Inside AWAI

  • TOMORROW IS THE VERY LAST DAY TO SAVE $200 ON YOUR BOOTCAMP REGISTRATION! Reserve your spot here … or call Jacqueline or Debbie at 866-879-2924 by the end of the day.

    We will not be extending the early-bird registration deadline again, so make sure you sign up now. And remember, we're happy to work out a payment plan that fits your budget. Just call us to discuss your needs and we'll make it happen.

  • And if you've already made your plans to be at "the copywriting event of the year," a quick question …

    Have you reserved your "sit down" time yet with Paul, Don, Rebecca, me, or one of the other copywriting and marketing pros who will be at Bootcamp?

    Remember … these slots are limited and will be on a first-come, first-served basis.

    If you'd like to sit down with one of us for 10 minutes of uninterrupted time to ask us anything you want about your career, your writing, or this great industry we're all a part of, let Barb know at 866-879-2924.

  • Jay White would like to know, "What's your drink of choice?" Jay's coming to Bootcamp time this year and he wants to buy his Autoresponder Apprentices a drink.

    Says Jay, "I'll be on hand to answer any questions you might have about writing autoresponders. We can talk about openers … stories … transitions … finding clients … whatever you want."

    And Jay is just one of AWAI's top experts who will be around to chat with you about your business. Steve Slaunwhite will be there to talk B2B … you can talk to Nick Usborne about your online copywriting … Herschell is the man when it comes to writing catalog copy … oh, and of course, Bob Bly about getting clients!!

    Of course, if getting clients is one of the reasons you're coming to Bootcamp this year, I've got even more exciting news for you …

  • Another industry powerhouse is coming to Job Fair … International Living! Jen Stevens, one of our most popular presenters and the Copy Chief at IL, will be doing "double duty" during her 3 days with us. She'll be sharing her copywriting expertise with our attendees PLUS scouting new writing talent for IL.

    "We have a hard time finding copywriters who 'get' what International Living is about, who understand what motivates our readers and then write copy that works to our file," Jen told me recently. "But AWAI-trained copywriters tend to ask the right questions.

    "And the copywriters we've had the most success with over the years – the ones we go back to – are all AWAI-trained. In fact, our most successful promo right now was written by an AWAI-trained copywriter … and we're grateful. So it makes sense for us to be at Bootcamp every year. Our copy needs are growing. So I really am hoping we'll come away with a few new copywriters we can work with. The work is there, no question."

    And speaking of Job Fair …

  • We're very close to announcing all of the marketers and direct-response companies who are coming to this year's Job Fair to find new copywriters. We've given you a few of the big names already, but I can tell you with Rebecca and me going to the DMA conference this year with the sole purpose of recruiting companies, this year may very well be our biggest and best Job Fair ever.

    Registration numbers doubled when we announced the speaker line-up last month. And I assure you, when we announce the Job Fair line-up, Bootcamp will fill up in a day. That's why it's best you get your name in now – and if something comes up where you have to cancel, you can always give up your spot and get a full refund so long as you tell us by October 1, 2010. Details on the refund policy are in this letter.

    And details on our line-up could come very soon!

    But in the meantime …

  • I want to give you a sneak peek at what legendary copywriter and marketer Ted Nicholas will be sharing with you in his presentation "Billion-Dollar Marketing Secrets" …

    If you're not already familiar with renowned copywriter and marketer Ted Nicholas, he exploded onto the scene with his blockbuster advertisement and book on "How To Form Your Own Corporation Without a Lawyer for Under $50" ― without it we may all still be paying lawyers thousands of dollars to start companies!

    And, that was just his beginning. To date, his copywriting has produced over $5.9 billion (yes, with a "b") worth of sales for his companies and his clients' companies, in every industry from candy to incorporation and marketing to natural health.

    During his Thursday session he's going to reveal the secrets behind billion-dollar headlines, reveal the most important marketing advice he's ever given anyone, and will reveal two questions you should ALWAYS ask in your copy (and one frequently asked question you should NEVER ask.)

    I'm personally very excited to hear Ted speak this year. It's his debut appearance at an AWAI Bootcamp, but I've heard from other legends in the business that he's one of the best speakers in the industry.

    And get this …

    He's also going to participate in the COPY REVIEW session on Saturday. Talk about a chance of a lifetime!

  • Yesterday I shared with you the Top 10 Reasons for Coming to Bootcamp. Since then, I've heard from AWAI members that they have other reasons for coming that weren't on the list.

    What about you?

    If I didn't include your reason on the list, I'd love for you to add it. You can access the list here, and then post your own reasons in the comments section.

