January 2014

How "Structural Priming" Will Make You a Better Copywriter

Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.

Big Ideas for Kicking Off the New Year

Joshua Boswell, Jay White, Heather Lloyd-Martin, Pam Foster, Rebecca Matter, and Ed Gandia each have a special message they’d like to share with you to help you do big things in the New Year.