone’s mind.
An expert gives the exact answer that makes everything “click.”
And suddenly, the whole group lights up — ideas flowing, confidence rising, momentum building.
That’s the power of community.
And that’s the energy we’ll carry together through the end of the year…
So you can keep moving forward with clarity, confidence, and a plan that’s already working for you.
It’s the perfect way to stay in motion…
To keep your energy and focus high through the holidays…
Bring that first “$5K in the bank” closer to reality…
And get you set up to thrive come 2026.
Now…
With our five days together and all this follow-up support, we could easily stop there.
After all, this is the kind of live, interactive training that new and working writers alike are used to paying thousands of dollars to experience.
But before I show you how affordable we’ve made it — and how you can be a part of it…
I want to make sure you see everything you’re getting.
Because on top of the live training and support, you’ll also get:
6 Amazing Bonuses
— Each Aimed at Helping You Build and “Sprint” Even Faster!
Bonus #1
Your Sprint to $5K “Fast-Start” Workbook
More than just a place to “take notes,” your Sprint to $5K “Fast-Start” Workbook has been designed to become your blueprint for success as a writer.
Structured to capture what you learn in real time and turn it into action, this interactive workbook helps you stay focused, accountable, and moving forward, one clear step at a time.
Inside, you’ll find:
- Fill-in-the-blank prompts to turn every idea into an action step…
- Quick-win checklists to keep your momentum high…
- Weekly progress trackers to see how far you’ve come…
- Client-planning pages to outline your first (or next) $5K strategy…
- Reflection exercises that help lessons stick and spark new insights…
By the time you complete it, you’ll have a personalized execution plan — a clear, written roadmap for your Sprint to $5K and your business growth beyond it.
Bonus #2
117 Niches with High-Value Clients
Who Need Copy
If you’ve ever wondered “Who would actually hire me to write?” — this list gives you 117 crystal-clear answers.
Inside, you’ll discover:
- 117+ proven, high-demand niches — all actively hiring writers right now (more, because we’re constantly adding to it!)…
- The top industries experiencing explosive growth (from health and finance to sustainable living and AI)…
- How to quickly identify which markets fit you best based on your interests, experience, or background…
- Why niching down makes it easier to find clients, charge more, and get repeat work…
- Simple tips for reaching out and positioning yourself as the go-to writer in any niche…
- And more!
Use it to brainstorm, validate ideas, or lock in your focus fast so you can stop wondering where the clients are and start connecting with them.
And it’s the perfect companion to the Sprint to $5K sessions on finding your ideal niche…
Giving you a ready-made starting point to explore, test, and refine.
Bonus #3
The Perfect Client Outreach Templates
and Script Pack
Once you’re ready to reach out to clients… you won’t need to start from a blank page.
This pack gives you all the words you need to confidently connect with prospects and land your first paid projects — fast.
Inside, you’ll get:
- Proven email templates for introducing yourself to potential clients…
- Inquiry reply scripts that help you turn casual interest into booked projects…
- Referral request messages that make asking for introductions effortless…
Every message is professionally written and easy to customize — so you can hit “Send” with confidence and start real conversations that lead to paid work.
Bonus #4:
5 Simple Ways to Create Writing Samples (Even Before You Have Your First Client)
Many new writers think they can’t land clients until they have polished samples.
But that’s not true, since clients care more about your confidence and understanding than your portfolio.
Still, having a few good samples helps you look and feel more professional.
That’s why we’ve asked why top copywriter and director of The Professional Writers’ Alliance (PWA) Jen Adams to show you five quick, creative ways to make strong writing samples right now, even if you’ve never had a client.
You’ll learn how to:
- Turn something you’ve already written into a sample (“Pull from the Past”)…
- Create persuasive mini-projects like “Sell Me Your Chair”…
- Write your own bio or outreach message as a portfolio piece…
- And more — complete with examples you can follow step by step…
By the end, you’ll have real samples in hand and the confidence to show clients exactly what you can do.
Bonus #5:
AI Copywriting Mastery:
The Ultimate AI Crash Course for Writers!
If you’ve ever felt unsure where to begin with AI tools like ChatGPT or Claude, this step-by-step video series from our resident AI expert Guillermo Rubio will walk you through everything you need to know to start using them like a pro.
You’ll set up your AI “stack”… discover how to get the most from tools like Perplexity AI for research… and learn proven frameworks for writing faster and better…
All without losing your personal touch as a writer.
Inside, you’ll find:
- AI Setup Bootcamp Guide: Step-by-step screenshots show you exactly where to click, what to type, and how to configure each tool in your arsenal — so you’re ready to go from day one…
- The S.O.A.R. Framework: A simple, repeatable process to help you use AI to streamline your workflow and improve your copywriting output…
- Three Key Mental Models for Effective AI Copywriting: How to “think like a pro” when collaborating with AI — so you’re in charge, not the machine…
- The Art of Structural Thinking: Learn how to use AI to brainstorm, outline, and build high-converting copy frameworks quickly and confidently…
- And much, much more!