    Beverly actually has 3 …

  • "I am really ready to make a change in my life. I love to write, am good at it, and feel that with the right training and support and motivation, this is my ticket to "The Writer's Life"!

    "All that being said, what I need most from Bootcamp is 1) the self-confidence to make the leap to full-time writing 2) a surefire method to finding clients and 3) the 'kick-in-the-pants' to just DO it. And from what I've read, Bootcamp is the place to find all three! See you there!"

  • It's the "business card of the 21st Century." I'm talking about your own freelance business website.

    And, whether you're a copywriter, resume writer, grant writer, internet researcher, B2B specialist, or publicist, and especially if you're offering any kind of web writing – you NEED a website to compete in today's marketing world.

    Now … here's good news if you don't have one yet … and even better news if you do.

    During the Freelance Website in Four Days' Express Webinar Series Rebecca and her team of experts will show you, step-by-step, how to build your brand new, professional looking website from start to finish in just four days! No technical expertise required!

    And, if you already have a site, you'll learn how to make it more effective at attracting and landing clients then it is currently.

    Whether you're starting from scratch, or revamping an old website, by the end of this series, you'll have a website that you're proud to send potential clients to.

  • Everyone who signs up for the series gets these valuable free bonuses … the Content Essentials and Website Acceleration Guides … a personal review and critique of your website once it's up … plus a personal invitation to enter …

    • AWAI's "Best New Freelancer Website" Competition, where a panel of website experts will assess your site for design, layout, ease of navigation and content.

      The first prize winner will receive free admission to the 2011 Web Copywriting Intensive this coming March in beautiful San Diego, California, as well as $1,500 in cash to put toward airfare, accommodations, and spending money. (That a $6,500 value!)

      Plus, the next FIVE finishers will receive free copies of the 2011 Web Intensive Homestudy program (including recordings of all the presentations, assignments and all the support material) along with $250 cash you can use to further invest in your business, or simply use to celebrate your success!

      And … and if you're one of the first 100 folks who sign up …

    • Your brand new website will be featured in the AWAI catalog, which will then be distributed at the 2010 Direct Marketing Association (DMA) conference in October, and will be sent to all DMA members!

      That means, not only will your website be "front and center'" for all the marketers who come to AWAI looking for freelancers, but also available to thousands of direct-response professionals throughout the country as well – everyone from publishers to product marketers, B2B companies, desktop publishers and more!

      PLUS, your website will be featured prominently on AWAI's DirectResponseJobs.com website where marketers can find you any time they need to hire a copywriter!

    So once you get your website up and running, you'll have no shortage of opportunities to get the word out that you are indeed "open for business" as a freelancer …

    Get all the details here … including how you can save $100!

  • "Here's why I'm pumped about the website building series," said Sid Smith, one of the experts Rebecca invited to join her: "I've programmed computers since the days of punch cards (I'm that old), and I'd rather spend time picking up my cat's hair balls then fussing with HTML programming code. So, I will freely admit that I'm in love with Wordpress … the free platform you'll be using to create your site.

    "In the past two years, Wordpress has gone from "that blogging stuff" to THE platform of choice for businesses. Why? It's easy as pie for one. But more important, the templates (themes) available today are far, FAR better looking than most 'professionally designed' websites of the past. Today's themes are slick, sophisticated, and highly flexible.

    "You're going to learn how, with less than $100 and a few hours of your time, you can build your own gorgeous, professional website without knowing a lick of programming code. And, I promise no punch holes in cards needed to make it happen."

  • Copywriting tip from Master Copywriter Will Newman:

    Beware the deadly "ly"

    Your AWAI programs talk a lot about writing like you talk. Your prospect responds best when you write this way. With some exceptions, of course.

    A major exception is using adverbs. Your English teachers taught you these words "modify verbs, adjectives, and other adverbs." The easiest way to recognize them is with their "-ly" ending. These are words like "beautifully," "magnificently," and "stupendously."

    We tend to pepper our conversation with adverbs without thinking. It's how we add emphasis. It's natural. However, if you overuse adverbs while writing, your copy can seem hyped up. Insincere. Too pushy.

    And they're often a crutch. We writers use them instead of finding a better, more engaging way of saying what we want. Here's an example:

    "After taking Osteo-Health for just 6 days, you're going to really love it. You'll dance as beautifully and gracefully as you did when you were 25. Your friends will be totally amazed at the new, younger you."

    Okay, this isn't the greatest copy even without the adverbs. But you can see how including them can act as a barrier between you and your reader. It's just too much. You come across as trying too hard.

