November 2012

Your Smartest Career Move in B2B Copywriting

Pam Foster explains just a few of the many reasons why combining a B2B focus with a specific niche for your copywriting can mean lots of clients and big bucks.

The "Hidden" Component for Killer Sales Letters

What is the big Idea? And how do you find one? Will Newman is here to help you make your copy better than ever.

Find a Void in the Marketplace and Fill It

Steve Roller knows the initial vastness of the copywriting world can be intimidating. Read on to learn how to quickly narrow it down and make your copywriting journey more manageable.