Writers Wanted to Become the Next Generation of “Copy Chiefs”

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Hi, Rebecca Matter here…

Today I want to invite you to a rare and special event. Something we’ve never done before here at AWAI…

All designed to help you achieve the highest levels of success as a writer in our industry.

So if making more money is important to you…

And having a path to generating more (and bigger) royalties from every client you take on sounds interesting…

Read on.

“Show Me the Money!”

There are two main reasons why most people who want to become copywriters pursue it in the first place:

1. The freedom to work when you want and with who you want, while doing something you love — writing.

AND…

2. The money potential.

That second reason is a big one.

Copywriting is one of the few ways you can have freedom, while making a great income.

And many of our members have achieved that.

Like EG Orren, who within 24 months of becoming a copywriter had landed writing contracts worth six figures.

Or Cris Johnson, a performing magician who nearly replaced his $170,000 a year income with copywriting — in less than a year.

I could go on and on…

The point is, copywriting can be a path to making great money and a great living.

But here’s what most copywriters don’t realize…

There’s a Much “BIGGER” Level!

Making $100,000 a year as a copywriter is a fantastic achievement.

One that should be celebrated.

However…

It’s possible to make more.

A heck of a lot more, without a whole bunch of extra work (or extra writing).

I’m talking about $200,000… $300,000… $500,000… even $1 million or more.

How?

By becoming a copy chief.

Higher Fees, More Respect (and Status), and Much Greater Income Potential

Copy chiefs are among the highest-paid copywriters in the direct-response industry.

Their skills are in high demand, and companies are willing to pay top dollar for their expertise.

But what exactly is a copy chief — and what do they do to get paid so much?

For starters, copy chiefs are strategic thinkers and problem solvers.

Their sole mission is to help transform good copy into great copy.

They do this by mentoring and developing the skills of other copywriters, guiding them to write the best copy possible.

As a copy chief, it’s your job to give feedback and constructive criticism on copy someone else wrote.

You do this by spotting areas for improvement… thinking of ways things could be said more clearly or more persuasively… and finding all the roadblocks that could prevent a reader from buying and eliminating them.

You’re also typically involved with the project from start to finish.

This means you also help shape the ideas that drive a promotion… how they’re presented… and more.

All of this results in the copy having an exponentially better chance of generating record-breaking sales and becoming a huge success for the client.

It’s why copy chiefs not only command respect, but are also often at the top of the totem pole when it comes to getting their choice of the best paying projects.

And, it’s also why they get paid better and make a heck of a lot more in royalty income.

How to Get Royalties
On Copy You Never Wrote

One of the perks of being a copywriter is the ability to earn royalties on sales your copy generates.

A quick example:

Let’s say you write a sales letter that goes on to generate $1 million for your client.

Your client agreed to give you a 2% royalty.

That means you get $20,000 in “extra” income.

Money you get on top of the fee you got for writing the sales letter.

Now that’s great.

But WHAT IF…

• You could generate royalties on copy you didn’t have to write?
• And you could have 2, 3, or even 5+ sales letters you didn’t have to write running at the same time, each one earning you a cut of the sales it makes?

Newsflash:

As a copy chief, you can!

So instead of just having one sales letter that made $1 million, handing you a $20,000 royalty…

Imagine…

You could copy chief three different writers on three different sales letters (which is totally doable since you’re not doing any writing yourself).

And let’s say each of those sales letters goes on to make $1 million.

To keep things simple, let’s also say you get a 2% royalty on the sales each of those letters generate (since you helped make the copy really good!)…

That’s $60,000 in royalties…

… for copy you never had to write!

All you had to do was be a copy chief and oversee the writers creating those letters.

And that’s on top of any promotions you write directly for any other clients you might have.

$459,358 in Royalties Collected…
… from a Single Sales Letter
Someone Else Wrote!

One copywriter — Marcella Allison — caught on to this whole copy chief thing early on in her career.

So she made it a point to learn the skills on how to do it by mentoring with a “who’s who” of our industry — legendary copywriters like David Deutsch, the late Clayton Makepeace, Parris Lampropoulos, Mike Ward, Henry Bingaman, Cindy Butehorn, and others.

You could say it paid off for her.

