Why Spending 5 Weeks With This Man Will Forever Alter Your Trajectory As a Copywriter From DAY ONE, he’ll open your eyes to the most important and lucrative skill a copywriter can have…
Hi Reader,
This guy right here:
Is about to change the course of your writing career FOREVER.
I’m not just saying that, either.
I’ve got pages full of raving letters from AWAI members who were fortunate enough to work with him.
Like Carolyn G., who told us:
“Having taken [this man’s training], I now feel much more confident…”
Or Sharlet B., who wrote in to say she landed a dream client thanks to working with this man:
“I recently landed a dream client… [this man] is an outstanding teacher… his templates and best practices have made me a better writer!”
And for writers who have tended to become “perpetual” students, this man helped them move forward.
Like Mike M. He wrote in to say:
“… after having been a perpetual student for several decades, I rate [this man] as one of the best teachers I’ve ever had.”
In just a moment, I’ll introduce him to you… and tell you how he’ll help move your career forward.
First, I want to explain why he’s made such huge waves here at AWAI…
By helping our members improve their writing skills…
Getting over their fears of connecting with clients…
Giving them confidence to charge what they’re worth…
And teaching them a proven system for completing projects like total pros.
And it all comes down to this:
When you meet him, he will open your eyes to the most important and lucrative skill a writer can have in today’s digital world.
It’s a skill that will give you a powerful foundation for launching yourself to expert status, fast.
And give you the ability to create a deeply satisfying and lucrative writing career.
It all starts with this:
A Massive, $407-Billion Niche Every Writer Needs to Understand…
What makes this man such a celebrity amongst our members is simple:
He’s a top expert in what is today one of the most important niches for a writer to understand.
Mainly because most business these days is done online.
Let me explain…
In the early days of the internet, it was easy for a company to get noticed. After all, it was still considered mainly a “fad.”
So, few businesses took the time to build a legitimate web presence.
All you had to do back in those early days was build a nice-looking website, and you’d stand out.
Back then, it was exciting. The possibilities seemed endless on how the internet could be harnessed to help businesses sell more of their products and services and give even better experiences to their customers.
Then came along social media. Back then, they were calling it “Web 2.0.”
This raised the bar — because now anyone could go online and publish their thoughts… their articles… really whatever they wanted.
Companies finally jumped onboard in droves. And pretty soon, it wasn’t as easy to stand out and grab attention online.
Slowly but surely, it became more and more competitive… and expensive… to reach an audience of prospective customers.
Which brings us to where we are today…
Practically every company on earth now has a web presence, be it through a website, social media, or both. All of them are vying for attention… and because of that, web visitors are skeptical more than ever before.
Today it takes a LOT more effort to gain someone’s limited attention. And it’s even HARDER to gain their trust online.
Bottom line:
The web, along with digital marketing, is “all grown up.”
For a company to succeed online these days, they have to be FAR more sophisticated with their strategy and copy than they ever were before.
They can’t rely on old tactics and styles of copy to get attention and gain a new customer’s trust.
Enter:
Content Marketing.
It’s a MASSIVE, $407-billion-a-year market.
And for good reason:
Content Is the Fundamental Building Block of the Internet… It’s Everywhere, and Companies Need a LOT of It.
Just think about it:
If someone is online, and they’re not communicating with someone (through messaging, email, etc.)…
… they’re usually consuming content — watching videos, reading articles, listening to podcasts, and more — all of which require words.
Words you can get paid to write!
Because content is what helps develop a relationship with a prospect and customers.
It’s what helps support a sale, by moving someone through the buyer’s journey.
And it’s what ultimately separates one company from all its competitors.
Because two companies can offer the same product or service…
But, what separates them — at least in the mind of the prospect — is their content.
It’s leveled the playing field.
A big company — say a Fortune 500 — and a small company can go head-to-head, because they both have a website.
They BOTH have an online presence.
It’s not like the customers are going into their stores, really.
So, all a customer has to go off of is what they see online pretty much, right?