    A little editing of this copy (with a few other adjustments):

    "After taking Osteo-Health for just 6 days, you're going to love the new, younger you. And so will your friends. Did you used to love to dance but had to give it up because of sore, achy joints? No more. You'll be back on the dance floor wowing them like you did when you were 25 … and enjoying every minute."

    By getting rid of the adverbs, I forced myself to write copy that is more active and engaging. I couldn't rely on the "-ly" crutch to tell the prospect what I wanted her to hear.

    Don't get rid of all the adverbs in your copy. A few will add spice and verve. Too many though, and you'll start to sound like a late-night, infomercial pitchman.

  • And one more tip from Will … Here's a warning about getting rid of adverbs – or doing any of this kind of editing: Don't deliberately try to stop using adverbs while you write. Write like you always do.

    Once you have the first or second draft done, go back and look for adverbs. Force yourself to rewrite your sentences to get rid of half of them. Then, maybe shoot for removing a few more.

    Doing it this way, you won't change your natural writer's voice. And you won't slow down your writing. Over several weeks or months of using this strategy, you'll find you've started reducing your natural reliance on these crutches.

  • Sharing victories … Roy Furr shared some good news this week …

    A client wrote him saying: "Hi Roy, Congratulations! Your $2,000 check is on the way. Your sales letter hit our response target, so you've earned your bonus!"

    "And," Roy told me, "that's on top of another email I got from a longtime client letting me know they were sending me an extra $500 bonus for work I'd done on a project for them – above and beyond my fees and royalty checks.

    "Add those bonuses to the fees and royalties I'm earning in September, and it looks like I may have my first $10,000 month – still working part-time and enjoying afternoons with my son Dominic!"

    I love hearing updates like these from our members …

    You see, this time last year, Roy had a full-time job. But that all changed when he came to Bootcamp, and opened his eyes to what could be his new life. If you haven't read his story, you can check it out here.

    It's so inspiring.

    As is this other piece of good news from AWAI Member John Torre …

  • He "recently found what is quickly turning out to be a 'golden client' on DirectResponseJobs.com! Says John …

    "The key to success on DirectResponseJobs.com is being persistent. Don't let rejection or non-replies deter you from reaching out to the next potential job! It was through my perseverance that I recently found what is quickly turning out to be a 'golden client.'

    "I started out writing copy for a simple landing page, then they contacted me about doing copy for a brochure. Now I'm putting together a 7-part auto responder series (thank God for Jay White!), supporting copy for 7 video pages, and copy for various sales and order pages. They told me last week that I've 'captured the essence of their products' quicker than any other copywriter they've used in the past, and that made me feel great."

    "Remember … Every 'no' you get brings you closer to that next 'yes!' And that next 'yes' just might be the home run you were hoping for!"

    Ready to land your own golden client? With all the attention we've been giving DirectResponseJobs.com lately, you've got plenty of clients to choose from …

  • 20 new job postings added to DirectResponseJobs.com this week … including this one:

    Freelance Web Content Copywriter Needed. A Seattle web design/development company seeks a contract freelance writer to produce content for client sites. You'll generate content for web sites, blogs and online marketing portals. Experience writing copy for business marketing is essential and experience with social networking is a plus.

    For more details on this job and many more, click here.

  • "I'm taking Nick Usborne's advice," writes Staci Moore. "As I go through the Accelerated Copywriting program I've decided to start my copywriting career with a money-making website. What better way to know what works and doesn't work when I get to the point where I'm a full-time freelancer?

    "I'm a musician and got into home recording some years ago. I never knew that my knowledge and passion about that subject could propel me to a place where I could make money sharing my knowledge. Thanks for a great program!"

    You can read the article that inspired Stacy here.

  •  Lynn Reed is following Nick's advice too. Her mission? To help you add more spice to your life!

    Visit Lynn Reed's website http://www.spicesimply.com.

    It's dedicated to individuals around the world who enjoy spices and appreciate the unique flavors, health benefits and wide variety of uses.

    For anyone wondering how difficult it is to start a money-making website, Lynn writes, "I think the Money Making Website Program is great because of the many ideas and continued support and sharing through the group-site and ongoing webinars."

    The next series of webinars starts Monday, September 13th. And if you've signed up for Nick's How to Write Money-Making Websites, you automatically get free access to the 7-part series. Learn more.

  • "I bought Jay's Autoresponder Apprentice program based on his reputation," says Bryan Zimmerman. "Anyone who writes emails for guys like Mike Filsame, Alex Mondossian and others on that level has to have something I can learn. What I got was way more than what I expected. I didn't know you could go that deep into what it takes to write a good email!

    "After I switched to Jay's methods, my open percentage went up, my link clicks went up and the main thing, of course … I made more money! Almost 13% more than using my own methods! If you want to learn how to write emails that make you money, then this course is worth every last penny!"

    Do you offer autoresponders as part of your list of services?

    Whether you've considered adding auto-responders to what you offer, or just want to learn more about them, you won't want to miss this special event we're holding with Jay next week …

  • FREE TELECONFERNCE: Discover how Jay White easily makes six figures a year – without writing sales letters … and how you too can quickly stake your claim in this highly lucrative (but virtually untapped) copywriting market!

    In one hour next Tuesday Jay's going to show you …

    • How he landed a HUGE client without ever having written a single word of email or autoresponder copy before
    • His secret 10-step formula for autoresponder copy success
    • How to add up to 50%--or MORE--to your copywriting fees instantly
    • Why marketing guru Jay Abraham called him personally at his home (you gotta hear this)
    • How to craft smokin' hot email and autoresponders that generate tons of cash for your clients … and tons of return business for you
    • A brain-dead simple way to bring a tsunami of potential clients to your doorstep
    • And much, much more!

    Sign up today to access the FREE teleconference!

    And, then if you're a Wealthy Web Writer member, you'll also want to attend Wednesday's training webinar …

  • How to QUICKLY grow your profit potential and improve your reputation through best practices in Social Media: … that's what Mindy Tyson-McHorse will show you how to do next Wednesday (the 15th) during an exclusive Wealthy Web Writer webinar.

    Want more clients? Hoping to build your reputation as an authority? Social media is one of the quickest avenues to achieving both goals. Join Mindy as she walks you through the best practices in social media, gleaned from the most revered social media experts of our day.

    During this event, you'll learn:

    • How to get mountains of FREE publicity and exposure to thousands of potential clients
    • Why Twitter drives traffic to your website
    • How to call attention to your goals using tweets
    • How to get SEO benefits from Facebook
    • Why LinkedIn is the primary watering hole for high-value clients
    • How to enhance your professional reputation through LinkedIn
    • Details on the newest, hottest social media app and why you should jump on it
    • Plus, Mindy will provide a step-by-step guide on how to launch your social media platform quickly and profitably in only two weeks!

    As with all Wealthy Web Writer events that take place each week, this $79 webinar is FREE for Platinum Members. And if you're taking the website webinar series with Rebecca, this session is coming at the perfect time! Get all the details here.

  • A special invitation from SEO expert Heather Lloyd Martin: " If you're near the Seattle area (or just want to visit) there's still time to sign up for her SEO Copywriting For Businesses Hands-On seminar on September 15. This small-group seminar is interactive, hands-on and fun – giving you personalized attention, step-by-step exercises and instant feedback. Plus, everyone who attends receives a free 3-month subscription to the online SEO copywriting training! We've held over the early-bird special price (saving you $200!) so sign up today!

  • Barb Hume wants you to know …

    GROUPSITE has recently added mobile access! Now you can stay in the loop with your AWAI group via your mobile devices. Access your group's activities, discussions, and calendar from your iPhone, Blackeberry, Android or Palm.

    To see Groupsite Mobile Web in actions, visit:
    http://YOURGROUPNAME.groupsite.com
    (substitute YOURGROUPNAME with the sub domain of your Groupsite (moneymakingwebsite, awaicopywriting, awaib2bcopywriters, moneymakingwebsite, usbornegroupcoaching)

  • And … members helping members …

    Eddie Stephens writes, "Loved your Moleskine shout-out in last week's Inside AWAI. I'm on my 5th or 6th one in as many years. Keep telling my wife we have to store them in a safe place once they're full. It's my journal, weekly task manager alongside my Blackberry, idea place, and general mind dump location. A priceless tool for every writer."

    And, Steve Roller has a suggestion for you when you come to Bootcamp: Extend your stay and make it a vacation …

    "If you're haven't booked your flight to Florida yet, consider adding a day or two after Bootcamp is done and making it a mini-vacation. Head to the Keys and check out Hemingway's old haunts, hit the nightlife scene in Miami Beach, or just stay in Delray Beach (there's a ton of things to do – relax with a good book by the pool, hit the beach during the day, or stroll beachside A-1-A and the famed Atlantic Avenue with its boutiques, restaurants, art galleries and antique shops.)

    "Whatever you do, it's a great way to unwind from three power-packed days and 'digest' all the material you just soaked up at Bootcamp." (Steve should know. This will be his third Bootcamp, as you'll hear about below.)

    So, whether you make it a solo vacation or bring a friend or spouse or family member, now is the time to book your tickets.

    Jet Blue is having an INCREDIBLE deal on flights into Fort Lauderdale … some as low as $39 each way!!

    Check it out for yourself.

    And then reserve your spot to attend "the copywriting event of the year" – AWAI's 2011 FastTrack to Copywriting Success Bootcamp and Job Fair

  • David Ogilvy once asked for a copy of this book to be sent to his villa in France … Eugene Schwartz recommended it highly as one of the few resources he listed in his book, Breakthrough Advertising … Jay Abraham said it was what showed him exactly what "salesmanship in print" was all about …

    The Robert Collier Letter Book has been called the best book ever written on sales letters. First published in 1931, it's been in and out of print since then, but hard to find these days.

    Born in 1885, Collier started his career in West Virginia as a mining engineer. He was a prolific reader, and the books in the mining company's office, which included books on advertising, gave him his foundation in copywriting. He went on to work in advertising in New York City, where he wrote a hugely successful ad for the Harvard Classics. Collier became one of "America's original success authors" for his work in self-help, practical psychology, and alternative health.

    Collier said that while products and reasons for buying may vary, human nature remains much the same. To be a successful copywriter, you need a thorough understanding of human reactions. Study your reader first, your product second.

    Collier also said, "Playing it safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward."

    Our job here at AWAI is to keep you moving forward by helping you keep up with the constant changes in marketing and copywriting.

    The best way to do that? Join us for this year's FastTrack to Copywriting Success Bootcamp and Job Fair! And, do it now, while you can still save $200.

  • Steve Roller's glad he did …
    "When I came to Bootcamp in 2008 I hadn't finished the Accelerated program, I didn't have any clients, and I felt trapped in a decent-paying job that wasn't advancing my career. I wanted to be a copywriter, but I had no idea how to go about it.

    Bootcamp gave me everything I needed.

    Tools to find clients who needed my services. Copywriting ideas to bring my skills up to par. And the confidence to go after clients and start making money.

    Less than five months after Bootcamp, I dove head-first into the world of full-time copywriting, and I've never looked back. I didn't catapult to six figures immediately, but after 18 months I'm just about there. More important, I have the freedom from my corporate cubicle that I always dreamed of, and the daily reward of doing something I absolutely love.

    Coming to Bootcamp two years ago was the best career decision I've ever made. I went again last year … and I'll be Delray this November for Bootcamp 2010."

  • Here's what's happening at AWAI the week of Sept 13 – 17, 2010 …

    See you right here next Thursday!

    Topic:

    Money Making Websites – Session 1

    Join Nick Usborne for this 7-part webinar series as he walks you through the process of building your own money-making website.

    Today we'll focus on finding the IDEA for your website.

    Participants: Money Making Website members only
    Date: Monday, Sept. 13, 2010
    Time: 3:00PM (EASTERN TIME)

    Topic:

    Discover How Jay White Easily Makes Six Figures A Year – Without Writing Sales Letters - Teleconference Call

    Jay White shares the secrets to writing AutoResponders and how you can quickly stake your claim in this highly lucrative copywriting market.

    Participants: Hot List Call – open to all.
    Date: Tuesday, Sept. 14, 2010
    Time: 3:00PM, 8:00PM, 10:00PM (EASTERN TIME)

    Topic:

    Circle of Success: Crafting Powerful Leads – Yellow Group

    Join Will Newman for your final master class and Peer Review.

    Participants: COS Yellow Group members only
    Date: Tuesday, Sept. 14, 2010
    Time: 8:00PM (EASTERN TIME)

    Topic:

    Stand Out From the Crowd with Social Media - webinar.

    Mindy Tyson-McHorse shows you how to use social media to build a foundation to promote your business instead of just making chatter.

    Participants: Wealthy Web Writer members only.
    Date: Wednesday, Sept. 15, 2010
    Time: 3:00PM (EASTERN TIME)

    Topic:

    Accelerated Program Live Companion Series – Session 5

    Communicating with Your Prospect .

    Join Katie and Rebecca as they focus on the secret of the 4 U's. The purpose of the lead – the big promise and the big idea – and when to use direct or indirect leads.

    Participants: Companion series members only
    Date: Thursday, Sept. 16, 2010
    Time: 3:00PM (EASTERN TIME)

    Note: Access information about all our events can be found on the AWAI Google Calendar: www.awaionline.com/calendar


As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”

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Join Rebecca Matter and Katie Yeakle for this rare, unique and highly effective live training event that will teach you ALL the skills to write effective direct-response copy for clients in just 10 weeks!