She chiefed one promotion for a writer who paid her $5,000 to do it.

And she also negotiated a small percentage of sales.

That promotion went on to become one of the most successful in the space, ever.

And it made Marcella an average of $76,420 per year in royalties for the SIX YEARS it ran.

When it was all said and done, she’d collected $459,358 in hands-free income that came in year after year — without writing any of the copy herself.

Pretty sweet, right?

And that’s just ONE project she chiefed. With ONE writer.

She has other clients who’ve put her on $5,000 monthly retainers, some even signing her to $10,000 per month — just to chief their writers’ copy.

And yes, these deals included royalties too.

That’s the perk of being a copy chief.

And why it can be so darn lucrative.

So much so that not too long ago, Marcella and I were on a call… and she’d mentioned the copy chiefing she does, along with the success she’s had doing it.

And it hit me…

We NEED to show our members how this is done.

No one is doing that…

Nobody is showing this side of the business and breaking down the steps to get there…

And yet, it’s such a big “next level” for copywriters who want greater success and more income.

Thankfully, Marcella agreed to show a select group of writers everything she knows about the process of copy chiefing…

… including how it’s done, the steps you need to take to properly chief copy, how to get clients and structure deals, and more.

And this is great news for you.

—Your Mentor— “The MOST Copy-Chiefed
Woman in the Business!”

Because if anyone knows what it takes to be a copy chief (and what it’s like to be on the receiving end of a copy chief), it’s Marcella.

She’s often called THE MOST copy-chiefed woman in the business.

That’s because not only did she start her career swapping copy critiques and being mentored by the one of THE top copywriters in the industry — David Deutsch — but she then went on to be mentored by even more legendary copy chiefs, who I mentioned earlier.

Every single one of them taught her how to spot the common mistakes and weaknesses that can keep good copy from working.

And by implementing their suggestions firsthand, she learned how to solve countless problems in her copy BEFORE she ever delivered it to her clients.

Which is how both she and her clients made a LOT more money!

Marcella’s clients have included behemoths like The Motley Fool, Agora, Natural Health Sherpa, Advanced Bionutritionals, Boardroom, and more.

She even won the prestigious title of AWAI’s 2018 Copywriter of The Year!

It’s why folks like Mike Ward — founder of one of the largest Agora divisions at its peak have things like this to say about her:

“Marcella knows how to work on an idea until it's right… she spares no effort in getting to a final that is polished, aggressive, and most importantly — sells a ton.

“But even more… Marcella is one of those unique people folks just love to work with…”

Or world-renowned copywriter David Deutsch, who hires Marcella to chief his own copy, who says:

“Marcella's vast range of experience writing and copy chiefing for many of today's leading direct-response companies has given her a unique ability to improve virtually any piece of copy.

“I've seen her turn bad copy into good copy and good copy into great copy. She has helped me untangle quite a few of my own thorny copy knots.

“Plus, she's a genuine pleasure to work with. If you have a chance for her to go to work on your copy, don't pass it up!”

And now…

… for the first time ever…

Marcella has distilled all her copy chiefing knowledge into a step-by-step process and will share it with a few lucky copywriters.

Introducing…AWAI’s ALL-NEW Copy Chiefing Mastery Mentorship with Marcella Allison

It doesn’t matter if you’re a seasoned copywriter, or just starting out…

This is your chance to leapfrog your way to the top, armed with the knowledge you need to become a highly sought-after copy chief.

Marcella will walk you through every little step you need to know — from what to look for in copy, how to fix it, how to work (kindly) with other writers when you chief their copy, and more.

Even better:

She’ll be showing you real examples of her own copy, so you can see what it looked like BEFORE a copy chief took a look at it…

… and after.

When Marcella has chiefed and mentored writers in the past, this has been a game-changer for them. It sped up the learning curve like nothing else.

But that’s not all…

Marcella has also called in years of favors and asked all the legends she’s worked with to share their thoughts on how to chief copy, make it more compelling, and how to achieve success faster.

Get Access to the
World’s Top Copy Chiefs

Which means that in addition to learning the exact process Marcella has relied on for decades to critique and improve copy, you’ll also hear from top industry experts like…

Plus, an expert panel of today’s top working copy chiefs to show you how you can land better clients and increase your fees… just by improving your copy chief chops.