And it’s why…
Writers play such a critical role in this relationship.
It’s also why it’s SO important for you to have a solid understanding of how content marketing works to achieve business goals… and how to create the kinds of content needed to make it all possible.
Your Chance to Launch STRAIGHT to Expert Status
I think, if you’re starting out, content marketing is where it’s at.
It’s where you need to focus your efforts.
Learn how to give companies what they want.
They want new content ideas.
They want content that speaks to their audience.
And they want content that moves the sale forward.
Give that to them, and you’ll never want for money again.
Because companies of all shapes and sizes (including AWAI) will pay you top dollar.
I mean — if you search LinkedIn for content-marketing-related jobs right now…
You’ll clearly see there’s a growing tide of content-marketing demand from companies.
Currently, there are 272,836 jobs… and that’s just on LinkedIn!
Given how huge this opportunity is, there’s no telling how much bigger that number will get.
That’s why today — you’ll have a chance to train directly with this man:
He’ll show you step-by-step how to launch straight to expert status, as a Certified Content Specialist.
Meet Your Mentor —
One of the “Godfathers” of Content and Digital Marketing
His name is Russ Henneberry. And he’s one of the most sought-after content and digital marketers today.
In fact…
He literally wrote the book on Digital Marketing…
Russ has worked with giant brands like Salesforce — a $10-billion-a-year company.
And he’s also worked with DigitalMarketer — the premier online community for digital-marketing professionals.
Here’s what Ryan Deiss, its Co-Founder, has to say about Russ:
“Hiring Russ was one of the best decisions I’ve made as a business owner. He played a major role in the growth of DigitalMarketer into the brand it is today.”
Today, Russ runs a high-end digital-marketing consulting company, but he’s also one of our most popular trainers here at AWAI.
I mean, just take a look at the feedback we’ve received from your fellow writers:
“Russ delivers the information in a clear and easy-to-understand format.”
— Jim L.
“… after having been a perpetual student for several decades, I rate Russ one of the best teachers I’ve ever had.”
— Mike M.
“[Russ’s Training] has helped me tremendously.
“[It] has helped me land bigger projects for better fees. My investment has paid for itself many times over.
“Russ is an outstanding teacher… his templates and best practices have made me a better writer!”
— Sharlet B.
“I would definitely give high marks to any course that I’ve had contact with that involved Russ’s teaching and class materials, because he’s an outstanding instructor and has a deep understanding of stuff that probably no one else on the planet understands as well as he does.”
— James M.
“I loved Russ’s energy and his generosity of knowledge. He always delivers and then some.”
— Linda R.
“Having taken [Russ’s Training], I now feel much more confident…”
— Carolyn G.
“I want to thank Russ… for this rewarding class. I learned more than I ever thought I would, and I’m deeply satisfied to have earned my certification.
“Thank you.”
— Joe P.
“Thank you to Russ… for the wealth of information, support and guidance throughout this course. You presented the material in a relaxed but professional manner that was fun and easy to digest — thank you so much!
“This is my first certification in copywriting, my first completed course through AWAI. It is a bit scary as to how to start using it now… but has certainly inspired me to also complete the other ones I started and to get my website completed.”
— Gillian S.
And now, it’s your turn to have Russ turn your writing world upside down (in a good way!) through his Content Marketing Mastery & Certification training!
You’re About to Discover Secrets About Content Marketing Most Writers Will Never Know…
Russ will show you the ropes of content marketing.
You’ll understand the buyer’s journey… the different types of content and how they’re used at each stage of that journey…
You’ll learn the projects you’ll want to offer as part of your services to clients…
You’ll learn how to price them, so clients will say “yes!”
You’ll learn a special way that lets you earn up to FIVE TIMES more revenue than if you were doing custom work like most other freelancers…
You’ll even learn how to diagnose your client’s problems and prescribe the right service (and do so in a way that feels authentic and stress-free)…
… and much, much more.
By the end of it all, you’ll also have a chance to get certified as a Content Specialist, lending you even more confidence and credibility in the eyes of your client.