By the time you’re done, your AI tools will be fully set up — and you’ll know exactly how to use them to write, research, and produce polished copy faster than ever.
And because AI can have an impact on so many aspects of your writing business, there is one more AI-themed bonus we want to give you:
Bonus #6:
How to Use AI to Land Top-Tier Clients Easier and Faster!
You might think AI is just for better writing or faster ideas.
But it can work on the business side too.
In this special bonus, marketing expert Ilise Benun shows you how to use AI as your research assistant, strategist, and outreach partner to find and connect with your ideal clients.
You’ll learn how to:
- Further identify and refine your perfect niche — and confirm it’s actually profitable…
- Find more real prospects (often with the exact contact info you need!)…
- Uncover what they need to hear to trust you…
- Tailor your marketing and outreach to match…
- And so much more!
Plus, Ilise shares many of her favorite AI prompts for getting instant clarity any time you feel stuck, uncertain, or ready to grow.
Once you know everything Ilise shares with you, you’ll know exactly how to use AI as yet another way to spot opportunities, start conversations, and build client relationships faster.
Why There’s NEVER Been a Better Time for Sprint to $5K…
I think you’ll agree…
Sprint to $5K is the PERFECT training… at the PERFECT moment… at the PERFECT time of the year.
- If you’re a new writer who’s ready to finally get started…
- If you’ve been trying to get traction and want a clear, guided plan that actually works…
- If you’re already writing a little but want to sharpen your skills, attract better clients, and earn more…
- If you simply want to see how the pros do it — and join them…
- If you’re finally ready to move forward…
Then Sprint to $5K was built for you!
It’s your chance to work side-by-side with professional copywriters who’ve been where you are now — and can show you exactly how to move from learning to doing.
To Recap: Everything You Get When You Join Sprint to $5K!
When you join us for Sprint, you’re getting a complete, guided experience designed to help you start landing paying work fast…
Where you build confidence as a skilled and respected writer high-value clients respect and count on as long-term success partners.
Here’s what you’ll get when you say yes today:
The Complete 5-Day Sprint Experience
Each session is designed to deliver a win you can build on immediately:
- Day 1 — Build Your Professional Mindset
Start by removing the roadblocks that hold most writers back. With guidance from mindset coach Ted Capshaw, you’ll develop the focus, confidence, and resilience of a professional — so you can move forward with clarity and purpose from day one. - Day 2 — Choose Your Niche and Define Your Path
Pam Foster and I will help you zero in on the market that best fits your interests, background, and goals. You’ll leave with a clear direction — and a short list of real companies in your space that actively hire writers like you. - Day 3 — Create Your $5K Offer
Heather Robson will help you package your skills into a simple, compelling offer that businesses immediately understand and value. You’ll finish with a ready-to-send service package — your first true “professional offer.” - Day 4 — Attracting High-Value Clients
With Ilise Benun’s help, you’ll create a standout LinkedIn profile with crystal clear messaging that showcases your expertise (even if you’re new to paid writing), attracts high-value clients, and “presells” them on hiring you. - Day 5 — Landing Well-Paid Projects with Ease
With Russ Henneberry, you’ll move into landing clients with confidence by identifying YOUR ideal clients, learning how to reach out naturally and start conversations, and landing the client with Russ’s proven system for getting a “yes!” — without every feeling salesy.
Plus, You Get:
- Access to Me and the Team All Week
Whenever you hit a snag or want feedback, we’ll be there. It’s like having a team of coaches in your corner every step of the way. - Two Live “Check-In” Sessions After the Sprint
One week later, we’ll regroup to keep your momentum going. The following week, we’ll meet again to celebrate your wins and help you overcome any challenges.
And to Help You Build Even Faster…
You get these exclusive bonuses…
- Bonus #1: The Sprint to $5K “Fast-Start” Workbook
Capture what you learn in real time and walk away with a personalized roadmap for landing your first $5K client. - Bonus #2: 117 Niches with High-Value Clients
Who Need Copy
Explore 117 in-demand industries hiring writers right now — including what they buy, what they pay, and where to find them. - Bonus #3: The Perfect Client Outreach Templates and Script Pack
Ready-to-use emails, proposals, and replies to help you reach out naturally and start real conversations fast. - Bonus #4: 5 Simple Ways to Create Writing Samples (with Jen Adams)
Build professional samples — even before your first client — and show prospects your talent with confidence. - Bonus #5: AI Copywriting Mastery: The Ultimate AI Crash Course for Writers (with Guillermo Rubio)
See exactly how pros use AI to brainstorm, research, and write faster than ever — while boosting creativity and income. - Bonus #6: How to Use AI to Land Top-Tier Clients Easier and Faster (with Ilise Benun)
Learn how to use AI to uncover prospects, find opportunities, and personalize outreach for faster results.
The Only Question Now Is…
How do you get to be a part of this extraordinary experience?
Not only do we want to make Sprint to $5K accessible NOW — so you can end 2025 strong and hit the ground running in 2026…
We also wanted it to be affordable.
We know not everyone who can benefit from an experience like Sprint to $5K is ready to invest $5,000 or more in high-level mentorship or private coaching just now…
And even though our live professional training events regularly sell for $2,000 or more… and get rave reviews from attendees…
You won’t pay anywhere near that today, either.
Because our goal here is simple:
To help you get your business up and running… land clients… and start earning real money as a writer.
So instead of $5,000…
Instead of $2,000…
Instead of the $995 we’re sure to charge on the rare chance we’ll do this again next year…
Or even the $499 those who get in early might pay…
Your price?
(Are you ready for it…)
You can join Sprint to $5K today for just $179.
You’re reading that right:
Just ONE payment of $179!
And — yes — that includes everything:
- All five days of live, expert-led sessions…
- All the bonuses we’ve included to keep you moving forward…
- The live meetups and follow-up sessions…
- And direct access to your mentors throughout the week!
And allow me to be very blunt…
Rarely do we offer live training for under $1,000…
And NEVER for under $200…
So I can promise you…
You’ll never see pricing like this again!
And if our historically low attendance price isn’t reason enough to register today, we’re making the decision a complete no-brainer…
By taking all the risk off your shoulders.
Our Promise (and Guarantee) to You…
And it’s a very simple one:
Join us and spend the full five days with us inside the Sprint.
If you don’t believe what you’ve learned will change the trajectory of your copywriting career…
Give you what you need to earn your first $5,000 faster than you thought possible…
And see how you can use what you’ll learn to earn six figures in 2026 and beyond…
Simply let us know by the end of Day 5 and we’ll issue a FULL REFUND.
No questions.
No hoops to jump through.
That’s how confident we are in what you’ll experience!
This Is About YOUR Future…
So why are we pulling out all the stops to make you a part of Sprint to $5K?
It’s because right now, the opportunity for writers is expanding at a pace we’ve never seen before.
You saw the numbers before.
Direct marketing — the kind driven by persuasive writing — is projected to grow from $472 billion this year to $1.3 trillion by 2033.
And spending on copywriting itself?
Expected to jump from $29 billion to nearly $49 billion by 2032 — nearly $20 billion in new opportunity for writers who know how to connect, persuade, and sell ideas clearly.
A big driver of this growth is AI.
Used well, it’s the most powerful tool writers have had since the internet — speeding up research, ideation, and output.
But it’s also made one truth obvious to businesses everywhere:
AI can’t write like a human being.
It can’t understand emotion.
It can’t empathize.
It can’t persuade.
And that’s exactly what companies are craving right now — real human writers who can use AI as a partner, not a replacement.
That’s the opportunity sitting in front of you today.
A More Secure Future…
And then there’s the reality of the job market right now.
While opportunity for independent writers is growing, traditional jobs are becoming less secure.
Companies everywhere are cutting staff, reducing full-time positions, and relying more on freelancers.
In fact, one Entrepreneur study found U.S. companies hiring freelancers increased 260% between 2022 and 2024.
It’s clear: if you want control over your future — to be the person businesses turn to, not the one they let go — you need a writing business built for this moment.
Even when companies cut back, they can’t stop marketing. Which means they need skilled writers to help keep revenue flowing.
That’s why building a professional writing business that attracts clients, creates consistent income, and puts you in control is more important than ever.
How you choose to build it is up to you…
Go It Alone… Or Let Us Guide You
You can go it alone — piecing things together, hoping you make the right moves, learning by trial and error.
Some people eventually find their way… but most give up before they ever see real success.
Or you can take the faster, clearer path…
Where you’re guided by proven experts…
Where you can see exactly how the pros think, plan, and build…
And where experienced mentors help you every crucial step of the way.
That’s what Sprint to $5K gives you.
A complete, focused, fast-moving experience designed to get you building, learning, and earning — with structure, momentum, and support.
Because right now, the window for writers who act is wide open.
So the question is simple:
Two, three, six months from now, do you want to look back thinking…
“I wish I’d gotten started when everything was opening up.”
Or do you want to look at your steady clients and growing income and think…
“I’m so glad I said yes when I did.”
The choice is yours.
On behalf of all of us — Katie, Ted, Heather, Pam, Ilise, Russ, and myself…
I hope you take a moment now to join us for Sprint to $5K.
We’d love to work with you…
And can’t wait to help you build a writing business that thrives in 2026 and beyond!
To your success,
Rebecca Matter,
President, AWAI
P.S. Remember — Sprint to $5K isn’t just about helping you put that first $5,000 in the bank…
It’s about building something real…
A repeatable strategy you can use again and again… so you can turn that first $5K into $10K… then $15K and beyond.
That’s what every successful writer has — a system that works.
And that’s exactly what you’ll have, too, when you join us.
P.P.S. And don’t forget, your spot is completely protected by our full, “join us for all five days” risk-free guarantee. You have nothing to lose…
Only an amazing future as a writer to gain!