I don’t know how many strings she had to pull to make this happen…

… but, she made it happen!

It’s a tribute to how highly regarded she is in the industry.

And it’s why this is one training event you do NOT want to miss.

(Plus, I don’t know if Marcella will ever be willing to do this again, or if she’ll ever be able to get this powerful lineup of special guests again!)

Your Copy Chiefing Mastery Mentorship Starts Friday, May 3, 2024

You’ll meet with Marcella for two hours at a time, twice a week for a month.

In that time, you’ll learn the exact methods Marcella uses to deliver winning results for some of the biggest names in direct-response.

Let’s break down your five-week transformation from copywriter to copy chief…

Your Confidence Will
Shoot Through the Roof!

After these five weeks with Marcella and her special guests (a “who’s who” of our industry!)…

… you’ll walk away more confident, skilled, and ready to fill the role of critiquer, copy coach, or copy chief for any writer or company out there.

And even if you’re not yet ready to offer your copy chiefing services to clients, you can use the skills you’ve learned to confidently improve any piece of copy you write.

So you’ll know when your copy is ‘ready for prime time’ and when you need to keep editing and revising it.

Plus, you can form your own ongoing copy critique group so you can swap high-level feedback with your fellow students and you can all raise your rates together!

By the time you finish the Copy Chiefing Mastery Mentorship you will know how to confidently analyze any piece of copy (including your own!), and transform it into a sales powerhouse with surgical precision.

You’ll know how to work with writers of all levels… and gently “nudge” them to produce their best work…

And of course…

You’ll now have a skillset that gives you the chance to command premium fees and royalties for your unique expertise, and attract the kinds of high-paying clients that value it.

This is everything you’ve worked towards throughout this mentorship.

And the skills you’ve honed will only continue to grow and open bigger doors for you.

Your Ticket to the Top?

There really is nothing else like this.

In the past, you had to get yourself hired by a large agency or big direct-response company and start at the bottom and work your way up.

Only after proving yourself, by writing one winner after another, would the topic of having you become a copy chief come up.

It was a long road, but more than worth it.

This is your chance to shortcut all of that…

And instead learn from THE most “copy-chiefed” writer in the world.

The same one who’s coached, trained, and mentored many top copywriters today.

… the same one who’s crafted so many winning promotions…

… worked with EVERY top writer imaginable…

… and perhaps most importantly, knows how to teach all of those lessons in a way anyone can understand and apply immediately.

In short, this is your chance to get in on the “inside,” and see how the best copy chiefs in the industry take any piece of copy from good to great…

… and how they chief each other and create more winners, more often.

Which is why after going through Copy Chiefing Mastery Mentorship, you won’t be just another copywriter anymore.

You’ll be a full-fledged copy chief who knows how to transform mediocre copy into great copy…

You’ll know how to steer a project in the right direction… how to coach and mentor writers…

And you’ll know how to demand higher project fees… greater royalties… and more respect.

So…

If you want to achieve your fullest potential as a copywriter and go as far as you can in our industry, learning how to chief copy isn’t optional — it’s a must.

And this is your one opportunity to learn from the best in the business.

An Important Investment
in Your Expertise

As I mentioned earlier, no one is teaching these skills.

Until now, if you wanted to become a copy chief, you had to have a slew of big wins under your belt or be lucky enough to apprentice with other top copy chiefs.

And those opportunities were few and far between.

There were no shortcuts. No one to hold your hand and show you how it’s done.

With the brand-new Copy Chiefing Mastery Mentorship, you get to jump to the front of the line.

You benefit from Marcella’s years of experience writing controls, chiefing the top copywriters today, and her step-by-step process for doing it.

This is the stuff that works.

This is what companies pay her big money for.

And now, she’s sharing it all with you.

There’s no faster way to get this knowledge. This is it.

And you should know, there’s no other way to get this knowledge from Marcella and her all-star lineup of special guests, who’ll be sharing their techniques and processes for chiefing copy.

Marcella’s clients — like Agora — have paid her up to $10,000 per month (plus royalties) to chief copy and train writers.

That’s six figures a year.

And that’s not even counting the multiple six figures in additional royalties from the promos she chiefed!