How Your Mentorship Works
You’ll be working with Russ in a group coaching setting.
You’ll meet with him twice a week, for five weeks total.
Each session, you’ll learn a key concept, and you’ll get homework that will help you further master the lesson and put it into practice.
By the time you’re done…
You’ll have gone from where you are now…
… to having everything you need to launch straight to expert status.
In addition to that — you’ll have direct access to Russ throughout the entire mentorship…
… so you can ask questions, get feedback on your ideas, and more.
All this, culminating in your getting certified as a Content Specialist — and having the tools to create a content-marketing strategy, write content for that strategy, and get paid VERY well to do it!
Here’s What You’ll Learn:
Mentorship Week 1
Session 1
Content Marketing Fundamentals
You’ll start by getting a solid foundation on which to build your productized content business.
That’s why this week, you’ll learn the fundamentals of strategic content marketing, along with the stages of “full funnel” content marketing — which is what will be most valuable to your clients, since this kind of content marketing is designed to generate results immediately.
You’ll also learn:
- How content marketing is defined and what content marketers do…
- The three important players in content marketing…
- The most important word in content marketing (make sure you remember this one!)…
- The four stages your clients need you to understand…
- The role of the content marketer and how it applies to your productized writing business…
- And much more…
Session 2
Understanding WHY People Buy in the First Place
With a solid foundation in content marketing, it’s time to get a true masterclass on WHY people buy.
In this session, you’ll discover how to pinpoint the value of what you’re selling, to ensure your content marketing gets real, tangible results for your clients.
You’ll also learn:
- What the “30 Elements of Value” are and how to incorporate them into everything you do for your clients…
- How to identify the strengths of what you’re selling…
- How to write hype-free copy that gets people to take action (without being salesy or sleazy)…
- Why people don’t really buy products and services (and what they REALLY buy instead)…
- The “four afters” every buyer is looking for — and how it helps you craft VERY engaging content…
- And much more…
Mentorship Week 2
Session 3
The Market Research Map: A Content Marketer’s Best Friend
This week, you’ll start with one of the most important things you can do before writing a single word of copy for your client — research and planning!
You’ll learn how to create a Market Research Map (which, by the way, is a “product” unto its own you could offer your clients).
This research map is your best friend as a content marketer. You’ll learn how to save a LOT of time and ramp up the effectiveness of your content by creating this map and diving deep into “who” your audience is.
You’ll also learn:
- Why your Market Research Map influences everything — from the headlines you write for your blog posts to the copy and creative you use in your ads…
- How to figure out WHAT about your clients’ products and services people will find most valuable (this way, you’ll always know what to write about!)…
- Why having a central document with all your research is so important for everything you write moving forward…
- Exactly how (and where) to find the information you need to create your Market Research Map…
- How to use Russ’s proven Market Research Map TEMPLATE — so you’re never starting from scratch…
- And much more…
Session 4
The Ultimate List of Content Ideas
As a content marketer who’ll be selling productized services to your clients, the worst thing that could ever happen is to get hired…
… and then not know what you’re going to write about!
You’ve got to be able to come up with a LOT of ideas — and fast.
It’s a lot of fun, if you know how to do it… but it can be stressful, if you haven’t learned the techniques for quickly coming up with ideas on the fly.
That’s why in this session, Russ has you covered.
You’ll discover:
- How to have an endless list of content ideas for your clients, each and every time…
- Proven content ideas you can use immediately (and “wow” your clients with your creativity and speed)…
- Methods for coming up with great ideas on the fly (so you’ll never ask yourself, “What should I write about now?”)…
- The six best “go-to” blog types that get great engagement and results…
- How to know which ideas to use at which stage of the buyer’s journey…
- And much more…
Mentorship Week 3
Session 5
Writing Headlines: How to Grab the Attention of Your Audience
You now know how to do your market research…
You know how to come up with great ideas for content…
Now it’s time to dig into how to grab your audience’s attention.
How?
By writing powerful headlines.
This session, you’ll learn the headline formulas that work and discover the elements of what makes a headline attention-worthy.
You’ll also learn:
- Why mastering writing headlines is crucial to your success as a Content Specialist…
- What makes for an attention-grabbing headline…
- Proven headline formulas you can dissect and use to your heart’s content…
- How to use these same formulas to write subject lines, presentation titles, benefit bullets, and blog post titles…
- And much more…
Session 6
Editorial Planning: How to Create a 90-Day Content Plan
Now we start getting to the really fun part!
In this session, you’ll kick things off by learning how to create a complete 90-Day Content Marketing Plan that drives awareness, engagement, and valuable leads for your clients.
You’ll learn:
- How to ensure your client has a healthy content pipeline, for every stage of the buyer’s journey…
- The step-by-step process to creating a powerful, 90-Day Content Marketing Plan you can sell as a productized service and provide tons of value to your clients…
- A simple way to dramatically boost your fees after you’ve created the Content Marketing Plan for your client…
- How to structure your entire content plan in a way that’s stress-free and eliminates “hand-to-mouth” situations with tight deadlines that can put a lot of pressure on you…
- And much more…
Mentorship Week 4
Session 7
How to Create Belief-Shifting Content
The next step to ensuring your success as a Content Specialist is this:
Learning how to create “belief-shifting” content.
One of the biggest reasons most content marketing doesn’t achieve the desired results is because it’s missing this one key ingredient…
Your prospects have to believe what you’re saying is true — at every step of the buyer’s journey.
And that’s exactly what you’ll learn how to do in this session.
You’ll discover:
- Why belief-shifting content is absolutely KEY to getting massive results with your content-marketing efforts…
- How to anticipate the reasons why people don’t buy — and how to address them quickly…
- How to identify the beliefs your prospect has that are preventing him or her from moving forward with a purchase…
- The six-step belief-shifting content process to ensure your prospect continues the buying journey…
- An inside look at actual samples of belief-shifting content for you to study and model for your own projects…
- And much more…
Session 8
Gated Content: How to Use Content Marketing to Generate Leads
Now that you’re familiar with the buyer’s journey and how to create the kind of belief-shifting content needed at each stage, it’s time to give you another powerful productized service you can offer —
Lead Generation.
This is such an important part of ANY company’s marketing efforts.
That’s because sales are the lifeblood of any business. But, in order to generate sales (i.e., customers and clients), you need to first get leads — people who are good candidates for becoming buyers.
It’s why almost every client you come across will smile ear-to-ear when you mention you can help them with their lead-generation efforts.
Because after this session, you’ll have the knowledge to become a total pro at it.
You’ll discover:
- How to use content marketing to generate leads through “gated content”…
- The “equipment” you’ll need to generate leads and the pieces you’ll have to create (i.e., get PAID to write) in order to create a lead-generation campaign that works…
- How to quickly diagnose any lead-generation effort your client is doing that isn’t performing well — and how to fix it (at a premium fee!)…
- What a lead magnet is… and the different kinds of lead magnets you can help your client create (and also get paid for)…
- How to craft the perfect offer for a successful lead-generation effort…
- The secret to writing lead-generation headlines that get phenomenal results…
- And much more…
Mentorship Week 5
Session 9
Honest Selling: How to Land Clients the Earnest Way
At this point, you’ve got what you need to begin offering productized content-marketing services to your clients.
Armed with this information alone, you could create a six-figure business for yourself… one that supports the lifestyle and freedom you want.
The only thing left for you to do now is simple — get clients!
That’s what Russ will show you how to do, step-by-step in this session.
You’ll discover his proven (and honest) way to offer your services to clients.
Plus:
- You’ll learn Russ’s ENTIRE Discovery Call process that maximizes your chances of the client hiring you on the spot…
- You’ll see how the entire system eliminates any anxiety about offering your productized services to prospective clients…
- You’ll get the EXACT play-by-play script Russ uses in his own businesses, so you know exactly what to say…
- You’ll learn the “magic question” that gets your clients to open up and tell you what their real challenges and problems are in their business…
- You’ll get Russ’s “pain-solution” matrix so your client can see exactly why the price you’re charging for your productized service is more than WORTH IT to them…
- And much more…
Session 10
Putting It ALL Together and Productizing Your Business Top to Bottom
Woo-hoo! You’re nearly done and ready to get out there and start landing clients!
At this point, it’s just a matter of tying everything together and learning how to take EVERYTHING you’ve learned so far and “pre-package” your offerings through productization.
This is where Russ will go very in-depth on the “3 P’s” of productizing a service business.
You’ll also discover:
- The #1 key to working less and earning MORE as a writer…
- The BIG reason why anyone will want to send clients your way…
- How to create a productized writing business that is wildly profitable…
- How to market yourself without feeling weird or like a sleazy salesperson…
- How to take everything you’ve learned and apply it to your own business — so you end up with a couple of productized offers to present to future clients…
- And much more…
Getting Clients — Easier Than Ever Before
With everything you’ll learn with Russ, you’ll have a MUCH easier time attracting and landing high-value clients!
That’s because you’ll know exactly the value you bring to the table…
You’ll know what services you can offer…
You’ll know how those services benefit your prospective clients…
You’ll know what you should charge for that value…
And you’ll have a 100%-proven process for talking with your prospective client and communicating the value of what you do in a way that makes total sense to them.
However, that’s not the only reason you’ll have a much easier time getting clients after this mentorship with Russ…
For starters, you’re entering a market that’s got PLENTY of prospective clients and HUGE demand for everything content-marketing-related.
You’ll know all the “pain points” businesses face day in and day out — and most importantly — how to SOLVE them!
But, it gets better…
Because you’re also going to have a chance to get CERTIFIED as a Content Specialist.
This is something your competition will NOT have… and will position you to truly reap the rewards of the tidal wave of demand for content right now.
Not only that, but this certification will give you CONFIDENCE.
It will show prospective clients you know your stuff — that you’re someone who’s worth talking to and can help them solve their content challenges.
Once you’ve passed, you’ll receive this Badge:
Feel free to use it proudly in ALL your marketing materials — including your LinkedIn profile, website, and other social media channels where you promote yourself.
In many cases, you’ll find that Badge opens up doors, by having potential clients approach you!
Who knows… you might soon find yourself with PAYING CLIENTS, just like these other AWAI members who went through Russ’s Content Mastery Mentorship & Certification, as well:
You Could Win a Check for $3,000!
In addition to the possibility of quickly landing clients as soon as you’ve completed the mentorship with Russ and gotten certified…
… we’re giving you a chance to win a $3,000 payday.
Here’s why:
We’re ALWAYS on the lookout for great writers who can help us with our growing copy and content needs.
And these certification mentorship programs are one of the places we look to find “go-to” writers and upcoming superstars.
It’s no different with this certification with Russ.
Because content marketing is so HUGE — we want to find a few up-and-comers we could call on in the future.
So, as part of the Content Mastery Mentorship & Certification training…
We’re incentivizing you to show us what you can do with a chance to WIN $3,000.
Everyone in the mentorship qualifies… and we’ll choose one writer who will get a $3,000 check from AWAI.
So, make sure you give this training your very best. Because YOU might be who we choose to award a check to!
And, speaking of being a standout student…
Your Chance to Get Noticed…
One more thing I think is VERY important to mention here…
While the marketing team and I ARE on the lookout for writers who can help us out…
… the fact of the matter is this:
So is Russ!
Russ is constantly working with large clients, consulting with them on their content-marketing strategy and more.
And from time to time, those clients need an extra hand with writing some of the content pieces…
Or, sometimes Russ has diagnosed their issue, and it’s not something he has the bandwidth to help them with…
So, he’s on the lookout for great writers who can help him out in a pinch, when situations like these occur.
So, treat this mentorship seriously.
Because it could literally make your career!
Direct Access to Russ + BONUSES to Help You Succeed Faster
Because this is a true mentorship in every sense of the word, you’ll have direct access to Russ, via a private Facebook community.
This is your chance to introduce yourself, get known, and have Russ help you with any questions you might have.
As well, it’s a chance to meet your fellow Content Specialists in training, share your wins (like LANDING CLIENTS!), and getting the inspiration and motivation you need to keep moving forward.
So, make sure you take advantage of this all-important piece of your mentorship training…
Because that community, combined with everything else, will literally give you everything you need for success.
But, Russ is committed to overdelivering.
That’s why he’s ALSO including the following BONUS resources to help you succeed even faster:
FREE BONUS #1:
The “10X” Income Content Multiplier
You’ll definitely want to make sure you go through this powerful resource. Because frankly, it has the power to seriously multiply your income.
Here’s why:
Content multiplication is how you can offer such great productized services at higher prices.
For example, let’s say one of your service packages includes two blog posts, a landing page, and three Facebook ads.
Using Russ’s “Content Multiplier” method, you write the two blog posts, and then you “spin” them into the landing page, AND the three Facebook ads, all by making VERY minor “tweaks.”
This means all you did was write two blog posts… but, in addition, you created a landing page and three ads. This is HIGHLY valuable to your client.
And for a package like this, you could realistically charge $1,000-$2,500.
Now, compare that to just offering to write two blog posts…
You might get paid $200-$500. And that’s it.
This strategy you’ll learn from Russ is really a simple and visual way to understand how you can “splinter” off content into many different pieces.
And through this bonus, you’ll know exactly how to do it, too!
FREE BONUS #2:
Writing Email Newsletters That Nurture Leads and Drive Sales
Next up — you’ll learn how to do one of the most “sellable” content projects out there… e-newsletters!
Writing a regular email newsletter is a fantastic way to help prospects build trust and connection with a company. And, it’s why so many companies use this channel.
Those that don’t — desperately NEED to have one!
That’s where you come in…
In this powerful training, Russ will show you how to write the kinds of email newsletters that help bring in leads and drive sales for your clients.
Do this right — the way Russ shows you — and your clients will LOVE you!
(And, they’ll pay you handsomely.)
So, make sure you go through this one at least TWICE and take plenty of notes!
FREE BONUS #3:
Facebook Ads Training With One of the Best in the World — Molly Pittman
Molly Pittman is widely regarded as one of the best Facebook ads experts on the planet. And with good reason — the results she gets for her clients are OFF THE CHARTS!
And Russ was able to get her to agree to give you a recorded bonus training on how to write ads that work.
This is the kind of information you would normally have to pay thousands of dollars for in the form of a course or by hiring Molly directly. (Her fees are astronomically high!)
But as part of the Content Mastery Mentorship & Certification, you get to learn from her for free.
This is such an in-demand skill to have, so make sure you WATCH it.
Because Facebook ads are another very profitable productized service you can offer your clients.
FREE BONUS #4:
The Ultimate Facebook Ad Swipe File
In addition to everything else you’re getting…
Russ wants to give you his personal Swipe File of some of the best-performing Facebook ads he’s seen out there.
This is a PERFECT complement to what Molly will teach you.
You’ll never be out of ideas, if a client ever asks you to write one of these ads, and you’ll be able to offer a ton of ideas, too.
The level of professionalism you’ll have and the ability to get your clients results will be off the charts, thanks to this handy resource.
Again, these bonuses are yours with the Content Mastery Mentorship & Certification program…
… and it’s a true testament to how committed Russ is to your success as a Content Specialist.
FREE BONUS #5:
The Ultimate Blog Post Headline Templates
By now, you know how important the headline is to grabbing your prospect’s attention. And how it’s critical to any part of content marketing along the buyer’s journey.
In addition to all the formulas and templates you’re getting as part of this mentorship —
Russ is now opening up his files and giving you literally dozens upon dozens of different and proven blog post headline templates he’s used successfully in the past with his clients.
These were his highest-converting headlines, so make sure you pay close attention.
You can feel free to use them for your client work and basically look like a genius — especially when your clients see the results you get for them.
Plus, imagine the confidence you’ll have, knowing you can always fall back on these proven templates!
Your REAL Opportunity to Build a Writing Business You Could Sell (Only If You Want!)
What Russ has to teach you these five weeks via the Content Mastery Mentorship & Certification could set you up financially for life.
Just think:
Right now, content marketing is a $407-billion industry.
It’s only growing. And companies desperately NEED your help to create the kind of content that will sway potential buyers at every stage of the buyer’s journey.
The sad fact is: Most writers don’t know how to do this.
They don’t understand the buyer’s journey.
They don’t know how to create belief-shifting content.
They don’t know how to engage readers and get them to want to move forward in buying a company’s product or service.
Which is a shame, because it’s exactly what companies all over the world NEED.
This is where you’ll come in, as a Certified Content Specialist.
You’ll know exactly why their content marketing isn’t working.
You’ll know why they aren’t generating leads.
You’ll know why their content isn’t engaging!
Can you see how valuable that would be?
Can you see why they’d be over the moon to pay you premium fees to help them?
And most importantly — can you see how you could use this to build a real writing business that maximizes your income and gives you plenty of freedom?
This is what Russ will show you how to do, over the course of five weeks.
You’re getting ALL of his secrets that have allowed him to build a productized content business that gives him true freedom.
What’s more, I think you’ll be pleasantly surprised at how affordable it is to gain all of this knowledge that’s taken Russ YEARS to develop.
Here’s What You Get:
- A total of 10 LIVE training sessions over the course of five weeks. You’ll meet with Russ online for two sessions per week, every Monday and Wednesday at 12 p.m. ET — where you’ll learn how to write content for your clients and productize your services, so you can maximize your income, while working FAR less!
- You’ll get to “zero in” on (and quickly master) the specific knowledge you need to build a strong foundation as a Content Specialist.
- You’ll learn the content projects you can quickly turn around and offer as productized services to your clients (at premium fees).
- You get DIRECT access to Russ via the private, members-only Facebook group. This is your chance to get the personal guidance you need, connect with your fellow Content Mastery Mentorship & Certification trainees, and share your wins!
- The opportunity to be certified as an AWAI Verified™ Content Specialist as soon as you pass your certification test and final assignment. You’ll be happy to “wear” this Badge proudly, as it’s a serious accomplishment. It’ll put you on the path to earning better fees, having more confidence, and giving your clients confidence in your ability — even before they’ve hired you!
- You get the chance to have AWAI send you a $3,000 check when you work on the final assignment. This alone could MORE than pay for your investment today in the Content Mastery Mentorship & Certification training…
PLUS — you also get…
- FREE BONUS #1 — The “10X” Income Content Multiplier. You’ll discover how to “10X” your income on simple projects like writing blog posts by using this powerful method. Splinter off the content you write into MULTIPLE pieces your client will use and find highly valuable!
- FREE BONUS #2 — Writing Email Newsletters That Nurture Leads and Drive Sales. This is an in-depth training on how to create valuable e-newsletters that help connect with your client’s audience and keep moving prospects forward on the buyer’s journey.
- FREE BONUS #3 — Facebook Ads Training With One of the Best in the World — Molly Pittman. With this training, you’ll learn how to write Facebook ads from the one and only Molly Pittman — one of the most in-demand and most-respected Facebook ads authorities out there today! By the time you’re done, you’ll know more about writing successful Facebook ads than most other writers out there!
- FREE BONUS #4 — The Ultimate Facebook Ad Swipe File. This is an amazing resource you can turn to again and again. Simply pull this guide up, and you’ll have PLENTY of inspiration to write Facebook ads that get TONS of clicks and results for your clients!
- FREE BONUS #5 — The Ultimate Blog Post Headline Templates. This is an amazing, must-have resource you’ll find yourself coming back to again and again. It gives you all the headline ideas you need to create memorable and engaging blog post headlines, every time.
There’s a LOT here.
And under any normal circumstances, we’d be happy to charge $10,000 for everything you’ll learn.
After all —
What you’ll discover with Russ here will help you build a six-figure productized writing business that gives you the lifestyle you want and deserve.
Remember — just one content-marketing project could net you $2,500… $5,000… and in some cases even $10,000.
That’s not even taking into account any retainer agreements clients may want you for — where you’ll make that set amount each and every month.
Which is why — even at $10,000, this certification would be absolutely worth it.
But, you won’t pay anywhere near that.
I wanted to make sure this was “doable” for anyone serious about their writing career.
Which means you won’t even pay the $5,000 we were going to make this mentorship available for…
When you register today, you won’t pay that at all.
Today only, through this special invitation, your investment is only $2,500.
Click the button below to lock in a skill that will keep paying you for life.
Can’t Pay in Full?
$500 Today Secures Your Spot INSTANTLY…
With ZERO Risk to You!
Content marketing is THE PERFECT way to launch straight to expert status.
Which is why, if you can’t pay the full $2,500 to be a part of this mentorship with Russ…
… no worries.
You can pay over time and lock in your spot right now for just $500.
There are no extra fees, no contracts, or anything like that.
We’ll simply split up your payment over five months, starting with your first payment today.
That secures your spot… makes sure you can be on hand for Session 1 with Russ… and “get up to speed” on content marketing and productizing your business, so you can start earning those premium fees.
What’s more, we’re shouldering all the risk for you…
Your “No Risk” Guarantee
(In Case You Change Your Mind)
Even though I think the Content Mastery Mentorship & Certification should be a training every writer goes through…
… I understand that sometimes situations change, life can get in the way, or the timing might not be quite right.
That’s why I’ve prepared a “No Risk” Guarantee for you.
Claim your spot today (starting with just $500, if it’s easier for you).
Join the private, members-only Facebook group and introduce yourself.
Say “hi” to Russ.
Then, attend your first full session on Monday, November 7 at 12 p.m. ET. If, after that session, you change your mind or don’t feel the timing is right to get certified as a Content Specialist, we’ve got you covered.
Just let our Member Success Team know before the start of Session 2 on Wednesday, November 9, and they’ll issue you a prompt and courteous refund of every penny paid up to that point.
Which means you really have nothing to lose here.
And, everything to gain as a CERTIFIED Content Specialist!
Remember, this is a writing path that can quickly take you to six figures… all while working LESS, experiencing less stress, and building a business you could eventually SELL (if you want).
There’s no other training out there that I know of that shows you how to create a content strategy, write the content for that strategy, and package up your writing services like this, specifically targeted to the content-marketing industry.
It’s an amazing opportunity.
Because content marketing is only growing.
It’s a $407-billion industry now.
And this training could help position you as the “go-to” writer for companies that need help with everything content-related.
So, if you’re serious about your future writing career…
Click the button below to claim one of the available spots.
I sincerely hope you choose to learn and master this now.
The opportunity is simply too huge… and the benefits you’ll get are just too great as a result of productizing your business.
Click the button below, and let’s DO this!
To your success,
P.S. Remember, you can secure your spot now with as little as $500 and then pay over time.
This way, you don’t have to pay in full up front.
Just click the button below, which will take you to an order form.
And, if you have any questions at all or want to see if there’s a possibility of making an alternative payment arrangement, call our Member Success Team.
You can reach them toll-free at 866-879-2924 (Monday-Friday, 9 a.m. to 5 p.m. Eastern Time), and they can answer any questions and set you up on the spot!
P.P.S. You really can try out this content-marketing training with Russ at NO RISK to you!
Sign up and secure your spot now.
Then, join the private members-only Facebook group and say “hi” to Russ and the rest of the crew.
Attend the first LIVE session on Monday, November 7 at 12 p.m. ET… and if, for any reason you end up changing your mind, no problem.
Reach out to our Member Success Team before the start of Session 2 on Wednesday, November 9, and they’ll take care of everything.
Click the button below to get started: