May 2009

The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”

AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.

Could a Freelance Graphic-Design Career Be Your Ticket to Financial Freedom?

Rebecca Matter explains how learning to design marketing and editorial pieces for the direct-response industry gives you two financially valuable opportunities.