February 2016

Pruning Words for Stronger Copy

Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.

What Do Fountain Pens Have to Do With Copywriting?

Learn what key marketing and business technique took a company from selling their product from their home to a 12,000-square-foot facility and $3.4 million annual revenues.

Bringing Order to Swipe File Chaos

Organizing swipe files can become overwhelming. Here are some tips to managing the files so they don’t get ignored and forgotten.