AWAI Writing Challenge Winning Entry:
The Best Advice I Ever Received

I love taking pictures. I feel naked if I don’t nave my camera nearby. You can imagine how I felt when I had the chance to meet a retired National Geographic photographer. It wasn’t a one time occasion. We had the opportunity to get together, drink a few cases of white wine, and eat some great food, many times over the next several years. To protect his privacy, I’ll call him Ansel. In my opinion Ansel was one of the best photographers at the Geographic, ever. He worked under the editorship of Bill Garrett.

One Sunday afternoon we were talking about a photographic presentation on India that I was working on. Ansel volunteered to help. A rare event, because now that he had retired he didn’t talk shop much … which was frustrating for me, but wonderful for my wife. They would talk recipes, and gardening.

Here’s this photographer who’s been to over 100 countries, named Photographer of the Year several times by the White House News Photographers Association, named Magazine Photographer of the Year in the late 80’s by the National Press Photographers Association. And here they were worrying about whether his cranberry mold was going to collapse …

But this day was unusual. He quickly went through 200 – 300 pictures of India, and then narrowed it down to about two dozen.

During the next hour I learned a simple but powerful idea. “If there is anything that distracts from, or does not complement, the central story of the picture – crop it out.”

Those 20-30 pictures were good, but the cropped versions were great.

That single bit of simple advice encouraged me to frame more selectively in the field.

Also, it pulled me away from the allure of the cure-all magic of Photoshop. Photoshop is a fabulous tool, but it can’t beat a good original print. Most importantly, watching Ansel analyze and crop those prints, and seeing the final great photos, gave me a better confidence in my own eye.

Eight of those prints have been hanging in our home, along with several of Ansel’s photos. Some friends have commented that they liked my India pictures better than Ansel’s work. I’m not sure of that, but I’ll take the complement.

[Ed. Note: The above essay by Robert Baker is the winning entry in the AWAI Writing Challenge for July 14, 2009. Theme: In 1,000 words or less, tell us about the best advice you’ve ever received. Robert will receive a $100 American Express gift card.]

Collection of AWAI Verified Badges

CLOSING TODAY! AWAI Badges Prove You’ve Got the Skills

Learn to write 8 of the most in-demand copywriting projects (no sales letters!) and AWAI will verify you’ve mastered the skills. You’ll build up the confidence and knowledge you need to land clients. And have the samples and “Badges” to prove you’ve got what it takes.

Limited enrollment – click here for details!


Click to Rate:
Average: 4.0
Published: July 16, 2009

4 Responses to “AWAI Writing Challenge Winning Entry: The Best Advice I Ever Received”

  1. Congratulations on your win!

    Great article! What a wonderfully beneficial and lasting friendship you made too!

    Hopefully - I'll get to meet you at an upcoming travel / photographers workshop one of these days.

    I'd like to pick your brain and have some of that NatGeo influence rub off on me ;-)

    All the best,

    Laurie Cauthen The Word Broker

    Southern BelleJuly 16, 2009 at 7:00 pm

  2. Good choice for the fictitious name ... Ansel! Your story drew me in, and I was very glad to hear another person say that Photoshop can't beat "a good original print". I give you a "Nicely Done!!" from another person who likes the view of the world from the back side of a camera.

    Big AlJuly 16, 2009 at 7:44 pm

  3. This advice pertains to writing as well. Anything that distracts from the central story . . . should be cut.

    Donna KaluzniakJuly 19, 2009 at 9:40 pm

  4. Don't like the use of Ansel Adams' name used like this fictitious name... a hero of mine. You're probably no Ansel.

    But, some good advice here. There are at least 4 or 5 more important principals to making a good photograph. Maybe you will study them someday...

    MyQuestAugust 10, 2009 at 7:45 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)

×
Join Rebecca Matter and Katie Yeakle for this rare, unique and highly effective live training event that will teach you ALL the skills to write effective direct-response copy for clients in just 10 weeks!