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B2B Writers: 4 Ways to Use ChatGPT as a Tool (Not a Crutch.)

ChatGPT didn’t write this article. That’s important. Because as a B2B writer, you should never surrender control of your work to an AI. That’s akin to a home improvement contractor handing over the renovation plans to a drill, saying, “Take it from here.” AI is a powerful writing tool that can help you in a myriad of ways. But if you treat it like an app to delegate critical tasks to, your work won’t reach the level of excellence that B2B clients expect. So, how do you use ChatGPT as a tool and not a crutch? Here are four practical ways.

Monday Morning Jumpstart: Truth About Most Clients

In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and AWAI Learning Chief, Pam Foster shares one big truth she’s discovered over the years…

AI and Copywriting: Your New Best Friend (or Worst Enemy?)

It’s been over a year since ChatGPT crashed onto the scene and made a huge splash in our industry. Some writers feared it. Others embraced it. Yet others were a bit more “meh” about it all, thinking it’d all go away. So what’s the verdict? AI is here to stay. Rebecca Matter covers some of the most common AI myths and some tips to help you write faster.

Do This One Thing to Start Making Money as a Writer

Michele Peterson shares one thing that you can do today to start making money as a writer.

How a Well-Defined Offer Can Help Writers Succeed

Heather Robson digs into how a well-defined offer can help writers succeed. She defines what she means by a “well-defined offer” as well as some of the most in-demand projects, how to become competent with a skill, and how to land clients.

A Note To My Younger Self: The True Backbone Of Copywriting Success Lies Beyond Knowing The Right Words

Cindy Cyr shares what she wishes she knew when she was younger about copywriting.

These Three Elements Give Stories More Meaning to Your Reader (and gets them to take action)

Sandy Franks breaks down the three elements of a good story, and gives you direction on how to incorporate them in every story you write … Giving your stories more meaning to your reader …And ultimately, getting them to take action.

Use Statistics in Sales Copy But Do it This Way to Add Credibility to Your Message

Sandy digs into how you can use statistics in your sales copy while adding credibility and proof.

The Copywriter’s List of Pet Peeves: What Not To Do

Peeves cause distraction. And as Sandy Franks shows in this article, a distracted reader is not a reader who stays connected … and is certainly not a reader who takes action. She walks through her personal list of "copywriting pet peeves," and shows you how to correct them … so you don't lose the reader.

A Behind-The-Scenes Look into Creating Direct Response Copy (Plus 11 Other Rules for Writing from Legendary Copywriter David Ogilvy)

Sandy Franks shares a lesson for you from one of the greatest copywriters of our time, David Ogilvy.

6 Things I Love about Writing White Papers

Gordon Graham is known as “That White Paper Guy” and he’s been working on white papers for over 20 years! Here are the top six things he loves about writing white papers.

Your Top 5 Questions about White Papers, Answered …

If you're looking to make a great living as a freelance writer … here's a high-demand writing skill you may have missed or even dismissed. It's a project called White Papers … which is a marketing content cornerstone that can bring in tons of sales leads for Business-to-Business (B2B) companies and others. If you like doing clever research — along with the idea of distilling it into smart, fascinating, and persuasive business essays — this project is for you.

Enjoy the Benefits of The Writer's Life with These 7 In-Demand Writing Projects

Money, freedom, control … Those are the big three when it comes to the benefits of the writer's life. But there's also a variety of writing projects to choose from. Here are seven in-demand writing projects to try out this year!

Practice: Why is it so Important?

How important is practice when learning a new writing skill? At AWAI we get a lot of questions and many revolve around if practice is really needed. Here writer Jessica Garza digs into practice and its role in building your dream writer’s life.

Embracing Entitlement and the Arrogance of Belonging

Embracing entitlement can be hard to do as a new writer starting out. Learn how you can start with an easy first step.

Three Projects That Have Clients Clamoring for UX Copywriters

Companies that understand the importance of UX will hire UX professionals because they know that providing a good user experience is key to their success. Here are three easy-to-approach projects that companies turn to UX copywriters for.

Earn Three Times As Much Money Writing Customer Retention Projects … While Helping Clients Grow Their Customer Base and Business

Clients love it when a writer can step in and help them build long term relationships with their customers. And when you do that, you’re able to make a lot of money. Learn three different ways you can get paid with customer retention projects.

Understanding the Five Stages of the Customer Journey and How to Match a Copy Style that Reflects Exactly What Your Prospect is Thinking and Feeling

Learn how to understand the five stages of the customer journey and how to write in a way that matches how your prospect is feeling.

3 Ways to Use AI to Help You Create Your Money-Making Website — Plus a Big, Fat Caveat

Nick Usborne, the expert in Money-Making Websites shows how using AI can help you get started with your own Money-Making Website.

What Is Good Writing? Find Out and You’ll Become a “Really” Good Writer

Ever wonder what is good writing? Who decides what’s good and what isn’t? Learn how to become a better writer with Mark Ford's tips...

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