January 2015

Bob Bly’s 25-50-25 Rule

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

Replace Your Email Client with Gmail

Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up.

The Top 8 Criteria for a High-Quality Backlink

Getting backlinks to your website isn’t enough for effective SEO — they must be good ones. Here are 8 criteria to check when getting backlinks.

The Writing Process, Deconstructed – Part 2

Writing is a five-step process. Learn about the revision, editing, and proofing steps of the writing process and how they can improve your work.