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Use Statistics in Sales Copy But Do it This Way to Add Credibility to Your Message
March 18, 2024 (05:00:31 am)
Sandy digs into how you can use statistics in your sales copy while adding credibility and proof.
The Copywriter’s List of Pet Peeves: What Not To Do
March 18, 2024 (05:00:08 am)
Peeves cause distraction. And as Sandy Franks shows in this article, a distracted reader is not a reader who stays connected … and is certainly not a reader who takes action. She walks through her personal list of "copywriting pet peeves," and shows you how to correct them … so you don't lose the reader.
January Winner Announced for AWAI's 4 Days to $400 Writing Challenge
March 15, 2024 (12:00:53 pm)
Congratulations to Estella Brown, who wrote the winning blog post in our special program for new freelance writers — AWAI's 4 Days to $400 Writing Challenge. This program is for aspiring professional freelance writers learning the ropes for the first time through AWAI.
CLAAP: 5 Steps to Overcoming Imposter Syndrome
March 15, 2024 (12:00:24 pm)
Feel your writing is not good enough? You need to CLAAP. These five tactics will boost your confidence. Learn how to overcome imposter syndrome and change your mindset.
A Behind-The-Scenes Look into Creating Direct Response Copy (Plus 11 Other Rules for Writing from Legendary Copywriter David Ogilvy)
March 15, 2024 (05:00:21 am)
Sandy Franks shares a lesson for you from one of the greatest copywriters of our time, David Ogilvy.
6 Things I Love about Writing White Papers
March 14, 2024 (05:00:27 am)
Gordon Graham is known as “That White Paper Guy” and he’s been working on white papers for over 20 years! Here are the top six things he loves about writing white papers.
Monday Morning Jumpstart: 1% Rule to Reach Goals
March 11, 2024 (05:03:53 am)
In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and AWAI Chief Success Officer, Ted Capshaw share something you can do instead … that will practically guarantee you REACH your goal.
Your Top 5 Questions about White Papers, Answered …
March 08, 2024 (05:00:50 am)
If you're looking to make a great living as a freelance writer … here's a high-demand writing skill you may have missed or even dismissed. It's a project called White Papers … which is a marketing content cornerstone that can bring in tons of sales leads for Business-to-Business (B2B) companies and others. If you like doing clever research — along with the idea of distilling it into smart, fascinating, and persuasive business essays — this project is for you.
Join AWAI LABS
March 07, 2024 (02:00:57 pm)
AWAI LABS is a hit with our members!! 🎉 If you want to join this group of writers — if you want to become a better writer faster… Then you need to check this out!
Enjoy the Benefits of The Writer's Life with These 7 In-Demand Writing Projects
March 05, 2024 (05:00:21 am)
Money, freedom, control … Those are the big three when it comes to the benefits of the writer's life. But there's also a variety of writing projects to choose from. Here are seven in-demand writing projects to try out this year!
Practice: Why is it so Important?
March 01, 2024 (05:00:58 am)
How important is practice when learning a new writing skill? At AWAI we get a lot of questions and many revolve around if practice is really needed. Here writer Jessica Garza digs into practice and its role in building your dream writer’s life.
Embracing Entitlement and the Arrogance of Belonging
March 01, 2024 (05:00:58 am)
Embracing entitlement can be hard to do as a new writer starting out. Learn how you can start with an easy first step.
Three Projects That Have Clients Clamoring for UX Copywriters
March 01, 2024 (05:00:14 am)
Companies that understand the importance of UX will hire UX professionals because they know that providing a good user experience is key to their success. Here are three easy-to-approach projects that companies turn to UX copywriters for.
Earn Three Times As Much Money Writing Customer Retention Projects … While Helping Clients Grow Their Customer Base and Business
February 27, 2024 (05:00:07 am)
Clients love it when a writer can step in and help them build long term relationships with their customers. And when you do that, you’re able to make a lot of money. Learn three different ways you can get paid with customer retention projects.
Monday Morning Jumpstart: Celebrate
February 26, 2024 (05:17:43 am)
In today’s 🎉 100th Monday Morning Jumpstart episode 🎉, AWAI Director of Training, Jade Trueblood, and AWAI Chief Success Officer, Ted Capshaw talk about why it’s important to slow down to celebrate goals that you reach.
Understanding the Five Stages of the Customer Journey and How to Match a Copy Style that Reflects Exactly What Your Prospect is Thinking and Feeling
February 26, 2024 (05:00:59 am)
Learn how to understand the five stages of the customer journey and how to write in a way that matches how your prospect is feeling.
Living the Writer's Life: Derek Coleman
February 24, 2024 (05:00:19 am)
Derek Coleman felt like his life was wasting away, working for meager pay at a dull job that required a prolonged commute. He made an escape plan and dove in, then found himself in a pickle when it didn’t work out the way he’d hoped. Writing came to the rescue, and brought with it unexpected joys. Enjoy Derek’s copywriting love story and take note of his unique long-term view to pursue joy to the very end.
3 Ways to Use AI to Help You Create Your Money-Making Website — Plus a Big, Fat Caveat
February 22, 2024 (05:00:59 am)
Nick Usborne, the expert in Money-Making Websites shows how using AI can help you get started with your own Money-Making Website.
Advice to My Younger Self: Unlock Your Money Mindset
February 21, 2024 (09:00:50 am)
If Rebekah Mays could have a chat with her 26-year-old self as she was just starting out her copywriting journey. Here's what she'd tell her … and what she'd tell anyone else who might be limiting their own financial potential.
Monday Morning Jumpstart: The Change Curve
February 19, 2024 (05:12:38 am)
In today’s Monday Morning Jumpstart, Ted and Jade walk through it, so you can use the knowledge of what’s happening to blast through any doubts (the ones that stop others in their tracks) and achieve your goals.
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