May 2006

The Secret of “The Golden Thread,” Part 2

Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.

Mastering the Emotional Impact of Fonts

Kammy Thurman shows you how to choose fonts to create the emotional response you desire.

The Secret of “The Golden Thread,” Part 1

“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.