This is what some of the sharpest and arguably most successful marketers in our entire industry have paid to get access to Marcella and her chiefing knowledge.

However, Marcella isn’t doing this mentorship for the money. Frankly, she could make a lot more money chiefing projects for her current clients.

The Growing Demand for
Copy Chiefs Like YOU

Marcella wants to empower a new generation of copywriters to become copy chiefs and meet the growing demand for their skills, especially in the age of AI.

Because more and more companies need copy chiefs — writers who know “what’s what” and can dramatically improve their copy — whether that’s generated by humans or AI (so they’ll make more sales).

If you’re currently working with clients, the Copy Chiefing Mastery Mentorship can transform you from a copywriter to a copy chief and consultant. It can raise the value in your client’s eyes and add significant skills to your skill stack.

And if you’re relatively new to copywriting, these skills can accelerate your growth so you can potentially start making more money faster.

These copy chiefing skills are so necessary and so critical right now and yet no one else is teaching them.

This is why Marcella is taking an entire month away from her client work to teach them to YOU.

Now, if you’ve ever met Marcella, then you already know she’s one of the most generous and giving mentors in the business.

Which is why she refused to charge anything like $10,000 for this month-long training. Even though in my experience, it would be more than worth it.

Instead, the full price is only $2,995.

And when you consider that you get to have Marcella personally critique a piece of your (or your client’s) copy…

Plus, you get access to her biggest Swipe File controls, along with the exact behind-the-scenes copy chief comments that transformed a rough draft into a multimillion-dollar winner…

Not to mention intimate interviews with some of the biggest most successful copy chiefs working today…

I think $2,995 to join the first-ever Copy Chiefing Mastery Mentorship is more than fair.

But here’s the thing…

I want to make this course affordable to anyone committed to learning this all-important skill.

Because I think every writer can benefit from this knowledge.

That’s why, when you enroll today, you won’t pay full price.

You can join the brand-new Copy Chiefing Mastery Mentorship for only $1,995.

To make it even more convenient, you can take advantage of our flexible, no-penalty payment plan, which allows you to spread the enrollment fee over five easy payments.

Your Satisfaction Is Guaranteed

This is a powerful investment in your professional development as a copywriter… your future… and your ability to really bring value to the table with all of your clients, and help them get far better results than they could otherwise.

And because it’s a serious commitment — when you enroll, you’ll be covered by AWAI’s ironclad satisfaction guarantee:

If, after attending the first live training session Friday, May 3 at 11 a.m. Eastern Time, you decide copy chiefing isn’t for you for any reason, not a problem.

Just contact our Member Success Team before the start of the second session and they’ll close out your registration and refund every penny you’ve paid.

No questions asked.

But I’m confident that after your first session with Marcella, you’ll be hooked.

After all, copy chiefing is how Marcella skyrocketed to the top in our industry.

It’s how she made $76,420 per year for six years passively as a result of royalties, from just ONE promotion she chiefed.

Now, that said…

I can’t promise you’ll make a total of $459,358 in royalties from one promo like Marcella.

And I can’t promise you’ll have clients that practically throw money at you in the way of retainers and royalty deals, just to get your attention and chief their copy.

However…

What I can promise is you’ll gain the wealth of knowledge Marcella’s accumulated over the years as a copy chief.

You’ll feel more confident and know what’s required to take on high-level copy chiefing projects.

And, you’ll have what you need to go out and position yourself as a sought-after copy chief.

So if you’re ready… and you want to set yourself up to be a part of an elite club of writers…

Take the first step.

And don’t forget — you can reserve your seat with confidence.

You’re backed by AWAI’s no-questions-asked guarantee.

So go for it.

To your success,

Rebecca Matter,
President, AWAI

P.S. FAIR WARNING: I don’t know if Marcella will ever offer this mentorship again (let alone gather up such a powerful roster of A-listers like she has this time around).

So if you even have a small inkling that copy chiefing might be for you…

If the thought of having a skill that could open new doors for you and lead to big and profitable opportunities in the future is tantalizing…

Then don’t wait — click the button below and grab your spot now (enrollment will be closing soon!).

P.P.S. In addition to the “core” copy chief training, you also get:

So what are you waiting for?

Enroll now using the button below: