–LIMITED INVITATION–
Only 1 Out of 30 AWAI Members
Have Been Selected to Receive This.
Our FINAL Invitation to Claim All Current and Future Benefits of Circle of Success…
Is Also Our VERY BEST!…
Here’s why you’ve been selected… And the special membership terms and pricing that will never be offered again!
Hi Reader,
I have some very exciting news regarding important changes to our highest level of personalized training, Circle of Success…
Changes that you — especially — will want to hear about.
Why you especially?
It’s because Rebecca and I have been watching, taking note of some of the very positive steps you’ve been taking on your journey to professional copywriter.
And based on our 27 years of experience guiding, teaching, and working with successful writers who were once in the exact same place you are now, it’s clear to us that…
You are at a pivotal juncture in your writing career.
By that I mean…
You are at a point in your “arc” as a writer where the decisions you make now and in the coming days will determine exactly how much success you have as a writer… and how quickly that success will come.
How do we know?
Simply from the positive actions you’ve taken since you joined AWAI: the programs you’ve selected, the writing skills you’re working on developing…
And connecting that with what we’ve learned from teaching and guiding aspiring writers like you all these years.
By now, you’ve seen just how real copywriting is…
You’re aware of the enormous opportunity… and the many, many ways you can make a great living as a skilled copy and content writer.
You can probably even envision your own version of the writer’s life taking shape… and all the newfound freedom that lies ahead.
And wisely, you are taking action… by investing in training I spoke of earlier and acquiring the skills you’ll need to be successful.
In short, you are well on the path to success.
Two Questions You’re Asking…
But if you’re like most successful copywriters we’ve worked closely with over the years, you’re also likely asking yourself the two questions all writers ask themselves:
Can I really do this?
And…
Can I do it on my own?
The answer to that first question — can I really do this — is an emphatic YES!
As long as you have a passion for writing and learning… AWAI has all the tools and resources you’ll ever need to gain the skills you’ll need, no matter what niche, industry, or client you want to write for.
The answer to the second question, however — can I do it on my own — is a little more nuanced.
It depends on your learning style, level of discipline, need for accountability, and access to the right tools…
As well as how important it is to you to have mentors and a support team you can call on to help you navigate the ups and downs of learning something new.
Frankly, this is where many new writers stumble.
They become overwhelmed by all the choices, unsure of the next steps to take, and feel alone on their journey, and sadly, too many give up on their writing dream before it begins.
The good news is this does NOT have to happen to you.
That’s because there’s a move you can make right now that will not only eliminate any fears and worries you might be having… but practically assure your future success as a writer as well.
And that “move” is simply to do what thousands of AWAI’s most successful graduates have done at this same crucial juncture you’re at today…
Which is to accept my invitation to learn more about our industry’s highest level of professional and personalized learning, Circle of Success…
And if you’re interested, take advantage of this FINAL — and very best — offer to join… something we offer only to those select few who’ve taken the initiative you have this early in your journey as a writer.
More on that ahead. But first…
Just what is Circle of Success , and why has it made such a difference in the lives and success of so many writers?
The “Last Word” in
Professional Copywriter Education
Simply stated, Circle of Success is AWAI’s most comprehensive training — by far.
It’s for people, like you, who have made up their minds about becoming a professional copywriter…
And want the kind of personalized, mentored learning that can have a massive impact on your success…
As well as catapult you to the upper echelons of the copywriting world faster than you ever thought possible.
The impact Circle of Success has had on its members is undeniable.
Steve Coombes, a copywriter who now also runs a very successful coaching business for freelancers, called joining Circle of Success his “make or break” moment:
“I had to decide whether I would continue treating copywriting like a hobby or if I was going to make it a serious and a full-fledged business worthy to invest in. And today, I make significantly more money than I did when I worked in IT. Circle of Success has directly contributed and it continues to contribute to my success and my income.”
Julie Hassett, who writes for top-level clients across many niches, told us this:
“For me, the benefits began kicking in immediately. I started taking the live courses and getting feedback on my writing right away. And you can just choose any program and get it. That’s a huge help to anyone starting out.”
After using Circle of Success’ contacts and access to work on projects alongside top copywriters in the industry, Elizabeth Blessing told us this:
“I don’t think I would have dared to aspire to something so enormous if it hadn’t been for my Circle of Success experience.”
There’s also Dave Sharpe — who landed a massive web-writing job for a global client on top of the $25,000 to $30,000 per month he currently bills his regular client — who said, very simply…
“The knowledge and skills I picked up from Circle of Success gave me the confidence I needed to play at this level.”
Those are just a few of the many hundreds of writers who saw their fortunes change dramatically after joining Circle of Success.
And this success is no accident.
Circle of Success is hands-on learning that’s constantly evolving… continuously adapting to the needs of the marketplace… and teaching our members accordingly.
Allow me to share with you more about how Circle of Success works — and all the lifetime benefits you’ll see as a member.
High-Level Access, Guidance, and Training at Every Stage of Your Copywriting Career
As a Circle of Success member, you have the full weight, influence, and connections of the world’s largest and longest-standing copywriter training organization behind you.
You have a special “in” with all the top people here at AWAI — Rebecca, Sandy, Pam, Paul, me, and senior members of our training team.
You have unlimited, lifetime access to literally tens of thousands of dollars ’ worth of professional resources — including AWAI’s entire library of skill- and business-building resources.
You’re one email or phone call away from your very own mentor and coaches — pros who are experienced working copywriters. These folks are standing by at all times to answer any questions you have and help you take the next steps.
You’re invited to exclusive live events, workshops and client Power Summits where you learn, meet, and network with top people in our industry.
And there are so many more perks.
In short, Circle of Success is that “outstretched hand” that so many new writers need… and can take comfort in knowing that it will always be waiting for them when they need help.
But it’s how we work one-on-one with you that makes certain your writing career gets started on the right path… and never veers off.
- We’ll start you off with your initial Power Up onboarding experience that will not only kick-start your writing career but ensure you know how to put the power of Circle of Success to work for you in terms of mentors, resources, and community…
- We’ll help you create a personalized plan for your copywriting career by helping you choose the best niche market, map out a learning path that’s personalized to you, and keep you accountable at every step…
- We’ll introduce you to AWAI staff, experts, and personal mentors you can turn to when you have questions or need direction…
- We’ll get you learning and writing, with an opportunity to have your copy reviewed by working copywriters and marketers with constructive feedback and direction along the way…
- You’ll be introduced to marketers and working copywriters who will guide and assist you…
- You’ll get to work hand in hand with a de facto copy chief to master every copywriting assignment any client will ever ask you to write…
- You’ll be invited to members-only events where you’ll meet prospective clients and work alongside some of the most successful writers and marketers in the industry…
- When you’re ready, we’ll help connect you with the clients you want to work with… and make sure you have everything you need to make a strong impression…
- You’ll even have top, working copywriters you can call on for help, guidance, and direction on any live writing assignment you land.
Plus there’s Copywriting Academy — our all-new comprehensive “learn-at-your-own-pace” training in the fundamentals of persuasive writing and direct-response copywriting…
Where you not only gain the deepest understanding of how to write at a professional level — but actually walk away with a professional, industry-recognized certification as a direct-response copywriter!
This is something marketers and companies who hire copywriters have long been asking for: a way for them to know that you have the skills they need.
And only under the terms of this Circle of Success offer can you get this $5,900 training absolutely free.
I’ll tell you more about Academy a little farther on…
But just know that in addition to A-level training — Circle of Success is like having an entire professional support team by your side 24/7 at EVERY stage — from the time you start learning… to when you’re ready to start building your business… to well into your career.
Start Earning While You Learn
And because of the SPEED with which you’ll be mastering marketable skills… many Circle of Success members start generating income as writers while they’re learning!
Like what happened for new Circle members Rebekah Mays, Mike Minicucci, Zoe Blarowski, Shirley Ann Chua, Brad Dunsé, and others who told us they landed assignments with fees ranging from $2,000 to $10,000…
Or Derek Coleman, who had been a Circle of Success member for only a few months when he sent us this note:
“Just landed a $5K monthly copywriting retainer (plus royalties) this morning… AND a $2K email campaign last night… ALSO, I just raised my rates.”
And then there’s Circle of Success member writer Raechel — who’s altogether new to copywriting and wrote to tell us she landed FIVE paid writing assignments with a health company she approached — including two case studies and a white paper.
Again, even though Raechel had never written a case study, white paper, or anything else to do with copywriting — all she had to do was tap into the vast library Circle of Success members have access to and she had everything she needed!
There are so many success stories from the Circle of Success community.
But nothing better embodies the life-altering potential of Circle of Success better than the meteoric rise of Jon Stoltzfus.
One Man’s Incredible Transformation
from Rocket Scientist to A-Level Copywriter
At first glance, Jon would seem as far removed from copywriting as anyone could be.
He’s an aerospace engineer by profession.
But he was tired of the daily structure, the long hours, and worrying if there would be layoffs at the end of every contract.
He’d always enjoyed writing… and found out about copywriting through AWAI.
He was intrigued by the fantastic pay copywriters make… all the freedom they have…
And the fact that you can write about so many things… from anywhere in the world, on your own terms and schedule.
So, he joined AWAI and, like you, set out to learn the secrets of persuasive writing.
But Jon’s success as an engineer told him that to be ultra-successful at writing, he would have to immerse himself in his new craft…
He wanted to know the advanced secrets… learn more about the Big Ideas that drive successful sales letters… write meaningful copy…
And get professional feedback on his work.
He wanted to know that if he ever had any questions about writing or any other aspect of the business, there was someone he could call or email for the answer.
He wanted to get to know industry influencers…
Find out which companies were looking for new copywriters.
And more importantly…
He needed to make certain they got to know him.
In short — he was looking for a “partnership” in learning… someone who could teach him, guide him, and champion his success.
So, Jon did what many of our most successful members do.
He joined Circle of Success , and immediately gained access to EVERYTHING he would ever need to become a professional copywriter.
With a simple click of a mouse, he had over 120 learning resources at his fingertips…
Every AWAI self-paced training program, book, guide, course, and template… over $62,000 worth (and growing).
He could come to AWAI Bootcamps at no charge and enjoy special access… just as YOU can come for free as a VIP guest to next year’s LIVE and IN-PERSON Bootcamp!
But that was just the beginning for Jon — and for everyone who steps up to this, the industry’s highest level of learning.
Becoming a Circle member is like being “drafted” into a professional sports organization…
And now there’s an entire team of managers, mentors, and high-level executives focused on your development and your success.
You have the full weight of AWAI behind you…
Starting with Rebecca… me… AWAI copy chief Sandy Franks… our learning chief, Pam Foster… co-founder and A-level copywriter Paul Hollingshead… your team of mentors, coaches, and the many, many expert marketers and writers we’re in touch with every day — all standing by to help you!
And as Jon discovered, the benefits begin the moment you join.
We meet with every new Circle of Success member… get to know your strengths, goals, and objectives.
We help you select a writing niche if you haven’t already…
Then tailor a learning path specific to the specialty you’ve chosen.
But we don’t stop there.
You’ll have access to mentors who can guide you step-by-step whenever you wish — so you always have someone to answer any questions you may have.
You’ll have exclusive opportunities to work on live assignments for real clients and real products.
You’ll get written feedback on your writing from top professional copywriters.
“Upper Echelon” of the Copywriting World
All at once, you’re in the “upper echelon” of the copywriting world.
You’re meeting and mingling with A-level copywriters.
You’re learning high-level secrets from legends like Mark Ford, Bob Bly, Dan Kennedy, Brian Kurtz, John Carlton, Jay Abraham, Bill Bonner…
You have a chance to connect with the superstars of the day like Mike Palmer, Carline Anglade-Cole, Aaron DeHoog, Ryan Deiss, Brian Clark, Ben Settle, Marcella Allison, and many others.
You meet marketers, publishers, and copy chiefs from some of the biggest firms in the United States.
You’re on a first-name basis with everyone here at AWAI — and many of our partners who have deep ties to all niches of the direct-response world.
But here’s what has really made a difference in Jon’s success and the success of so many COS members…
He used AWAI and the access his Circle membership gave him as a conduit to the top people in the direct-response industry.
We introduced him to the people in his niche he wanted to meet — and who wanted to meet him.
When he wrote copy for them, we helped him fine-tune his ideas and polish his final drafts…
Then we made certain that the people whom Jon wanted to see his writing — saw his writing.
That’s when everything changed.
Very quickly, top marketers were in a bidding war for his talents.
Today, Jon is one of “us”…
An A-level copywriter with million-dollar-plus controls under his belt who now hires and trains new writers.
A player in the booming direct-response industry… who’s now earning more than his aerospace engineer salary.
And perhaps more importantly, he’s happier than he’s been in a long time.
Jon’s story is a perfect illustration of why joining Circle of Success is a life-altering move for so many people.
So too is the speedy success Elizabeth, Steve, Dave, Julie, Liz, Derek, and the many other real-life Circle members experienced when they made the decision to “step up” to this elite level.
Which is why I’m so excited to be able to extend this very special “last-chance” invitation to you today…
So you can start your three-step onboarding…
As well as start taking advantage of the many, many benefits of Circle of Success membership…
Including full access to our entire library of skill- and business-building resources… one-on-one mentoring… coaching and collaboration… our all-new Copywriting Academy… and more.
It’ll be a busy and productive time…
But before we get to all that…
You’ve met some members, and I’ve given you a “big picture” view of what Circle of Success can do for you as a writer…
But how does it work?
What happens — and what do you get — when you join?
Allow me to give you more of a feel for what you can expect when you step up to this, the industry’s ultimate level of learning.
Just Some of Your Circle of Success Benefits Explained:
As I take you through, please remember — given that we tailor every Circle of Success learning experience to match your interests and income expectations — everyone’s journey is different.
But it all starts with one of the most appreciated aspects of Circle of Success membership:
Free Lifetime Access to AWAI’s Extensive
(and Growing) Resource Library
In the 27 years AWAI has been helping aspiring writers, we’ve amassed the largest and most comprehensive learning library for copywriters on planet Earth.
Over 120 self-paced training programs, interactive courses, business-building guides, templates, books, and more…
All of which, if you were to buy them separately through our website, would cost you over $62,000.
As a Circle of Success member — you’re entitled to all of it.
I’m talking about the complete library of AWAI-published writing and career-building products — everything from our advanced Masters Vault… to our niche specialty writing programs… to our getting-clients resources… and everything in between…
You get every self-paced training resource AWAI offers now — and every NEW self-paced program we add in the future…
Including recently added programs on writing blogs, emails, video scripts, UX copywriting, e-newsletters, SEO content, copyediting, course creation, white papers, and ghostwriting, just to name a few.
As a Circle of Success member, you get all of these… plus every new program we add to our self-paced training library… for life!
Members appreciate this “all-access pass” because it’s one more way Circle of Success gives you all the tools you need to be successful.
Circle member Julia Borgini says having access to everything “gives her options” when her clients ask for a project type she might not have written yet…
“Having a one-stop shop for all this wonderful information… removes any of the stress I might have when a client asks me for something I haven’t written before. It gives me the confidence to suggest new projects to them… and lets me build up my skill set at my own pace. ”
Circle member Christina Gillick told us…
“This single perk gave me immediate confidence to take on any project. I knew, no matter what type of copy a client requested, I could instantly access the program, learn what I needed to know, and deliver impressive results every time.”
Now…
There are far, far too many programs to describe for you in this invitation. But if you’d like to see a partial listing of all the self-paced and business-building resources you’ll be entitled to, click here and a separate window will pop up.
Of course, access to our entire self-paced training library — as amazing as that is and as much as members love it — is just one small benefit of Circle of Success membership…
What really makes Circle of Success so transformative is all the one-on-one guidance, personalized learning, collaboration, and real-world writing you’ll do.
Here are just some of the major “personalized” experiences you’ll enjoy as a Circle member.
It begins with career guidance…
We’ll Help You Set Achievable Goals, Customize a Curriculum, and Give You a Proven Roadmap to Follow
Your Career Action Plan
As you know, the opportunities for copywriters are endless.
With so many industries, niches, specialties, and choices — it’s important that you have a direction for your writing career and a plan specific to YOU.
That’s why within days of joining Circle of Success , we’ll meet — by either phone or Zoom.
We’ll talk to you one-on-one about your interests, your experiences, your income objectives, the kind of writer’s life you imagine for yourself. Then we’ll guide you to the best options for you and your writing career.
And if you have a niche or a specialty in mind, that’s great too! We’ll talk about specific industries and clients you can target… and get you trained in the writing projects they’re likely to need.
But we don’t stop there…
Personalized Learning Curriculum
No teaching organization anywhere has more programs on copywriting than AWAI. Trying to learn everything can be overwhelming.
That’s why, once we’ve created your Career Action Plan, we’ll zero in on the ONE skill you can learn quickly, so you can be up and running as a paid writer fast.
From there, we’ll handpick from the menu of programs and live learning experiences so you can grow your skills, expand your knowledge, and be even more valuable to your clients.
A Roadmap to Follow
You wouldn’t begin a degree program taking Comp 301 before you’ve completed Comp 101 and 201.
Same applies to copywriting. Efficient and effective learning is all about “skills progression” — mastering one writing technique before moving to the next.
That’s why every Circle of Success member gets a personalized roadmap… a progressive learning path that will get you to your goal as quickly and efficiently as possible.
With a path in place, our efforts turn to teaching and training, starting with…
— NEW —
COPYWRITING
ACADEMY
I mentioned Academy earlier…
Simply put, it’s the most comprehensive “soup to nuts” training in becoming a professional, A-level persuasive direct-response copywriter in our industry.
And it comes with an added (and incredibly valuable) perk:
A professional, industry-recognized certification in direct-response copywriting:
Because it’s impossible to get a degree in direct-response copywriting from colleges or universities — this is something businesses have long wanted…
A way to know with absolute certainty that the writer they’re considering has done the work… done the writing… and knows their stuff!
And because we’re the world’s oldest and most respected training school for copywriters, they turned to us…
And we created Academy.
As an Academy student, you gain a deep, unshakable foundation in the skill of copywriting and the art of persuasive writing…
You’re tested at every stage so the major copywriting concepts crucial to your success are ingrained in you.
You write — a lot.
You get written constructive feedback and direction throughout every level from professional writers… ensuring your final copy is of the highest level possible.
You apply your newly learned skills to the kind of real-world writing projects businesses need…
And in doing so, get to build a varied and professional portfolio of writing under the guiding hands of expert copywriters.
Once you’ve ascended through the seven levels of core learning, there’s a final exam that will test you on everything you’ve learned…
Along with a Capstone writing project where you get to incorporate your fresh knowledge and burgeoning writing skills into a series of writing projects businesses need most.
Successfully complete both — including an 80% score or better on the exam…
And you’re awarded AWAI’s coveted and industry-recognized Direct Response Copywriter Certification…
But it doesn’t stop there…
Copywriter Practicums (The Most Important and Valuable Experience Any New Writer Can Have!)
Upon graduation you’ll be invited to a series of Academy ’s exclusive Copywriter Practicums…
Practicums are “simulated” learning environments where you gain added confidence by getting to see and experience what it’s like to be hired by and “work” for an actual client…
Everything from the first “intake” call with the client… to understanding the scope of the project… to the writing project itself… to submitting your drafts…
You’ll know exactly what clients expect of you and how to exude total professionalism — in a safe “can’t fail” environment.
Better still, immediately after graduation you’ll get to participate in not one but THREE Copywriter Practicums — so you gain experience working with clients offering a variety of products and services.
And because each Practicum comes with its own writing assignment (also with professional feedback and review!), you further bolster your ever-growing portfolio of writing.
There are more benefits Copywriting Academy students and alums enjoy — in addition to all your lifetime benefits as a Circle of Success member…
Including an open invitation to our monthly “deep dive” discussions… as well as lifetime access to live weekly office hours where you’ll have an “open forum” to ask our experts anything about writing, clients, and the business of freelance copywriting.
No question, Academy is a huge and consequential learning experience Circle of Success members get to enjoy…
One we’ll be offering to professionals as executive-level training in 2024 for nearly $6,000.
But through our 27 years of working with writers, we’ve learned that the more access you have to different forms of learning… the better.
Circle of Success has no shortage of opportunity to boost your skills as a writer, including…
Instructor-Led Learning
Since we began introducing writers to copywriting back in 1997, AWAI has led the industry when it comes to revealing the deeper secrets to persuasive writing.
Secrets and techniques like The Rule of One, the Core Concept, the 4-Legged Stool, the Power of Transubstantiation, The Golden Thread, The 4 P’s, The 4 U’s, product transparency, and more. Once you master these elements, you’re unstoppable as a copywriter.
And only Circle of Success members get instructor-led training in all these critical elements.
Feedback and Direction
You can learn skills and write until you’re blue in the face. But you’ll never know if your writing is hitting the mark until an expert tells you it is. Or, if it isn’t — explains clearly where you’re going off track and how to fix it.
Feedback and direction help you grow as a writer. Because Circle of Success is a small group, we’re able to give you this benefit at every stage of the learning process… now and well into your writing career!
Real Clients, Real Writing Assignments
Because we’re the world leaders in copywriter training, many marketers come to us when looking for new writers. And they’re most interested in Circle of Success members, because they know you’re serious and that the education you’re getting is second to none.
Which is why many of the projects you’ll work on as a Circle member are actual projects from real clients — with the hopes that you’ll choose them when you’re ready to turn pro as a writer.
Of course, one of the most important benefits of Circle of Success is having someone you can turn to when you’re stuck or need help on a project.
Here’s What COS Members Are Saying…
Guidance and Support Through Every Phase of Your Skill- and Business-Building Journey — Including Mentors and “Safe” Spaces to Learn and Grow
Ongoing Live Events and Workshops – Exclusive to “Circle” Members
Being a professional means constantly working on your craft…
Mastering new and deeper skills… building your professional network… connecting with peers… brainstorming new ideas… learning how to grow your business… and making sure you have the support you need to succeed.
To help you, we invite leading experts, entrepreneurs, and coaches who share their wisdom and experience with you — top names like Yanik Silver, Laura Belgray, Ilise Benun…
But these Circle-exclusive events aren’t just dry lectures…
Instead, you get to interact with these experts in an intimate setting, practice new skills in real time, and make powerful connections that help propel your dreams forward.
And if for any reason you can’t make these or any meeting or workshop “live,” not to worry…
EVERY Circle of Success live event is recorded in full and available on your Member Page along with any and all supporting material.
In fact, when you join today, you’ll be able to catch up on no fewer than 10 recent meetings covering topics ranging from using the power of AI, with David Deutsch… to unleashing your creativity with renowned writer and entrepreneur Yanik Silver… to what every copywriter needs to know about working with copy chiefs with A-level copywriter and copy chief Angie Colee… and more.
So much GREAT information through these “deep dives” into topics you can’t learn about anywhere else…
But live workshops are just one of many, many ongoing benefits of Circle of Success…
There’s also…
Quarterly “Get Clients” Power Summits
As much as you love writing, writing isn’t a “hobby” for you…
You’re here to make money.
And that’s where our “Get Clients” Power Summits alone are worth the price of Circle membership!
These fast-paced, online, interactive training events are hyper-focused on teaching you a WRITING SKILL YOU CAN USE in a matter of days — not weeks or months.
A copy project that virtually all companies need… and can be applied to ANY niche of the digital marketing world.
The premise is very simple:
First, we teach you to write a given project type…
Next, we introduce you to, and show you how to land, clients who are looking for the writing skill we just taught you!
So that in just a day or two — you have a skill and a potential client to write for!
And here’s the thing…
Not only do “Get Clients” Power Summits see members land clients and paid writing assignments in record time…
But clients love them because it’s a chance to meet and work with desperately needed new writers.
Like The Unstoppable CEO’s Steven Gordon told us…
“We hired three Circle members at one COS summit. What I love about working with AWAI-trained writers is that they get up to speed fast, write clearly, and can deliver even complex copywriting projects.
“We'll be hiring three more this year.”
Our next “Get Clients” Power Summit is happening very soon… March 26… where we’ll be joined by top writers showing you how to make great money — and find purpose — in the underserved nonprofit copywriting space.
And just like all live events, every minute of every Power Summit is recorded in full, so you can catch up anytime… PLUS take in extremely valuable summits that have already taken place…
Including summits on blogging… on B2B copywriting, featuring master B2B copywriting expert Steve Slaunwhite… an extremely popular recent summit on offering your copywriting services to local businesses who need your help… and our most recent, which was all about the massive demand (and opportunity) from professional organizations for customer newsletters!
So regular live events and quarterly “Get Clients” Power Summits — two more HUGE benefits of Circle of Success membership.
And it doesn’t stop there…
“Anytime” Copy Reviews
From our exclusive “peer review” process… to being able to request niche-specific professional copywriters to review your copy… nobody has more free access to personalized copy reviews than Circle of Success members.
Whether you’re working on a blog post, email, e-newsletter, sales letter, web copy, or anything else — either for a client or your own self-promotion effort… AWAI’s copy experts are standing by to help you… whenever you need it.
Project Collaboration
Got a project you really need to “get right”?
Imagine… working with copywriter and AWAI co-founder Paul Hollingshead on developing your project’s Big Idea. Or bringing your letter’s headline and lead into focus with Sandy Franks — AWAI’s copy chief — who spent nearly 30 years working with top writers at Agora, the biggest direct mailer in the world.
Whether it’s a spec assignment that could lead to more assignments or your first paid job… your Circle -exclusive project collaboration benefit can be a lifesaver.
And only Circle members get it.
Personal Mentors
Having worked with thousands of writers over the years, nobody understands better than we do the challenges that come with learning and writing.
And although Circle of Success is about community…
And our exclusive live events and “Get Clients” Power Summits will keep you connected to fellow writers, top experts, and all the resources and knowledge you’ll need to keep growing and building your skills…
Sometimes, you simply need somebody to talk to one-on-one… an expert who was once in your shoes and understands the journey you’re on.
That’s why we’ve made it our focus to build the biggest team of mentors and coaches — real, active, and working copywriters who write and deal with clients every day…
Writers across all kinds of specialties and niches…
Writers who aren’t long removed from where you are now…
And are willing to step in and help you anytime you need guidance, direction, a “gut check” on something you’ve written, or just a simple question answered…
Without a doubt, your Circle of Success will be your lifeline — so much so, in fact, that many AWAI members form powerful bonds and friendships with their mentors that have lasted years.
With all this…
Mentors to guide you…
Coaches to help you with your copy…
Our all-new Academy training…
Lifetime access to all Circle exclusive live events and workshops…
Power Summits…
One-on-one mentoring…
Unlimited copy reviews…
Collaboration opportunities with A-level writers…
And, of course, access to over $62,000 worth of skill- and business-building resources…
I can only assume you’re beginning to sense what a life-altering experience Circle of Success can be for any aspiring writer.
But we’re not finished with all the ways we can help you grow and succeed as a writer…
We’ll Make Certain You Have the Knowledge, Skills, Tools, and Confidence to Succeed When Clients Call
You will reach a point — probably much sooner than you think — when it’s time to go into the market and start working with real clients.
This is where Circle of Success membership is worth its weight in gold. Because as “one of us,” you can always reach out to us when you need help.
Market Yourself Like a Pro
Two things you’ll need as a working copywriter: a rock-solid LinkedIn profile and your own website.
We help you build both: a professional website that establishes you as an expert in your niche — and a LinkedIn strategy that not only blows other freelancer profiles out of the water — but can result in more client referrals than you’ll know what to do with!
A Portfolio You’ll Be
Proud to Show
You’ll be writing a ton of copy as a Circle member as you master all the key copy elements.
We’ll show you how to polish those pieces of copy and use them as samples on your website or in a portfolio you can send to prospective clients. That way when someone asks, “What have you written?” you’ll have actual copy you’ll be proud to show them.
Your Own “Client Funnel”
One of the best ways to ensure a never-ending flow of new client leads is to build your very own “client funnel.”
Your client funnel is all about establishing yourself as an expert in your niche. You’ll write valuable content… which will lead to a landing page… with a lead generator… and an effective email sequence that prospective clients will love getting.
Sound complicated? It’s not. And besides, we’ll help you build it.
Client “Coaching” and Acquisition
Another powerful benefit your mentors will bring…
New writers dread the day they have to talk to a real client for the first time. With Circle of Success exclusive Client Call Coaching, we’ll help you through it. When you’re ready, just call your mentor to set it up.
We’ll get on the phone or Zoom… talk about the project… what your client expects from you… the questions they’re likely to ask… pricing… and put together a strategy that makes sure your first client interaction goes off without a hitch.
With your first client and new career under way, we’ll continue to be a resource for you, keep you connected, help you grow your business, help you attract bigger and better clients, and make sure you have the up-to-the-minute skills companies need.
Lifelong Partnership of Learning, Building, Growth, and Professional Enrichment
Free Virtual and In-Person Copywriting and Client-Focused Bootcamps!
AWAI’s industry-famous Copywriting Success & Getting Clients Bootcamp is the “event of the year” for copywriters.
The experts you learn from, the knowledge you gain, and the contacts you meet — even in a virtual environment — can and will have a profound impact on your writing career.
Bootcamp is all about improving your writing… deepening your understanding of the latest marketing principles working in direct response…
And clients — finding them, landing them, meeting them… even getting a chance to write copy for them!
You’ll be “in the room” for dozens of on-point, highly relevant expert presentations and panel events using a dynamic online platform that lets you interact with presenters in real time, “meet up” in private themed rooms, connect with your fellow writers, access training materials and presenter notes in real time, and more.
Now, in case you haven’t heard the news… 😊
After three years of “virtual-only” Bootcamps because of the pandemic — Bootcamp is LIVE and IN PERSON once again!
That means once a year, you’ll be able to meet fellow members and experts face-to-face… catch up over a drink at the bar… sit down with Rebecca, Paul, Sandy, Pam, me, or any of our many experts to talk about your writing career and your next best steps…
Maybe even take a day or two on either side of the event to enjoy the amazing Florida sunshine and beach!
And although members loved our virtual events…
Nothing beats feeling the “buzz” in the room as the industry’s top experts take the stage to share their insights and the latest strategies and techniques working in the market today!
I could go on and on about the energy and excitement surrounding Bootcamp. But nobody says it better than members who have been there.
And of course, as a Circle of Success member, you get to attend two (2) of these “VIP” Circle of Success Bootcamp experiences… at zero charge! (Plus half off the LOWEST price for all future live events.)
But if you can’t or prefer not to attend in person — Circle of Success members have unlimited “virtual” access to all Bootcamp events and presentations… free for life!
No question, Bootcamps are a huge part of the Circle experience… and a place where countless careers have taken flight.
But there’s more…
WritersWanted
AWAI’s Curated Interactive Job Board
This game changer is a testament to the massive demand for copywriters today…
WritersWanted is AWAI’s exclusive jobs portal, with thousands of hand-curated writing jobs from hundreds of industries…
With new ones being added every day!
WritersWanted lets you set up your own account where you can create and post your resume, along with writing samples and AWAI certification details, so companies can find you…
Or simply search the thousands of jobs, with the ability to filter your search to freelance, in-house, full-time, part-time… even by project type — content, email, sales letters, and more.
You can even set alerts so that a direct email is sent to you when a new specific job type is posted on the site.
And — if you find a writing job you’re interested in — simply click the link and contact them directly, attaching a cover letter, your resume, and any samples you want to send!
Again, access to WritersWanted will cost other members hundreds of dollars per year…
But Circle of Success members get FREE access to it for life!
Circle of Success Community
It was Ernest Hemingway who said, “Writing, at its best, is a lonely life.” With all due respect to one of our favorite writers, not so when you’re a Circle of Success member!
With all your “connection” options, whether through Bootcamp, your mentors, or all the collaboration opportunities…
You get the best of both worlds — total freedom to make a great living from anywhere in the world AND full access to a community of writers, experts, clients, and peers who span the globe… including everyone here at AWAI: Rebecca, Paul, Sandy, Pam, me, and our entire team.
As a Circle member — you’ll never be on your own!
Circle of Success Membership
Is Your “Statement” to an Industry in Need of Writers!
Guidance, training, support, coaching, inspiration, empowerment — you get it all with Circle of Success.
And there are many more benefits I haven’t covered… many more benefits we’re adding all the time.
It’s why Circle of Success members are the writers the industry looks to FIRST when they come to us looking for new writers.
Companies know the high level of training you get… and the support that’s there when you need it.
They’ve seen the success other Circle members have had.
And just as important…
They know you’re serious.
They’re aware of the investment you’ve made in yourself — both in effort and in money.
By joining Circle of Success , you’ve raised your hand… and sent a clear signal to the entire industry that…
You Want This!
It’s All Waiting for You Now!
As you can see — there’s no experience anywhere quite like Circle of Success.
Some have compared it to a “university” for copywriters…
A “PhD” in the art of persuasion.
We think it’s much more than that…
Most universities don’t give you a skill that can start making you money immediately — while you learn…
Universities don’t provide you with lifetime mentors you can contact when you need assistance throughout your writing career.
Universities don’t give you all the time you need to be successful.
Universities don’t help you land clients… and champion your success long after you’ve “graduated.”
And universities don’t continue to be a professional resource for you…
Give you lifetime access to all their resources…
Invite you to endless working summits that help you grow your business… expand your knowledge…
And keep you up to date on the latest developments in your field.
Circle of Success gives you all of it — and more.
That’s why I’m so excited to invite you into our small, very special group today.
If you love to write…
If you’re motivated to succeed…
If you commit to putting the experts and the resources to work for you as a Circle of Success member…
If you take full advantage of AWAI’s access to the writers, influencers, and companies that can advance your career…
If you let your mentors guide and motivate you…
Circle of Success will ensure that you achieve your goals as a writer.
We’ve had far too many successful members benefit from Circle of Success to believe otherwise.
Like Jon, who we mentioned is now earning well into six figures as an A-level copywriter and copy chief…
Like Mindy McHorse, who was able to escape a job she hated and now earns six figures writing fun copy while her kids are at school…
Like Rachael Gray, who discovered AWAI while still in college… took full advantage of her Circle of Success benefits, and started making five figures right away. Over the span of her career to date, she’s earned close to a million dollars… including taking a year off to travel!
Like Cindy Cyr, who earns six figures writing “on the road”… while she travels with her teenage son Dalton and helps out with his music career…
Like Steve Maurer, the electrician at a food processing plant who went from making $25 an hour fixing machines… to $200 an hour writing about them for the B2B industry…
Like Dave Sharpe, the web specialist I told you about earlier who landed a whale of a new corporate client… on top of the $25,000 to $30,000 per month he currently bills for his web-writing work…
And the hundreds of other AWAI members who have stepped up to Circle of Success and told us how their careers have soared as a result.
I love this note Circle member Sharlet Brennan sent Rebecca Matter about how her membership helped her become a successful business-to-business (B2B) writer:
“I’ve grown my business so far with one strategy: Do what AWAI tells me to do! During my first year as a COS member, I studied formulas and tips from the Masters every night. The next day, I applied what I learned to my client work.
“My client content writing ranked at the top of industry websites… I say this not to brag — but it shows beautifully that AWAI delivers… even for new writers!”
And listen to this from Circle of Success member Christian Nix, who landed a writing job with Legacy Research, an Agora company AWAI co-founder Mark Ford helped build:
“The folks at AWAI do a great job. Sandy, Rebecca, and ALL the people I have dealt with over there are genuinely supportive and — as was true in my case — will reach out to make it happen if they believe you have ability and drive.
“ [Circle of Success] really is the best resource and support center you can have if you want to get going into copywriting for a living.”
As these writers and countless others will attest, you’ll be amazed at how quickly things move once you come on board…
Your Ascension Begins Immediately!
As a new Circle of Success member, you’ll be moving forward every day.
In no time, you’ll have your Career Action Plan call with one of our guidance experts. They’ll help you put a plan in place and give you a learning path to follow.
Every day, you’ll be motivated to take one small step forward — by us, by your mentor, by your peers, by marketers waiting to look at your work, by the coaches you’ll work with.
But your one-on-one experiences don’t end after onboarding.
You’ll have your mentors…
You’ll have your support system — your very own “Rolodex” of people you can call when you need help.
If you like, you can start right way on Academy , where you’ll gain that all-important persuasive writing foundation.
You’ll write.
You’ll get feedback.
You’ll learn how to land that all-important first client in your chosen niche.
And when you need help with your project — simply ask your mentor to hook you up with a writing professional you can collaborate with.
It’s the very best way to learn.
Day by day, week by week, month by month… your knowledge and confidence will grow.
You will no longer struggle with the letter-writing process.
The words and powerful ideas will simply come to you…
You’ll know instinctively how to grab your reader’s attention… how to write in a conversational yet convincing tone…
You’ll know how to gain your reader’s trust… how to build excitement and acceptance with every paragraph… and, most importantly, have your prospect wanting to buy what you’re selling long before the letter ends.
And, while you’re perfecting the writing process, you’ll be learning the “business” side of things…
Where the opportunities are…
Who the biggest marketers are…
What they expect of you… and how to work with them in the most professional manner.
Through it all, you’ll be building up a contact list of friends, writers, marketers, and other business associates who can have a profound impact on your writing career.
You’ll have a level of access to Rebecca, Paul, Sandy, Pam, me, and others here at AWAI that we can’t possibly give to the tens of thousands of regular AWAI members.
You’ll be learning from — and getting to know — some of the biggest names in our industry…
Many are million-dollar copywriters… who routinely write sales letters that generate millions of dollars in sales for multimillion-dollar companies…
And even more importantly…
They’ll get to know you.
Not just as “writers”…
But also as friends, colleagues, and — one day very soon — fellow professionals.
You can search the globe, but you won’t find a program that’s minted more A-level copywriters than Circle of Success.
That’s why we’re looking for a handful of serious people who want to continue this tradition — and are ready to quickly move their writing careers forward.
And given that you’ve taken steps to learn and grow as a copywriter by joining AWAI… you’ve demonstrated to us and the industry that you are serious…
Ours Is a Multi-Trillion-Dollar, Growing Industry 100% Reliant on People Who Can Write!
You see copywriting as the in-demand, financially valuable skill that it truly is…
As a student of our industry, you see that copy is everywhere — websites, blogs, social media, email, search engines, sales promotions…
And you immediately grasp why companies today simply can’t compete in this new era of digital marketing without a never-ending stream of new copy and content!
You hear about AI coming down the pike, but you know what writers and marketers know, as well as the entire industry:
It’s powerful technology that will help you write, research, and generate ideas faster… but it cannot share stories, convey empathy, or know your reader or your client’s product like a skilled copywriter can…
And, like us, you now understand that the copywriters who thrive in this new era of writing will be those who know how to put the “enhanced search” powers of AI to work for them… not the other way around…
As a Circle of Success member, you’ll be at the forefront of it all!
And then there’s the money.
Copywriting (and Circle of Success )
Can Take You ANYWHERE You Want to Go!
There are so many options for writers these days…
Opportunities where skilled writers earn $3,000, $4,000, $5,000 per month retainers per client — just to write content, write emails, or manage a company’s social media platforms.
In the B2B world, writers can make a comfortable six-figure living telling “success” stories and explaining how products work!
We’ve even had Circle members enter the high-paying financial and health publishing fields… and earn more from a single sales letter than most people earn in a year!
Others have gone on to use their copywriting skills and marketing knowledge to launch their own businesses…
From Christina Gillick’s online earring business that lets her and her husband enjoy the leisurely lifestyle they’ve always dreamed about…
To writers like Mike Ward, who used his skills to launch a business with $250 million in annual sales… and recently retired a multimillionaire…
It’s all possible when you can write and are a student of copy!
From that standpoint, Circle of Success — at least in our view and, I’m certain, in the view of many of our most successful members…
Is far more practical and far more valuable than most college and university degrees.
Of course, the good news for you is that Circle of Success won’t cost you the $180,000 to $250,000 a four-year degree from a private college will cost you.
Not even the $150,000 you might get away with paying at a state college, either.
You won’t even pay the $62,000 value of the library of skill- and business-building resources you’ll have IMMEDIATE access to…
Let alone the $20,000 worth of private copy consulting, the $20,000 we could charge for just one year of summits and live training events, the $15,000 to $30,000 you could pay for mentoring and career guidance over just a few years of learning…
And those are just some of the benefits of Circle of Success membership you can put a price on…
The value of everything — the learning, the access, the contacts you’ll make, the camaraderie, the ongoing professional support, and the sheer impact this new knowledge can have on your life and your family’s future — is truly immeasurable!
With everything you get now — and every new resource we keep adding to the long list of benefits…
Circle of Success is MUCH bigger than the sum of its many, many parts.
It’s a chance to step into a new (and lucrative) world…
Make connections you can’t possibly make anywhere else…
Learn from A-level writers and professionals — experts who work only with (a) experienced freelancers they hire themselves… or (b) people they know are serious about learning the art of copywriting and would consider hiring once they see promise in their writing…
As a Circle of Success member, you will become part of something very exclusive — a community of smart, eager, and interesting fellow writers…
Where you learn deeper skills far faster than you ever thought possible… and get the chance to succeed faster than you ever thought possible.
And, before you know it, you could even find yourself being courted by an industry known for paying its “go-to” writers obscenely well — just like so many Circle of Success members have.
New Pricing Structure Makes Circle of Success More Accessible Than Ever!
The question now becomes — what do I have to invest to become a Circle of Success member?
With everything you get…I’m sure you’ve assumed the cost to join Circle of Success is not insignificant.
Indeed, up until today, if a non-AWAI member were to call us and ask to join as a lifetime member of Circle of Success — we would need to qualify them and charge $30,000 to join.
Active AWAI members were entitled to a much better deal — $17,500 for lifetime access.
That one-time fee entitled you to the many, many benefits I’ve covered here and more — over $160,000 worth of benefits… for life!
That includes Copywriting Academy — itself a $5,900 benefit…
Everything in our library — now and into the future, another $62,000 value…
Career-long mentoring, coaching, and guidance… whenever you need it… (priceless!)
High-level access to AWAI senior staff and many of our experts… (priceless!)
Free admittance and VIP treatment at many live events, including AWAI Bootcamps… (at least $10,000!)
A lifetime of advanced learning at live workshops, meetings, and client-oriented Power Summits… (priceless!)
And much, much more.
But the good news is you no longer have to pay upward of $17,500 to join Circle of Success…
Instead, we’ve found a way to make it MUCH more accessible and affordable to our best members like you.
Rather than pay the one-time price of $17,500 that lifetime access used to cost…
It’s now just $8,950 — nearly half the price it once was!
How is it possible that we were able to slash the price so much?
Simple…
We’ve made Circle of Success membership much more flexible.
You pay $8,950 to become a member.
That entitles you to two full years of all Circle benefits — library access, career planning, coaching, mentoring, workshops, libe training, power summits, and much, much more…
Plenty of time to get your writing career off the ground and earn a substantial income.
Then, if and only if you’d like to remain a member with full benefits going forward — all we ask is that you begin paying a small $495 annual fee, which for you would begin in 2026, to keep your membership active.
We’re excited about this change.
Members have been asking us to make lifetime access to Circle of Success more affordable for years. But the cost to deliver the benefits — they’ve been going up year after year.
Our new, lower pricing is the ideal solution.
It lets you get “full-on” benefits now when you need them most… without having to spend over $17,000 upfront…
AND it gives you the flexibility to keep your membership active later on, once your career is well underway and you’re looking to grow your business.
But there’s even better news concerning this new, lower pricing…
Get Started Now — for Just $372
Even though $8,950 is a modest investment in any profession or business – especially one that can pay you back hundreds of thousands of dollars over your lifetime…
We understand it’s still a substantial amount for new writers to pay out all at once…
Under our new pricing, you can choose to spread your initial Circle of Success lifetime membership access fee over one year for $745 per month…
Or take two years and pay just $372 per month.
There are no applications to fill out, no credit checks. Your arrangement is directly with AWAI — no “outside” financing groups are involved, and everyone is “approved.”
Remember, too, our only goal here is to put life-changing Circle of Success benefits in front of writers who want them and are ready to use them… so if you ever need to stop your membership or put things on hold, you can do so without any negative repercussions.
Now, before I point you to the registration page, there’s one more way to save.
Want to Pay “In Full”?
Save Even More!
If you do happen to be in a position to pay for your Circle of Success membership in one payment — we’ll give you an even better deal…
Just $7,950 — a full $1,000 off the price.
And again, aside from the $495 fee that you can choose to pay to continue your Circle of Success membership starting in Year 3…
That’s all you’ll ever pay!
Your Time Has Arrived!
Again, I want to thank you for taking the time today to learn more about this life-changing program.
Circle of Success is a program with many moving parts and a whole lot of benefits — built up over the past 27 years of helping writers just like you — and it can take some time (and a lot of words!) to explain them all.
We’re so excited that our team of mentors will be working closely with you — throughout your three-step onboarding…
We can’t wait for you to get started on Academy — and earn that coveted certification in direct-response copywriting!
We’re also excited about our new focus on mentoring, since we know — beyond any doubt — that having someone you can reach out to is crucial when starting out as a writer.
I’m excited that as a Circle of Success member, you get access to more self-paced skill- and business-building programs than we’ve ever offered in our history…
Over $62,000 worth… and counting — not to mention the more than $100,000 we estimate all the personal training, mentoring, and coaching benefits you’ll get throughout your career are worth!!
And even then, I’ve covered only some of the highlights here…
Which means you’re going to be amazed and delighted by the many benefits you’ll discover when you join through this invitation.
Most of all, though, we’re absolutely thrilled that we’ve found a way to put Circle of Success into YOUR hands at a much lower entry price…
Especially considering you’re at such a pivotal juncture in your writing career — a mere few steps from the success you imagine having as a writer…
Circle of Success is that one last “push” you need.
So, it’s time for you to make your move — and put EVERYTHING AWAI has to offer… over 27 years of guiding and working with successful writers… and all those resources — behind you, beginning IMMEDIATELY!
— JOIN NOW —
Remember — that first payment as low as $372 gets you started on your path immediately.
We’ll set up your myAWAI account so you have full access to our entire library of resources…
We’ll give you more details about our next Power Summit happening on March 26…
We’ll also get you into our onboarding that’s just getting started now… and schedule your Career Action Plan call to talk about the many options you’ll have as a writer and help you set up your plan for success…
We’ll tell you more about Academy and how to get started with it — as early as today if you’d like.
And even though it’s still a ways off, we can make a note to “lock in” your spot for Bootcamp next year, so you don’t have to worry about it later.
From there we’ll work on putting together a customized learning path for you.
You’ll meet your mentors…
And in no time you’ll be on a very fast track to mastering your first writing skill and your first paycheck as a writer.
Click here to go to the Circle of Success invitation page…
You’ll see a summary of everything you get… full details of payment plans… and more.
If you prefer, you can call our dedicated Senior Guidance Team members Barb Hume or Eric Schlosser at561-404-7735
They’re available during regular business hours, 9 a.m. to 5 p.m. Eastern Time — happy to answer your questions as well as discuss your copywriting aspirations and the best way to get there — all with no obligation.
This is your moment.
Join Circle of Success under these exciting terms today!
Rebecca, Pam, Paul, and the entire AWAI team and I look forward to celebrating your success in the days ahead!
Katie Yeakle
Executive Director, AWAI
P.S. Sense that Circle of Success could be perfect for you, but need to learn more?
Great!
Again, our dedicated Senior Guidance Team members Barb Hume and Eric Schlosser are standing by to take your call and answer any questions you have.
And please know…
Eric and Barb aren’t “salespeople.” They’ve been working with and guiding AWAI and Circle of Success members for well over 25 years collectively… and their ONLY mission is to help you move forward in your career as a copywriter.
And given your status at AWAI, they’d be more than happy to set aside as much time as you need to discuss where you are, where you want to go, and the best way to get there.
And if Circle of Success makes sense for you and you’re ready to move forward — they can get you set up with full access to everything right away.
Again, the number to call is 561-404-7735.
Want to Try Circle of Success?
Clearly, Circle of Success is for writers who are serious.
However, if you’re unsure and you want to try it first… simply secure your membership by selecting the one- or two-year payment plan.
Start accessing all the amazing resources — including onboarding… summits… live training events… Academy…
Have your Career Action Plan call and talk with your mentors…
Then, if you decide Circle of Success is not for you, simply let us know before your next payment is due — we’ll cancel your membership, and you can apply your $745 or $372 paid to any resource AWAI offers now or in the future — programs, live events, certification training… anything!
Also, even after the initial 30-day trial period, you’re never “locked in” or obligated to stay and keep paying. If you want to leave Circle of Success, simply let us know and we’ll stop charging you for membership.